Steven Hastert Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

• Manage and execute comprehensive demand generation programs leveraging marketing tactics including webinars, virtual and in person events, tradeshows, content syndication, email, paid advertising, and social media.• Partner with Content and Web teams to drive inbound through SEO, content dev. etc.• Communicate and educate leadership with regard to new and planned event activities, including global, regional and local programs.• Define strategy and execute ABM programs, including TAM research, strategic account selection, and account targeting strategies. Map programs to persona, industry, user needs etc. to create a truly 1:1 experience.• Drive customer retention, cross-sell and upsell ABM programs within target accounts.• Work cross-functionally with global sales and other marketing leaders to define and establish goals and track performance.• Oversee comprehensive marketing tech stack including Marketo and DemandBase to drive account penetration and new logo acquisition.• Develop a team responsible for the standardizing and optimizing marketing processes across the organization.• Create models and dashboards to track and measure marketing and campaign activities with a strong focus on driving SQLs that deliver on revenue targets. Own the waterfall and the KPIs associated.• Provide leadership in defining, mapping and documenting key marketing processes. • Develop & evangelize best practices.

Dania Beach, Florida, Us

• Leading the development and execution of targeted outbound acquisition and expansioncampaigns.• Working with product marketing, sales operations, and SDR teams to find the best ways toengage target customers and personas.• Identifying content, assets, and offers for prospecting campaigns; utilize existing contentand generate new ideas/requests to fill content gaps. • Working with content marketing team to find, align, and drive improvements in content andother assets that drive optimal campaign performance.• Working with product marketing team to leverage and provide feedback on pain matrixes,personas, positioning, and messaging for optimal campaign performance.• Working with marketing demand generation team to coordinate outbound campaignsaround other integrated campaigns, initiatives, and events.• Establishing KPIs for all programs, creating results forecasts, and tracking performance toensure marketing plans are delivering expected business outcomes.

• Designed and managed digital demand generation campaigns.• Launched account based marketing program.• Simplified martech stack to reduce costs while improving results.• Search Engine Optimization of Internet properties on search and social platforms.• Implemented lead scoring system to identify priority prospects for sales.• Managed remarketing campaigns on search, social, and content platforms.• Devised implementation strategies to achieve business objectives through marketing automation.• Coordinated content creation and design resources for sales enablement assets.• Documented and followed extensive QA and test processes for all development and integration.• Managed roll out of new company vision and mission through an integrated digital campaign.

Lakewood, Colorado, Us

• Founder and general manager of 27-person lead generation company.• Chief marketing strategist that delivered over 20% annual revenue growth for 14 years.• Architected Enterprise Resource Planning (ERP) system to manage company operations. • Integrated custom marketing automation solution. • Created reporting solutions for tracking marketing, sales, and operations.• Optimized SEO strategy that won the highest share of voice on Google.• Performed market research to benchmark company results and find opportunities.• B2B and B2C service offerings grown through customer personas.• Accelerated program execution with agile project management principles. • Integrated call center solution and online requests with CRM.• Created pricing models to maximize sales from existing marketing efforts.• Presented at trade shows and partner membership events.• Worked with legal staff to secure and protect company trademarks.• Brand management of services to increase engagement with partners and customers.• Negotiated with vendors to provide contract services and equipment.

• Acquired recycled paper from businesses throughout southeastern US.• Negotiated purchasing terms with businesses based on current recycled fiber market conditions.• Managed transportation from business locations to partner material processing facilities.• Developed procedures with partner locations to maximize value and meet customer quality guidelines.• Coordinated transportation from processing facilities to domestic and international paper plants.• Analyzed data for each business to optimize processes and target additional opportunities.

Munich, De

• Collaborated with customers to create custom broadband solutions.• Collected customer product requirements and coordinated engineering teams to develop solutions and schedule.• Presented technical solutions to customer engineering and marketing teams.• Worked in customer labs to demonstrate product interoperability.• Created targeted training materials for various levels of the organization.• Trained customers on technical support of equipment and provided second tier support when needed.• Identified new opportunities for expanded sales opportunities.

London, Gb

• Designed voice and high capacity telecommunications networks.• Managed installation of network equipment for voice messaging platform.• Documented installation and maintenance of servers and telephony circuits.• Provided third tier support for customer problems. • Worked with development team to move voice messaging platform to digital platform.• Negotiated with suppliers and contractors for installation services and equipment.

Mba, Marketing

Bachelor Of Engineering - Be, Electrical And Electronics Engineering