Steven Wise Email & Phone Number

Independence, Ohio, Us

Led competitive intelligence for the world’s largest background screening company. Functioned as an internal consultant on market intelligence, customer analysis, analyst relations, and debunking competitor claims.Sample projects: • Was the go-to expert on all things related to related to market research, including research vendor and tools selection, survey development, authoring research reports, and developing new longitudinal research programs (such as why we won and lost deals). • Compiled and profiled over 500 competitors worldwide to fill the corporate development funnel.• Evaluated over 100 data integration vendors in support of Sterling’s strategic objective to increase value created through proprietary data delivery or processing.• Created market trends data book for long-range strategic planning and presented competitive intelligence trends to board of directors.• Oversaw development and vetting of business metrics for company’s 2021 IPO, for annual reports, and for company’s acquisition by First Advantage in 2024.• Developed compelling metrics claims and sales enablement tools to support growth and prove company’s leadership across multiple vertical businesses, including Healthcare, Financial and Business Services, Staffing, Technology, and Gig Economy.

Worked with clients of all sizes–large brands, startups, and private equity firms–to reach customers and develop data insights that drive marketing strategy. Marketing services included channel strategies, collateral, sales enablement, social media, event and partner marketing. Research and analytics services included customer segmentation and insights, market sizing and opportunity analysis, analyst relations, and competitive intelligence.Sample projects:• Hired as Interim Head of Marketing for enterprise CRM database software vendor targeting nonprofits and communities• Created enterprise SaaS customer profiles for Salesforce.com to enable more strategic targeting by inside sales• Delivered customer and industry analysis to General Electric Transportation to support market investment decisions• Developed customer segmentation and acquisition channel model for well-known TV direct marketer using Tableau• Built customer satisfaction feedback program for SocialChorus employee communications and engagement app• Generated business cases and channel strategy for e-learning vendor expansion into finance and allied healthcare• Designed sales collateral, media kits and pitch decks for clients, including AdSupply ad networks

Phoenix, Arizona, Us

Seattle, Wa, Us

Boost! Collective is a go-to resource for high-impact marketing and communication services. Our experts have experience across industries, technologies and sectors. We invest in our clients’ success and scale to support projects large and small. For corporations, small businesses and nonprofits, we tackle broad assignments, provide capacity building and offer bold, fresh and unexpected solutions to marketing challenges.

Atlanta, Ga, Us

Led Industry Marketing for $4 billion local search ad network that included Yahoo, Bing, and AOL. Drove branding and communications strategy for online search and display ad network products. Developed industry outreach programs to build corporate visibility among online publishers, developers, media agencies, national brands, analysts, press and other industry influencers. Led trade event marketing, including booth development, sponsorships, collateral and speakerships. Oversaw design and content of corporate website.Developed collateral and metrics that positioned YP as the local advertising leader. Produced rich catalog of brand-building content, including whitepapers, case studies, and webinars. Launched Local Insights reports to drive press coverage and provision sales force. Used social media channels to generate awareness and engagement among customers, press and trade.Managed industry insights, analytics and research teams for top 40 website Yellowpages.com. Ran Research programs (B2B and B2C) to deliver insights on consumers, advertisers, and channels. Developed customer segmentation models, tracked voice of the customer and competitive intelligence. Created center of excellence on consumer lifestyles and attitudes by mining third party metrics. Modeled complex web traffic and mobile app data from web ratings companies (e.g., Nielsen and comScore). Functioned as spokesman on Internet trends to media analysts and at industry conferences.

Provided consulting services to clients in digital media, online games, consumer electronics, and advertising fields. Sample projects:• Retained by NPD Entertainment Research division to help launch online retail data tracking service• Managed customer segmentation and branding research for PopCap, the leader in casual online games. Represented PopCap in co-marketing and promotions initiatives with Microsoft and Nintendo on console and portable game launches (including titles for Xbox LIVE and Nintendo DS)• Provided retail customer research on packaged games sold through Walmart, Target and Best Buy• Analyzed web traffic trends for RealNetworks video and games sites to identify ad sales opportunities• Created analyst marketing program for major wireless telecom and online directories company• Restructured Industry Insights team in online ad space to transform use of metrics and competitive data• Developed CE device integration strategy and partnership plan for software provider in energy sector

Seattle, Wa, Us

Responsible for identifying and championing acquisition opportunities in new online business categories. Negotiated partnerships and investments in the areas of online community and social networking. Oversaw modeling of profitability and market adoption to prioritize new venture opportunities.Split time between Corporate Development and Media Format Evangelism. Evangelized adoption of media technologies among consumer electronics manufactures and media companies. Evangelized video encoding and digital rights management technologies to film studios and the Motion Picture Association of America (MPAA).

Seattle, Wa, Us

Seattle, Wa, Us

Managed marketing for new product line, including features, positioning, collateral and demo design. Led multidisciplinary teams (professional services, hosting, sales, etc.) to pursue Homeland Security business in the private and public sectors, including ports and first responder agencies. Negotiated agreements with executives at technology partners and established channel relationships. Directed federal lobbyists to successfully deliver millions of dollars of funding for security pilot projects.Led corporate-wide use of market research and metrics data in the annual strategic planning process. Organized market intelligence on a case team that included 2 Nobel Prize winning economists. Developed strategies to model customers and competition for high visibility litigation in US and abroad. Drove business development efforts to establish OEM channel distribution in foreign markets.

Seattle, Wa, Us

Managed online consumer marketing and direct marketing campaigns. Supervised order flow design, transaction processing and risk management components of Ecommerce. Drove implementation of new Ecommerce backend system to enable support for wider product line, more flexible marketing, and growth of international customer base.Evaluated key drivers of customer traffic, usage and retention and analyzed competitive positioning. Evangelized Real as primary Corporate Communications spokesperson to industry analyst community. Managed relationships with online traffic ratings companies (e.g., Nielsen//NetRatings, comScore Media Metrix). Created press releases and executive presentations to establish the company as the category leader.

New York, Ny, Us

Managed direct marketing customer acquisition and loyalty campaigns, including positioning, messaging, and supervising ad agency creative development. Held P & L responsibility for developing, testing, and rolling out new small business services and Internet reporting products. Created advertising campaigns and loyalty programs to improve satisfaction, retention, and profitability. Oversaw complex customer data analysis and cross-channel marketing models to identify untapped opportunities within existing customer base. Championed venture capital project all the way to President of the corporation and got approval. Lectured at travel conferences on Internet trends and won the SE Excellence Award for overall outstanding performance.

Mba, Marketing Strategy

Bsba, Marketing, Operations