Steven Haase Email & Phone Number

San Francisco Bay Area

Marketing SME supporting the ISO 20022 migration at Silicon Valley Bank.

San Francisco Bay Area

Marketing- Created multi-channel marketing strategy with compelling messaging and positioning yielding incremental lift in new customer acquisition up to 400% over control.- Generated and managed new customer acquisition offers to maintain high awareness of the Merchant Services product from amongst over 80 products available to customers while monitoring program to maintain positive ROI.- Received enterprise-wide recognition in managing risk by proactively identifying program anomalies, avoiding approximately $500Kin additional marketing expenses.- Managed paid search campaign, including complete refresh and expansion of keywords, increasing presentments by 15%.- Ran online sweepstakes that increased activity engagement across Twitter, website, and ATM channel, achieving producing 2,000+ new leads at 20% close rate.- Designed and managed campaign to incentivize prospective new customers to consider sign-up, tripling previous quarter’s response rate and boosting account sign-ups 15 percentage points during a PR crisis.- Championed and leveraged test and control results to enhance marketing efforts by reviewing the factors of channel, messaging, and audience to increase engagement.Customer Experience and Retention- Led program to successfully migrate most valued customers to highest service tier within LOB, partnering with front-line relationship managers. Program generated $1.27M in revenue retention.- Produced suite of industry and account analytics collateral for top 20% of customers resulting in being awarded the bank’s highest award for exceptional contributions to the customer experience.- Originated and executed educational program with customer-facing teams on marketing campaigns, reducing negative customer impact by 80%.

San Francisco Bay Area

Product Management, Merchant Services

San Francisco Bay Area

Managed multi-channel credit card marketing programs involving web, email, direct mail, and inbound/outbound tele sales campaigns to drive new product launches, customer acquisition, and customer lifecycle engagement. Drove Marketing, Creative, Service, Analytics, and Finance teams to build strategies, reshape product, craft collateral, and deploy game-changing programs.

Developed, tested, and delivered innovative marketing programs to increase net new revenues amongst co-branded, small-business, and retail card programs with the goal of boosting consumer card adoption and usage.

Developed, tested, and delivered innovative marketing programs to increase net new revenues amongst co-branded, small-business, and retail card programs with the goal of boosting consumer card adoption and usage.

Orchestrated the launch of seven co-branded credit card partnership acquisition programs as part of an industry-targeted issuance program in collaboration with one of the top five global credit card issuers.

Oversaw third-party execution of inbound and outbound marketing programs billing $80M+ per year. Hired and supervised five vendor managers and partnered with Product Management to iterate annual marketing strategy