Steve Bowden

Steve Bowden Email and Phone Number

Principal @ Old Vine Marketing Inc.
Napa, CA, US
Steve Bowden's Location
Napa, California, United States, United States
Steve Bowden's Contact Details
About Steve Bowden

Multi-faceted business leader with more than 30 years of experience and a consistent track record of substantially improving business results. Known as an innovative, big-picture thinker that solves complex business problems through the optimization of people, processes and technology. Strong strategic aptitude with a skill for bringing teams together through a shared common vision to deliver superior financial results.Specialties: - Strategy, Leadership & Innovation- P&L Management / Cash Flow Optimization- People, Process & System Optimization- Database Marketing & CRM- Statistics- Advanced Analytics & Segmentation- E-commerce, Web and Content Management- Email/Postal Campaign Management- SEO & SEM Program Management- Systems Design & Integration- Contract Negotiation & Partner Management- Qualitative/Quantitative Consumer Research- Credit Scoring & Risk Management

Steve Bowden's Current Company Details
Old Vine Marketing Inc.

Old Vine Marketing Inc.

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Principal
Napa, CA, US
Website:
oldvinemarketing.com
Employees:
2
Steve Bowden Work Experience Details
  • Old Vine Marketing Inc.
    Principal
    Old Vine Marketing Inc.
    Napa, Ca, Us
    View
  • French American Vintners
    Senior Vice President, Dtc Analytics And Strategy
    French American Vintners
    Napa, Ca, Us
  • French American Vintners
    Senior Vice President, Dtc Analytics & Strategy
    French American Vintners Aug 2022 - Present
    Responsible for all DTC Analytics & Strategy for the French American Vintners family of wines. This includes Sequoia Grove Winery in Napa Valley CA, St. Francis Winery & Vineyards in Sonoma Valley CA and Resonance Winery in Willamette Valley OR.
  • Old Vine Marketing Inc.
    Principal
    Old Vine Marketing Inc. Feb 2006 - Present
    Us
    Marketing agency focused on bringing advanced analytical techniques to the wine industry. Services include strategy development, predictive analytics, data hygiene & enhancement, process review & improvement, systems review & integration, campaign management and list rentals.
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  • Sequoia Grove Vineyards
    Vice President Of Sales & Marketing
    Sequoia Grove Vineyards Jul 2010 - Aug 2022
    Responsible for all analytics, direct marketing, retail, e-commerce, wine club and social media for a producer of luxury-tier wines (part of a larger, diversified privately-owned business). Quadrupled net profit in less than 2 years using advanced data analysis, segmentation, predictive modeling, process improvements and extensive sales and marketing tests.
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  • The Hess Collection Winery
    Director, Customer Relationship Marketing
    The Hess Collection Winery Feb 2005 - Feb 2006
    Napa , California, Us
    Responsible for all consumer direct marketing initiatives including wine club, e-commerce, tasting room and events. Brought on-board to raise image and customer experience resulting in a 45% increase sales in less than 1 year.
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  • Robert Mondavi Winery
    Director, Customer Relationship Marketing
    Robert Mondavi Winery Feb 2000 - Nov 2004
    Oakville, Ca, Us
    Recruited from telecommunications industry to increase consumer and trade direct marketing sophistication and improve return on investment. Managed all direct sales and branding activities. Responsible for outsourcing and implementing all direct marketing systems, marketing collateral and fulfillment. Managed budgeting/forecasting, staffing and P&L responsibilities for the direct/interactive department.
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  • Sprint Corporation
    Group Manager, Risk Management Strategy
    Sprint Corporation Jun 1989 - Jan 2000
    Overland Park, Kansas, Us
    Directed team of thirteen statisticians, analysts and programmers responsible for developing predictive tools, customer management systems and strategies to manage credit and fraud risk and increase profitability for a $3 billion line of business. Responsible for all vendor relationships including Fair Isaac, HNC Software, NAREX, Equifax, Experian, TransUnion, Acxiom and others.
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Steve Bowden Skills

Analytics Strategy Marketing Strategy Direct Marketing Segmentation Crm E Commerce Marketing Database Marketing Brand Management Business Intelligence Marketing Management Cross Functional Team Leadership P&l Management Email Marketing Sem Digital Marketing Marketing Research Customer Insight Customer Acquisition Online Marketing Seo Wine Customer Relationship Management Multi Channel Marketing Predictive Analytics Predictive Modeling Market Research Search Engine Marketing Business Process Improvement Process Improvement Campaign Management Optimization Loyalty Programs Financial Modeling Sas Sas Enterprise Miner Sql Sql Server Jmp Statistical Modeling Credit Risk Statistics Executive Management Time Series Analysis Multivariate Analysis Logistic Regression Linear Regression Marketing Engineering Text Analytics

Steve Bowden Education Details

  • Texas A&M University
    Texas A&M University
    Analytics - Department Of Statistics
  • The University Of Kansas
    The University Of Kansas
    Marketing Emphasis
  • Kansas State University
    Kansas State University
    Business Management

Frequently Asked Questions about Steve Bowden

What company does Steve Bowden work for?

Steve Bowden works for Old Vine Marketing Inc.

What is Steve Bowden's role at the current company?

Steve Bowden's current role is Principal.

What is Steve Bowden's email address?

Steve Bowden's email address is sb****@****ove.com

What is Steve Bowden's direct phone number?

Steve Bowden's direct phone number is +170769*****

What schools did Steve Bowden attend?

Steve Bowden attended Texas A&m University, The University Of Kansas, Kansas State University.

What skills is Steve Bowden known for?

Steve Bowden has skills like Analytics, Strategy, Marketing Strategy, Direct Marketing, Segmentation, Crm, E Commerce, Marketing, Database Marketing, Brand Management, Business Intelligence, Marketing Management.

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