Steve Hasler

Steve Hasler Email and Phone Number

Program Manager at Kaiser Permanente @ Kaiser Permanente
oakland, california, united states
Steve Hasler's Location
Baltimore City County, Maryland, United States, United States
Steve Hasler's Contact Details

Steve Hasler personal email

n/a
About Steve Hasler

Senior marketing expert who brings innovative, no-nonsense thinking that drives business growth.

Steve Hasler's Current Company Details
Kaiser Permanente

Kaiser Permanente

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Program Manager at Kaiser Permanente
oakland, california, united states
Employees:
120876
Steve Hasler Work Experience Details
  • Kaiser Permanente
    Program Manager
    Kaiser Permanente Apr 2021 - Present
    Oakland, California, United States
    Supports B2B digital marketing strategy, content development and marketing analytics drive growth and retention goals.
  • Kaiser Permanente
    Marketing Consultant
    Kaiser Permanente Apr 2019 - Mar 2021
    Rockville, Maryland, United States
    Strategic planning and project management to support B2B & B2C marketing and sales initiatives for Brand, Communication and Community Engagement in the Mid-Atlantic region. Work included development of channel programs, vertical market segmentation research and strategic planning, open-enrollment-renewal communications assessment, workforce health content development, and strategic-conversations content strategy support. Involves research and creation of branded sales presentation decks, creative brief writing, drafting of research requirements, and team collaboration through the Wrike project management platform.
  • Hasler Marketing
    Principal Consultant
    Hasler Marketing Jan 2019 - Mar 2021
    Baltimore, Maryland Area
    I am an independent marketing consultant who brings innovative thinking to drive business growth. I've spearheaded the design of a content marketing program that drove leads for a multi-national B2B foodservice company. I streamlined a residential solar company’s costly approach to qualifying leads. I led the rebranding of a senior living company to help shorten the sales cycle. And I re-organized how architects sample building materials to capture orders. I’m currently seeking the next challenge to drive business results. Core Management Competencies:Brand StrategyMarket ResearchStrategic Communications Outbound MarketingPaid Search & SEOSocial Media Marketing AutomationWeb Design & BuildContent Marketing Project ManagementProgrammatic Media Buying Native AdvertisingLanding Page OptimizationAnalytics Lead ScoringDirect Marketing Event Marketing
  • Plac.Io
    Director Of Business Development
    Plac.Io Nov 2018 - Apr 2019
    Hunt Valley, Maryland, United States
    We connect people in the retail energy industry by digging deeper and removing the resume run-around. Plac.io’s transparent approach precisely matches candidates to work cultures. We know the industry, its challenges, and its employees—and we have a staggering 90% placement success rate. So energy companies produce, and candidates thrive.
  • Harvey Agency
    Account Group Supervisor
    Harvey Agency Dec 2016 - Oct 2018
    Sparks, Maryland
    Senior marketing leader, guiding a team of passionate account managers. My team focused on brands of passion in the evolving foodservice, CPG and consumer products spaces. Clients included McCormick Flavor Solutions, Stanley Black and Decker, FlyingDog Brewery, Tessemae's, Phillips Seafood, Glory Days Grill, H&S Bakery, and Goetze.
  • Tbc
    Account Director
    Tbc Aug 2016 - Dec 2016
    Baltimore
    Contract employee, managing clients in retail automotive and sports media.
  • Direct Energy Solar
    Director Of Demand Generation / Marketing Director
    Direct Energy Solar May 2015 - Jul 2016
    Columbia, Maryland
    I led a team of passionate marketers. Together, we’ve ramped-up sales opportunities in the highly competitive, fast-emerging residential solar energy market. The role required full-funnel fluency to pull leads from prospecting, through retargeting and nurturing, to conversion.I deployed, managed and tracked traditional advertising and innovative digital programs to succeed in a high-consideration B2C space. This includes programmatic digital prospecting and retargeting, a robust content marketing strategy, automated lead nurturing, and landing page development and testing. Success was constantly measured through full-view attribution and analytics.
  • Crosby Marketing Communications
    Integration Director
    Crosby Marketing Communications May 2011 - Apr 2015
    Annapolis, Md
    Led an integration management team to oversee the day-to-day client relationships within the agency’s HealthCare Practice Group. Served as the agency’s main point of contact for clients that included ACTS Retirement Life Communities, Sagepoint Senior Living, Capital Source/Pacific Western Bank, and Aerotek. Thoroughly understood clients’ business environments, customers, objectives, competitive threats and opportunities. Brought insights to the client team and facilitated the development and endorsement of media and creative strategies to maximize all marketing opportunities. Communicated and led internal teams across all disciplines to deliver projects on-time and on-budget. Monitored effectiveness of campaigns and provided clients and internal teams with detailed performance analysis reports.
  • Carton Donofrio Partners, Inc
    Sr. Account Leader
    Carton Donofrio Partners, Inc Oct 2007 - Apr 2011
    Baltimore, Md
    Managed account service team and served as communications lead for multi-billion-dollar, global, business-to-business clients, including ITT Defense, Guardian Industries, Mohawk Industries, and the Graduate Management Admissions Council. Grasped complex, multi-tiered sales and distribution channels and crystalized the inherent challenges into clear and concise communications blueprints for the client and agency teams to follow. Led the development of successful advertising programs that incorporated complex websites and microsites, direct-response lead-generation and lead-management tools, large trade event installations, and robust sales-support materials.
  • Mgh, Inc.
    Vp Account Director
    Mgh, Inc. Jul 2004 - Sep 2007
    Owings Mills, Md
    Led an account service team that serviced clients across a diverse set of industries, including Suburban Hospital, St. Agnes Hospital, R&H Motors, University of Maryland University College, Nobel Learning Communities, Philips VISICU, and Precision Tune. Guided research and wrote strategies that helped reposition brands and build national and regional brand recognition for these clients. Managed budgets and led the implementation of multi-tiered, direct-to-consumer brand and direct response campaigns. Managed a large client-support team and maintained strong client relationships.
  • Beacon Group, Llc
    Vp, Director Of Creative Development
    Beacon Group, Llc 1991 - 2004
    Towson, Md
    Served multiple roles at a boutique agency specializing in healthcare marketing. Developed and implemented many of the agency’s internal systems. Held primary account-service responsibilities for clients such as Adventist Healthcare, St. Mary Medical Center, Anne Arundel Medical Center, St. Joseph Medical Center, St. Francis Hospital, Peninsula Regional Medical Center, and St Mary’s Medical Center. Hired a managed a team of freelance creative resources and effectively communicated creative strategy to seamlessly deliver results for clients.
  • Gray, Kirk & Evans
    Account Executive
    Gray, Kirk & Evans 1989 - 1991

