Steven Huan Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Melbourne, Victoria, Australia

Kuala Lumpur, Malaysia

I led the Digital Marketing and E-commerce teams at IGL Coatings, a global nanotechnology company and 500 Startups & Petronas FutureTech Accelerator alumni.• Spearheaded comprehensive marketing and brand strategies across 9 channels to achieve core business objectives. Increased B2B leads by 1.9X YoY. Increased e-commerce sales by 5.3X YoY. • Conceptualised & implemented frameworks and SOPs across 11 channels to maximise productivity. • Developed lead tracking system to allow for quantitative assessment of business performance. • Established channel and marketing KPIs and analysed key metrics on an ongoing basis.• Day-to-day responsibilities included managing integrated marketing campaigns, reviewing creative content, A/B testing, building out customer loyalty programs, maximising advertising budgets, keyword & product listing optimisation, streamlining e-commerce inventory management system, collaborating with cross-functional teams and stakeholders.

Kuala Lumpur, Malaysia

• Partnered with a F500 advertising agency to lead the strategic marketing direction for a major Telco.• Directed digital strategy, campaign development, and advertising initiatives for multiple brands under a global FMCG group.• Analysed large data sets to generate business reviews and deliver actionable insights to C-level executives.• Established workflows to increase efficiency in campaign set-up and management, data analysis, and performance reporting.• Facilitated an Initial Coin Offering (ICO) for a decentralised energy marketplace, managing social media channels, structuring campaign tokenomics, and regulating Telegram and Reddit forums.• Provided data and analytics training to marketers for enhanced performance.

Kuala Lumpur, Malaysia

• Delivered digital marketing strategy and developed social media marketing campaigns for brands in FMCG, Real Estate, and F&B. 3X engagement and 5X followers QoQ.• Secured new business contributing to over 30% of annual billings.• Managed and mentored a team of up to 9 direct and indirect reports.• Oversaw budgets & forecasting, campaign optimisation, performance reporting, and client presentations.

Kuala Lumpur, Malaysia

• Cofounded a digital agency. Directly responsible for increasing sales by 6 figures in 1 year. • Planned and implemented digital marketing strategies such as: multi-channel traffic generation, PPC advertising, brand positioning, visual and contextual testing and mastering, SEM, and usability.• Managed 6-figure advertising budgets for clients across News, Publishing, Education, FMCG, and Real Estate.• Hired, led and trained personnel for the agency from inception to a team of 9.

London, United Kingdom

• Collaborated with physicians and other medical professionals in hospitals, GP, and community pharmacies to provide healthcare services to patients in the UK.