Responsible for A/B testing analysis for the IHG website and mobile app.Conducted ongoing deep dives into guest booking behavior through analytics and qualitative data such as online surveys, research, and sessions replays in fullstory.Worked with teams to outline custom tracking for testing to ensure optimal data capture along with sizing tests to understand run times and how they impact schedules.Created dashboards in Adobe Analytics for each test launch including standard KPIs and unique metrics relevant to the test.Curated and presented results to partner teams and leadership that included highlights and actionable next steps.Partnered with various product teams to test large page redesigns over time such as search results and payment. Worked closely with internal and external teams to execute tests for Chase credit card sign ups.Supported IHG colleagues as a member of the Leadership Committee for the PATH (Pan Asians for True Hospitality) employee resource group. Organized events throughout the year to provide development opportunities, collaboration, networking, and celebrations of culture.

Utilized Adobe Analytics and session replay tools such as Contentsquare to uncover opportunities for testing along with calculating expected duration. Partnered with teams to create test briefs that included hypotheses, supporting data, measurement planning, and Adobe Target set up details. Managed data driven testing roadmaps across multiple products and channels in Miro and Airtable.Analyzed test performance across segments for clients utilizing Adobe Analytics and Contentsquare. Created dashboards and presentations including deep dives, insights, and recommended next steps.Conducted UX audits across client websites and competitors.Collaborated with client and internal teams such as Creative, Media, Product Owners, Legal, Marketing, Analytics, and UX to optimize tests and ensure timely deliverables that meet client expectations.Primary Clients: Discover Credit Cards and Discover Online Banking

Responsible for the online experience across categories within Lighting, Plumbing, Lumber, Millwork, Electrical and Building Materials on Lowes.com. Primarily used Adobe Analytics to measure site behavior and trends, uncover conversion obstacles, generate insights through reporting and measure pre/post performance for projects and initiatives. Performed ongoing analysis to benchmark hundreds of categories within the merchandise divisions. Performed weekly reporting looking at all aspects of the site in an effort to improve the customer experience. Worked to automate this process through Workspace templates and scheduled reports through Report Builder. Analyzed enterprise business trends down to the item level with tools like Tableau, Power BI and MicroStrategy. Tracked trends within margin, returns, cancellations, online penetration etc to get a more complete understanding of the category's health. Worked closely with Online Merchants, Store Merchants and Brand Advocates to drive towards a strong omni-channel strategy with clear goals in mind. Utilized customer feedback and heatmapping to improve the site experience with tools like Medallia, Bazaarvoice and FullStory. Worked in tandem with partner teams to drive the strategy for Internal Search, SEO, Content (Lowe's developed and vendor supplied), Product Recommendations, Item Data, Taxonomy, Navigation and Testing. Completed multiple category overhauls leading to incremental revenue lifts. Presented findings and recommendations to cross functional leadership. Mentored new Analysts as the team grew at a rapid pace and mentored the team's 2020 Summer Intern.

Responsible for web analytics and reporting for Lane Bryant, Lane Bryant Outlet, Cacique and Catherines websites.Standardized KPI reporting and regular performance assessment using all available analytics data including conversion, spend, merchandising performance, site creative engagement and channel performance.Worked to automate reporting for various cross-functional teams such as Ecommerce Ops, Marketing, Creative, Merchandising, Planning and Finance with tools like Adobe Report Builder and Workspace.Primarily use Adobe Analytics to analyze customer behavior to understand pain points and conversion obstacles. Leverage Adobe Test and Target to execute and analyze A/B testing program results. Present data, test results and recommendations to cross-functional peers and leadership team.

Responsible for the digital execution and daily support of creative site updates, product / category maintenance, merchandising, pricing & promo changes, A/B tests and site search optimization. Leverage web analytics and customer experience data via site surveys, session replays and click mapping to identify opportunities for site optimization.Build scheduled and ad-hoc reports from various data sources and tools like Google Analytics 360, Salesforce Commerce Cloud, Business Objects, MS Access and multiple third-party vendors. Work with development partners to plan and release sprints based on business priorities. Coordinate and execute user acceptance testing and troubleshooting for new site functionality. Partner with cross-functional teams such as Marketing, Planning, Merchandise, Finance and Customer Service as the expert in Ecommerce.Completed project to replatform the La Senza Canada, US and Global Ecommerce sites to Salesforce Commerce Cloud (Demandware) from Magento in April 2018.

I work with client teams, strategists, and clients to learn their business, category, competitive landscape and target audience(s), and then use this knowledge to establish clear objectives, KPIs, and optimization strategies for measurement and analytics. Leverage a range of analytics platforms for reporting and analysis work, including web analytics, social listening, social media analytics, business intelligence, mobile application and search analytics (SEO and SEM).Compose and present campaign, weekly and monthly performance reports plus recommendations for multiple brands.Develop tagging and tracking specifications for websites and mobile apps to ensure appropriate data capture in alignment with the measurement and optimization strategy.Primary Clients: Sherwin-Williams, DSW, White Castle

I consult and work on behalf of businesses to identify Internet marketing strategies all with the goal of attracting new customers and to improve branding for clients. Also work to provide paid search, social media, web development, and content marketing strategies.I strive to meet deadlines, manage time effectively, and prioritize tasks. Collaborate with agency teams to develop the best strategy. Primarily work with clients in the hospitality, retail, and restaurant industries.

Responsible for supporting MHE Business Units in maintaining item attributes within Oracle databases.Analyzing data requests. Supporting all MHE Business Units as well as Customer Operations in running of SQL queries and Data Loaders within Oracle databases.

Worked as a Team Leader in the Summer season of 2011. Was in charge of training and delegating a large number of employees. Received and shipped out orders of higher education textbooks. Kept a strict time frame in mind while maintaining quality control. Cross trained in all departments of the distribution center.