CENTRAL U.S.Great Lakes / Midwest / Great Plains / Southwest / Southeast (75%Travel)Lead and inspired store teams in the execution of Brand Experience and Visual Merchandising plans on a monthly and seasonal store visit & communication cadence to achieve a Best-in-Class retail experience in North America DTC and Wholesale doors

WOMEN’S, ACCESSORIES, HOMETrim Team specialist, styling and executing 4-levels of closed and open display windows, and 2-3 entrance/escalator/ elevator groupings on every floor. Demonstrated production expertise assembling window materials, building props, paint/prep windows, installation and lighting, styling fashion pulls following seasonal brand and trend direction, utilizing the very best Designer and Fashion brands throughout Nordstrom Flagship.

Market: ILLINOIS/INDIANA/NEBRASKA/KANSAS/MISSOURI [60% Travel]Lead execution of Brand Experience and sales-driving initiatives for $80m+ District of 22 stores in 5 states. In collaboration with District Manager and Business Controller, created hours plan budgets for monthly execution, reactions to on-hand garment levels, and develop and follow-up on routines and efficiencies to positively affect P&L. Analyzed weekly sales reporting to identify selling opportunities and leverage assortment on hand, with creative display and merchandising strategies to support Regional priorities, Commercially planned, trained, and directed execution of 6 new store openings and 3 rebuilds.

Hired, trained, and developed a VM team of 9, with consistent constructive feedback on store execution and driving sales to reach monthly and quarterly targets. Consistently achieved highest ADS and conversion in Midwest Region through aspirational displays and local ownership of heavy assortment. 3 visual team members promoted to Visual Manager or District Visual Manager within 2 years for existing US markets.

Created and directed Chicago/MN Market 8-week training plans for VM role, 4 weeks of indoor visual merchandising, and 4 weeks of display windows, runways/a-areas, with 2-week VM training, 1 week-indoor/1-week windows, for managers. Personally trained over 25+ Visual Merchandisers, Visual Managers, and Department Managers for Midwest Region and Flagship doors throughout US market.

WOMEN'S, HOME - Rosedale Center, Roseville, MN MEN’S - Ridgedale Center, Minnetonka, MN Planned and directed the execution of visual merchandising seasonal strategy with Women’s, Men’s, & Home Department Managers through weekly review of selling KPIs and Store and Regional Director walks. In 2004, beat plan and met LY selling results during rebuild and centralization of POS through agile visual merchandising and sales floor layout planning.