Steven Holt Email & Phone Number

Carlsbad, Ca, Us

Leadership of The REEF International day-to-day operations

West Newton, Massachusetts, Us

• Leadership of the Global Rockport Brand day-to-day operations. • Developed and executed global brand strategy resulting in double digit Net Revenue increase and strong EBITDA growth.ACHIEVEMENTS:• 2022 vs 2021: +20% global net revenue: US Wholesale +10%, EComm +22%, International +26%, EBITDA +354%.• Developed multiple key vectors to expand Rockport’s brand definitions and addressable market.- Strengthened & reinvigorated core categories = +30% Core revenue.- Expanded casual use cases with core consumer = +50% Casual Footwear bookings.- Repositioned brand to engage a slightly younger consumer = younger consumer +40% on Rockport.com.- Increased brand desirability by revamping marketing messaging.- Strengthened Rockport’s direct relationship with consumers by growing the DTC channel = +22% revenue.- Reset and streamlined the Women’s business from a more profitable base = +55%.- Developed product line architecture and segmentation to attack specific channel opportunities.• Increased Rockport’s aided brand awareness by 63% in the weekday casual category (Source NPD).• Quickly and efficiently revitalized Rockport’s branding across all retail channels.• Implemented consumer data testing with First Insights.• Korea achieved record breaking year in their 27-year history. +14% vs 2021.• Iberia’s business grew by +16% vs 2021.• Distributor business strengthened by +86% vs 2021 and surpassing 2019 levels.• Piloted new retail fixturing program in Korea & Hong Kong. Resulted in a +82% increase in Lotte Busan, and +49% in Sogo CWB.• Expanded into 12 new markets in 2022.

West Newton, Massachusetts, Us

• Lead all aspects of daily operations; develop and execute plans to identify areas of opportunity around the globe.• Drive strategic development of key KPIs, manage budget oversight, and evaluate DTC business to determine ideal approach for each global market. Create global consumer segmentations to develop markets and products• Oversee subsidiary / distributor network to maximize sales and profit. • Direct global support team via merchandising, marketing, training, reporting, and P&L management.• Analyze business performance on weekly, monthly, quarterly, and annual basis.• Partner with internal cross-functional teams and departments to set brand strategic direction / consistency and develop Omni channel strategy that includes fulfillment, CRM, loyalty, and, promotional planning.• Play key role in implementing global marketing concept strategy to maximize sell-in and sell out. ACHIEVEMENTS:• 2019 FY metrics: forecasted net revenue growth of +11% in direct markets vs 2018, EBITDA growth of international business +9% vs 2018, Japan forecasted net revenue growth +25% with POS expansion 11SIS,4FO, Korea FY forecasted net revenue growth +4%, with CS Expansion in multi-plex malls +35% vs. budget, Iberia forecasted net revenue growth +9% vs 2018.• UK: Negotiated change in business model from sub to distributor with major high street retailer.• Reef: Identified and negotiated onboarding of nine new A-Class partners in EMEA, and laid out strategic path to expand APAC region, commencing with two new A-class partners in Southeast Asia.

West Newton, Massachusetts, Us

• Supported leadership of The Rockport Group International day-to-day operations (as indicated above)ACHIEVEMENTS:• Achieved 2018 international net revenue of $122M (+5% vs 2017) and EBITDA of +35% above 2017.• Established Korea as market leader for international brands (net sales +7% vs 2017, +4% comps, +16% EBITDA).• Secured Japan 2018 net revenue of +3% above budgeted plan, with EBITDA at +$0.5M above plan, +5% comps.• Generated 2018 Iberia net revenue of +7.3% vs 2017, +5% comps. • Realized +4% consolidated subsidiary retail comps across 117 doors in Japan, Korea, and Iberia.• Grew 2018 distributor net revenue by +6% vs 2017.• Onboarded new distributor partners for UAE, Singapore / Malaysia, The Benelux, and Sweden • Recalibrated China business by implementing new retail strategy; 2018: achieved net revenue growth of +26% vs 2017, with +21% concept store and +32% e-commerce.

During sabbatical, served as Project Manager on building contemporary single - family home in Santa Barbara CA.

New York, Ny, Us

• Managed $200M+ Asia Pacific business that represented 54% of total international wholesale revenue.• Served as Acting General Manager of $65M Korea duty free business; negotiated contract for business ownership.• Supported President & CEO and VP of International develop annual operating plans and LRP for strategic partners.• Translated business strategies into revenue generation tactics to achieve sales and business development goals.• Managed five distributors, including retail / travel retail; led development / implementation of strategic, market driven sales and distribution plans. Collaborated to ensure strategic direction and budgets aligned with Coach global campaign, drove store development and expansion programs, and ensured “best-in-class” execution of all retail operations and visual merchandising initiatives.ACHIEVEMENTS:• Achieved double-digit YOY consolidated comp, retail, and shipment growth in domestic and travel retail businesses.• As GM of South Korea, increased the travel retail Business by 86% ($35M-$65M) within two years in 14 doors. • Negotiated and transitioned Korean duty-free business from agent operation to hybrid-subsidiary trading model; secured premium retail locations, collaborated on DTC initiatives, and established Korea office. • Implemented and executed strategy to take over Taiwan, South Korea, and Southeast Asia distributor markets and create wholly-owned Coach subsidiaries.• Grew relationships with distributors, travel retail operators, and airports to optimize brand reach.

West Newton, Massachusetts, Us

• Led $165M International business, (Asia Pacific, Europe, Middle East, Latin America, and Canada); oversaw financial planning / budgeting, product merchandising, marketing, and sales execution.• Reported directly to President and served as pivotal member of international senior executive team.• Identified new business partners and opportunities to expand worldwide distribution network.• Directed cross-functional team to establish infrastructure for growth in new markets.• Collaborated with Senior VP of Product R&D to create regionally appropriate product assortments.ACHIEVEMENTS:• Achieved YOY consolidated comp, retail, and shipment growth in subsidiary and distributor markets; expanded brand presence into two pivotal countries, China (distributor) and Russia (subsidiary).• Developed multi-year business strategy for regions and presented to the President. • Elevated brand by penetrating premium retail channels and driving marketing / communications campaigns.

West Newton, Massachusetts, Us

• Led $46M consolidated net sales / operating profit plan for Asia Pacific and Latin America; held full P&L responsibility. • Devised full lifecycle of regional strategic plans and go-to-market strategies. Ensured all marketing materials dovetailed with the brand direction, and collaborated with global product teams to meet seasonal financial targets.ACHIEVEMENTS:• Achieved $40M consolidated net revenue sales and operating profit plan for Asia Pacific and $6M for Latin America. • Revitalized key markets (Japan and Korea) to become profitable and efficient businesses.• Propelled Rockport to become brown shoe leader in Australian market.• Increased market share in Hong Kong by expanding wholesale and retail channels, driving marketing campaigns, developing effective sales strategies, and negotiating with Hong Kong landlords to secure premium locations.

West Newton, Massachusetts, Us

• Helped prepare, execute, and evaluate strategic business plans and go-to-market strategies for all regions. • Implemented innovative strategies and approaches to re-establish confidence with key accounts.• Advanced brand penetration by identifying and securing new business opportunities and retail partners.Key Accomplishments:• Achieved $64M consolidated net sales and operating profit plan for Europe and Latin America.• Implemented and facilitated retail expansion into Latin America.• Expanded into German market (2003); solely responsible for strategizing and executing partnership with Goertz.• Transformed underperforming region into profitable and efficient business units.

West Newton, Massachusetts, Us