Steven Guilday Email & Phone Number

Washington, District Of Columbia, United States

Washington, Dc

Greater Washington D.C.

Department head responsible for lead generation, viability assessment and contract process, as well as ongoing marketing and portfolio management of consumer-facing financial products. Portfolios brought on-board under tenure include automotive financing relationships with multiple large state universities as well as full service (credit card, checking, consolodation loans) consumer portfolios at technology focused affinity groups.

Charlotte, North Carolina Area

Responsible for end-to-end management of client relationships. Developed and managed a $10 million marketing budget on a $600 million portfolio. Decision maker on financial viability of new partnerships, marketing of existing relationships, and contract administration of partnership banking programs. Responsible for development of marketing strategy for consumer credit card and deposit products. Oversight of all marketing functions.

Wilmington, De

Responsible for development and implementation of print and internet acquisition campaigns for thirteen National Football League franchises: San Diego Chargers, Miami Dolphins, Cincinnati Bengals, Buffalo Bills, Seattle Seahawks, San Francisco 49ers, Oakland Raiders, Kansas City Chiefs, Arizona Cardinals, Tampa Bay Buccaneers, St. Louis Rams, Denver Broncos, and Jacksonville Jaguars.Enhanced access to fan base and customer pool via focused, frequent engagement with franchise marketing department leaders. Performed tactical portfolio analysis on a franchise-by-franchise basis to purge portfolios of low performing accounts, enhancing viability of overall relationship and freeing dollars to be used to acquire new accounts. Responsible for transition of accounts from MBNA to Bank of America product line. Multi-channel engagement strategy resulted in meeting active account retention goals (>98%) and exceeding dormant account usage targets (~5%).

Wilmington, De

Functioned as the senior contact for a $275 million portfolio with specific focus on: strategic planning, product development, loyalty program enrichment, reporting & analysis and client staffing optimization. Monitored business area performance to ensure financial targets were achieved by developing and implementing a monthly business area forum to reinforce accountability for P&L results and provide the most accurate forecasts to senior leadership. Developed direct mail strategy leveraging available prospect attributes to better penetrate the membership file. Implementation resulted in 10% lower acquisition expenses, increased client satisfaction, and increased approval rates.Guided direct report to conduct in-person and virtual education sessions for on-property employees, teaching sales and product knowledge. This new marketing channel would eventually be responsible for 5,000 accounts per year on a 127,000 account portfolio.

Wilmington, De

Responsible for the monthly operations of a 40 client direct mail strategy. Client base consisted of credit unions and regional financial institutions. Duties included creative, pricing management, white paper review, vendor management / audit, and press checks. Implemented a formal audit procedure resulting in in the near-elimination of human error in consumer pricing. Responsible for budget of $2 million per year. Developed and implemented strategic initiatives to address the diverse, unique demands of a broad array of brands. Developed activation strategy for business area previously lacking one. Leveraged existing bank customer contact areas (forced statement issuance, outbound telecontact) to increase activation of acquired accounts by ~5% at minimal expense.Reduced expenses by aggressively moving small clients from a fully customized environment to a turnkey template, balancing the resulting trade-off in acquisition with lower production costs

Certificate Program, Digital Marketing

Bachelor Of Science (B.S.), English Language And Literature, General

Activities and Societies: R.O.T.C. Cadet Swim Team Rugby ClubMinor in Scientific Writing Minor in Technical Writing Minor in Creative.