Steven Hastert Email & Phone Number

Denver, CO, US

Denver, Colorado, US

• Manage and execute comprehensive demand generation programs leveraging marketing tactics including webinars, virtual and in person events, tradeshows, content syndication, email, paid advertising, and social media.
• Partner with Content and Web teams to drive inbound through SEO, content dev. etc.
• Communicate and educate leadership with regard to new and planned event activities, including global, regional and local programs.
• Define strategy and execute ABM programs, including TAM research, strategic account selection, and account targeting strategies. Map programs to persona, industry, user needs etc. to create a truly 1:1 experience.
• Drive customer retention, cross-sell and upsell ABM programs within target accounts.
• Work cross-functionally with global sales and other marketing leaders to define and establish goals and track performance.

Dania Beach, Florida, US

• Leading the development and execution of targeted outbound acquisition and expansioncampaigns.
• Working with product marketing, sales operations, and SDR teams to find the best ways toengage target customers and personas.
• Identifying content, assets, and offers for prospecting campaigns; utilize existing contentand generate new ideas/requests to fill content gaps.
• Working with content marketing team to find, align, and drive improvements in content andother assets that drive optimal campaign performance.
• Working with product marketing team to leverage and provide feedback on pain matrixes,personas, positioning, and messaging for optimal campaign performance.
• Working with marketing demand generation team to coordinate outbound campaignsaround other integrated campaigns, initiatives, and events.

• Designed and managed digital demand generation campaigns.
• Launched account based marketing program.
• Simplified martech stack to reduce costs while improving results.
• Search Engine Optimization of Internet properties on search and social platforms.
• Implemented lead scoring system to identify priority prospects for sales.
• Managed remarketing campaigns on search, social, and content platforms.

Lakewood, Colorado, US

• Founder and general manager of 27-person lead generation company.
• Chief marketing strategist that delivered over 20% annual revenue growth for 14 years.
• Architected Enterprise Resource Planning (ERP) system to manage company operations.
• Integrated custom marketing automation solution.
• Created reporting solutions for tracking marketing, sales, and operations.
• Optimized SEO strategy that won the highest share of voice on Google.

• Acquired recycled paper from businesses throughout southeastern US.
• Negotiated purchasing terms with businesses based on current recycled fiber market conditions.
• Managed transportation from business locations to partner material processing facilities.
• Developed procedures with partner locations to maximize value and meet customer quality guidelines.
• Coordinated transportation from processing facilities to domestic and international paper plants.
• Analyzed data for each business to optimize processes and target additional opportunities.

Munich, DE

• Collaborated with customers to create custom broadband solutions.
• Collected customer product requirements and coordinated engineering teams to develop solutions and schedule.
• Presented technical solutions to customer engineering and marketing teams.
• Worked in customer labs to demonstrate product interoperability.
• Created targeted training materials for various levels of the organization.
• Trained customers on technical support of equipment and provided second tier support when needed.

London, GB

• Designed voice and high capacity telecommunications networks.
• Managed installation of network equipment for voice messaging platform.
• Documented installation and maintenance of servers and telephony circuits.
• Provided third tier support for customer problems.
• Worked with development team to move voice messaging platform to digital platform.
• Negotiated with suppliers and contractors for installation services and equipment.

Mba, Marketing

Bachelor Of Engineering - Be, Electrical And Electronics Engineering