I am an executive with extensive experience bringing emerging concepts to market. I take a strategic, yet practical view, and roll up my sleeves to understand product value propositions, as well as their role in the context of the company's strategy prior to developing marketing and communications plans.LEADERSHIPA recognized leader who collaborates with product owners (and their management) and works with leaders of the leadership of internal marketing, communications and sales stakeholders to ensure that product launches are seamless and successful.KEY HIGHLIGHTSCUSTOMER SEGMENTATION: Working collaboratively with a Product Team, I devised and executed a customer segmentation analysis which ranked small businesses on what, and how much, they buy (vs traditional segmentation methodologies, such as industry, size, tenure or geography); this approach resulted in a 2-3% market share gain.CHAMPION OF A PRIORITIZATION METHODOLOGY: Throughout my career, I have been a stickler for asking very basic questions to my product colleagues prior to starting market efforts: what customer problem/s are we solving? And we act as a team to answer by: - analyzing existing research data, including Voice of the Customer - informally contacting customers known to be friendly - reviewing customer service call logs In my experience, these basic steps quickly assist with the prioritization of business cases later on in the development process, reducing launch cycle times by 25 to 50%, and most importantly, creating fit-for-purpose solutions.ANALYTICAL & PROJECT MANAGEMENT CAPABILITIES: Separate from my job, I was asked by the North American CMO to manage an expense and risk management audit for a $500M expense line (the largest at the company); the audit received the top rating, negating the need for time-consuming, and expensive follow-up tasks.OTHER: Having majored in accounting, I have numerical skills in my DNA. While I enjoy my marketing pursuits, I always have an eye toward answering these quantitative marketing-related questions: are the business case assumptions realistic? is the math correct? how much investment is necessary in order for this product to scale? how costly are the barriers to entry?FUNCTIONAL & TECHNICAL EXPERTISEProduct Marketing, Sales Enablement, Global Product Management, Agile Product Development Processes, Customer Needs Development, Journey Mapping, Stakeholder Engagement, Complex Project Management, Financial Auditing, Competitive Analysis, Process Improvement, Business AnalysisContact: stevenharrison4321@gmail.com