Creative Director
Current• Developed online presence for various organizations including high school athletic association. Crafted accessible interface to facilitate student engagement. Implemented web tools to promote communication between school faculty and association members. Interviewed executive leadership of Northeastern State University and Michigan State University to properly identify desired changes, providing complete visual makeover of website. • Spearheaded efforts to design new internal company brand and website. Produced supporting print materials for distribution at marketing events. Increased website traffic by 390% within 3 months. Mentored junior designer by providing constructive guidance and feedback. • Generated design elements for international online magazine. Evolved brand aesthetic with modern best practices and established web presence. Provided client with reusable web patterns for developing content and product layout. Scheduled photoshoots to generate visuals for new CATA interface and website designs. • Consulted with State of Michigan on procedures and recommendations for establishing brand and brand objectives. Designed State of Michigan mobile app linked to State website. Collaborated with State departments to devise content strategies based on brand objectives. Spearheaded website design efforts and conducted usability testing among general users and internal departments. • Selected as board member to create marketing campaign for local addy award show, increasing visibility and attendance. Designed engaging event decorations and print displays. Raised awareness of web development agencies by developing visual advertising campaign, high-impact website and development conference. Produced print materials for advertising campaign offering free website designs for local non-profit organizations. Conducted user testing, gathering and evaluating user UX test results.