Steve Hasler Skills

Advertising Sem Social Media Direct Mail Public Relations Lead Generation Creative Strategy Marketing Integrated Marketing Cross Functional Team Leadership B2b Digital Marketing Digital Strategy Marketing Communications Email Marketing Online Advertising Internal Communications Brand Development Marketing Strategy Creative Direction Interactive Marketing Consumer Healthcare Mobile Marketing Crm

Steve Hasler Education Details

Frequently Asked Questions about Steve Hasler

What company does Steve Hasler work for?

Steve Hasler works for Kaiser Permanente

What is Steve Hasler's role at the current company?

Steve Hasler's current role is Program Manager at Kaiser Permanente.

What is Steve Hasler's email address?

Steve Hasler's email address is sd****@****ast.net

What schools did Steve Hasler attend?

Steve Hasler attended The Ohio State University - The Max M. Fisher College Of Business, Kenyon College.

What skills is Steve Hasler known for?

Steve Hasler has skills like Advertising, Sem, Social Media, Direct Mail, Public Relations, Lead Generation, Creative Strategy, Marketing, Integrated Marketing, Cross Functional Team Leadership, B2b, Digital Marketing.

Who are Steve Hasler's colleagues?

Steve Hasler's colleagues are Lorena Garcia, Russ Frisk, Rachel Kitazono, Krishna R, Lance Christian, Dr. Daisy Kuchinad, Kelby Jacobs.

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