CHUKSTER STUDIO is a Creative Design & Communication agency specialising in story-based product marketing, human-led design and engaging brand identities.Brand Strategy | Graphic Design | Photography & Video | Communication Strategies

5.11 Tactical® collaborates directly with end users/operators to create purpose-built apparel and gear designed specifically to enhance the safety, accuracy, speed and performance of first responders worldwide.

Official supplier of performance apparel into the British Army.

The first Magnum boot was created when the United States’ FBI training centre in Quantico, Virginia, demanded a lightweight, athletically built black tactical product. Magnum rose to the challenge with the original Magnum boot, constructed using sports shoe materials. For 30 years Hi-Tec Magnum has a heritage of supplying specifically designed tactical products to law enforcement, military, fire/rescue, public services, emergency medical agencies and safety professionals worldwide. / /… Show more The first Magnum boot was created when the United States’ FBI training centre in Quantico, Virginia, demanded a lightweight, athletically built black tactical product. Magnum rose to the challenge with the original Magnum boot, constructed using sports shoe materials. For 30 years Hi-Tec Magnum has a heritage of supplying specifically designed tactical products to law enforcement, military, fire/rescue, public services, emergency medical agencies and safety professionals worldwide. / / / Hi-Tech Magnum used my experience and expertise as a military-performance consultant to take their footwear tendering strategy to the next level. I subsequently played a key role in them successfully securing the £multi-million British Army's running shoe contract.http://www.magnumboots.com Show less

In a world dominated by Swiss and Japanese mega-brands, Sjöö Sandtröm is one of the world's few independent watch makers. From a small workshop in the oldest quarter of the Swedish capital, they combine the latest technologies and most innovative attitudes toward watchmaking with the great attention to detail that comes with an old and rich tradition./ / / At Sjöö Sandström I headed up a team to develop an aviation-focused timepiece and a marketing relationship with the The… Show more In a world dominated by Swiss and Japanese mega-brands, Sjöö Sandtröm is one of the world's few independent watch makers. From a small workshop in the oldest quarter of the Swedish capital, they combine the latest technologies and most innovative attitudes toward watchmaking with the great attention to detail that comes with an old and rich tradition./ / / At Sjöö Sandström I headed up a team to develop an aviation-focused timepiece and a marketing relationship with the The Royal Airforce via the Ministry of Defence in Whitehall, London and IMG.Leading the creation of the business plan, the marketing strategy and the branding of the product, to sell globally to military and retail consumers alike. http://www.sjoosandstrom.se Show less

Initially focused on designing and developing a performance product portfolio on the international stage with teams such as West Indies Cricket, Scotland/Wales Athletics and Commonwealth Games and most First-Class County Cricket teams. These performance credentials then opened the door to a unique R&D relationship with the British Army, alongside an exclusive worldwide licensing deal in sports footwear & apparel – the first of it's kind in the Army's 300 year history.I took a lead role… Show more Initially focused on designing and developing a performance product portfolio on the international stage with teams such as West Indies Cricket, Scotland/Wales Athletics and Commonwealth Games and most First-Class County Cricket teams. These performance credentials then opened the door to a unique R&D relationship with the British Army, alongside an exclusive worldwide licensing deal in sports footwear & apparel – the first of it's kind in the Army's 300 year history.I took a lead role in securing £multi-million contracts to supply officially approved performance footwear to the British Army, the German Army (replacing Adidas), US Army (replacing Nike on the AAFES approved suppliers list) and the US Air Force (this time, replacing New Balance as the official supplier).During this period, I worked with a specially selected product development team drawn from the Royal Army Physical Training Corps to design, develop and bring to market the world's first (proven) 1,000 mile running shoe.Although on a small marketing budget, we achieved huge national and international media exposure - including features on the BBC News service. We also won a number of Government Export Awards.Key areas of expertise:Brand & product development.Packaging & POS - design/implementation.Lab test analysis (SATRA).Military product development & wear test programs.Website - design & development (brand/commercial/social).Advertising - design/strategy.PR/Media – Create & distribute press releases, media product reviews etc.Purchasing – Work with suppliers/improve margins.Sales – Customer relationships/increase sales growth.Retail – Work with senior directors of High St. chain stockists such as Blacks and Next. Opened new distribution with one of the largest performance footwear retailers in Japan.Although I wore many hats, in essence my key role was to ensure that the brand maintained it's original high-ideals of credibility and innovation within the performance gear market Show less