Steven Diaz Email & Phone Number

New York

Develop and manage the execution of integrated market initiatives that drive the acquisition of new large and medium-sized corporate clients by:- Developing and executing sales/marketing strategies- Directing and managing lead generation, sales enablement and prospecting teams' performance- Overseeing the development and implementation of metrics to develop prospect segmentation categories- Leading branding, PR and Social Media development- Leading product pricing strategy- Creating and managing overall marketing budget- Driving product development in collaboration with VP, Sales & Acquisition Marketing, and product development team.

New York

Responsible for managing and executing lead generating programs and effective segmentation strategies and campaigns, ensuring success in delivering communications to customers, increasing conversion, and improving the customer experience.- Identify strategies and tactics that support business, brand and customer needs.- Develop and execute a customer acquisition plan designed to generate leads, maximize site traffic and drive revenue.- Optimize emails to ensure high deliverability, open rates, and user engagement.- Coordinate with cross-functional stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for all demand gen initiatives- Data analysis of email metrics and subscribers (list analysis). This includes analyzing daily, weekly, monthly, and quarterly reports measuring the performance of email conversion, number of campaigns sent, open rates, click through rates, gross sales, sales per email, increased retention and impact on lifetime value of the customer.- Analysis of assigned programs to identify customer insights and opportunities. Analysis of reporting above may uncover key customer segments and opportunities for differential treatment.- Utilize email best practices and metrics to drive ongoing improvement in email programs (open rates, click through rates, opt-ins, etc.).- Manage all demand generation related projects from the requirements gathering through implementation

• Managed interactive marketing campaigns strategically targeting clients and prospects based on key attributes and preferences which were data-mined through various internal systems. These campaigns were multi-tiered and continuous creating a consistent marketing pipeline of leads to sales. • Central role in the management and execution of online advertising, email marketing and search engine marketing efforts. • Created the electronic solicitation process for domestic and international events targeting multiple industries which heavily relied on our email campaign best practices. These programs boasted attendance levels that well exceeded industry benchmarks for similar programs.• Assisted in the day-to-day management of multiple CRM and marketing automation platforms. My team was responsible for integrating and rolling out these systems to internal stakeholders in addition to creating new processes based on evolving needs and new company strategies.• Formulated the interactive marketing plans for the compliance, capital markets and Investment Management segments of the business, with tracking and reporting responsibilities for the multi-million dollar annual marketing budget. • Planned and executed lead generation efforts for the retirement services industry segment of the business and executed multiple customer satisfaction programs across the enterprise with the goal of refining internal processes and maintaining client loyalty.

• Content management of both online and offline assets including public relations projects targeting the investor relations community. • Managed all aspects of attendance at tradeshows, industry and internal events.• Responsible for traditional marketing activities including direct mail campaigns, the creation and distribution of collateral materials, advertising, new product rollouts, sales training and conducting client demos. • An integral member of the branding team completing several brand rollouts during my tenure at Bowne.