Steven Harrison Email & Phone Number

New York, Ny, Us

Provide a full range a consultative services across Business-to-Business marketing in the payments and technology industries. Specialize in Product Marketing, partnering with Product Managers and Go-to-Market activities.

Purchase, Ny, Us

I established a new Product Marketing function within Mastercard's Operations and Technology business unit. In this new role, I developed a process to resolve B2B customers' data quality challenges by resolving their pain points and translating into Agile-based software development methodology: 1) directing the global research plan 2) developing customer journey maps and complementary internal service readiness assessments3) creating and prioritizing the resulting business cases4) ranking the business cases and developing into a product development timeline and plan5) managing the initiatives in the developmental queue6) creating and executing internal and external go-to-market plans aligned with sales strategies

Purchase, Ny, Us

I lead a team which developed (and/or refined) value props for Business-to-Business (B2B) and Business-to-Business-to-Consumer (B2B2C) marketing for the small business, debit, and loyalty offerings1) created multi-channel marketing plans2) adhered to Mastercard brand standards 3) developed of a small business segmentation model which informed the 2019 product relaunch4) the segmentation methodology that I devised was adopted by 20 key Mastercard customers5) subsequently the approach was utilized for a global frameworkIn addition, I simultaneously managed a successful project outside of my assigned role: running the North America Region Marketing expense audit and risk assessment for a $500M budget line (the largest at Mastercard)1) I utilized my analytical and data sampling skills to develop an audit test plan2) Executed a rigorous plan to test compliance of 30 risk areas with assigned business owners3) The audit received the top rating from the Mastercard Audit unit, eliminating costly re-testing

Purchase, Ny, Us

1) I developed the strategy and implemented a revised a new Business-to-Business (B2B) trade show schedule into a “fewer, bigger, better” plan, concentrating presence at 45 events to 10, ensuring that product value props were targeted and well-communicated in a visual and tactile environment. 2) Led commercial product marketing (corporate, middle market, small business, government segments), incorporating insights from customers and B2B partners to develop/refine product value propositions. 3) Developed multiple award-winning B2B and B2B2C ad campaigns which resulted in volume and market share growth: “Acceptance Matters,” “Priceless Elevator Pitch,” “Simply Saying Thank You,” and “Apple Pay.”Other roles at Mastercard:US Trade Show & Events & US Commercial Product Marketing Lead (2012-2015)B2B Marketing and Advertising Lead (2008-2012)Marketing Communications, Bill Pay and Healthcare B2B Segments Lead (2008)Product Management and Communications, Commercial Products Lead (2005-2008) Product Management and Development, Commercial Products (1998-2005)

Mba, Finance

Bs, Accounting