I am a Creative Director with over 15 years experience across both B2C and B2B, in agencies like Saatchi & Saatchi and BBC Creative. I’m very much a conceptual creative - for me, its all about the big idea. I believe that advertising is more powerful when it's aligned behind a singular thought and taps into a fundamental truth. I believe that advertising should challenge us creatively, should delight our clients and most importantly, impact the world in a positive way.How I work - As a Creative Director, I lead teams of talented Art Directors, Copywriters, Designers and Strategists to deliver best-in-class creative brands and campaigns that make a real-world impact.I recruit and nurture talent of all levels and I build tight-knit creative teams because I believe people are stronger when they work together, when they can trust and rely on each other’s skillsets. I have also worked in agencies with a true global presence, which has made me comfortable leading teams that span multiple timezones.While I may lead these teams, I also believe in getting my hands dirty and getting stuck in where I’m most needed - mostly at the beginning of the project in the ideas phase.Pitching, presenting and managing stakeholders has also emerged as a true strength, especially when crafting campaigns where multiple high-level clients all need to have their say.