Steve Knapp Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

- Recruited by BD'D leadership to craft agency media vision and participate in new business which led to multiple clients wins, local/national/global campaigns, expanded revenue and current long-term contract position- Created campaigns across all media including extensive digital experience in cross-platform, programmatic, video/display, native, content, social, email and web- Campaign performance consistently and significantly exceeds industry benchmarks and historical results across key engagement metrics and other brand KPIs- Architect of BD'D - Haworth media buying partnership delivering high ROI/value-add and profitable access to syndicated research and staff- Clients include multiple University of Minnesota and University of Minnesota Health divisions, Chicago Council on Global Affairs

- Integrated marketing and media consultant providing business analysis, human/brand insights, connection strategy, creative collaboration, omnimedia activation, media investment (negotiation and strategic buying oversight) and performance analytics- Executed 15+ local/national/global campaigns since inception across TV, digital/mobile/social, OOH, radio, experiential/ambient and web/email with objectives from branding to lead-generation with multiple clients returning for year 2 efforts- Extensive digital experience including cross-platform, video/display, native, social, search, content, influencer, email, web marketing and analytics - Manage C-level client, cross-discipline agency and vendor relationships- Developed agency positioning and business development growth plan for major holding company C-level presentation- Created media-neutral activation and monetization construct for sports marketing organization- Clients include Barrie D'Rozario DiLorenzo, Haworth, McCann/Compass Point Media, MMG and independent creative agency consultation - Brands include University of Minnesota (multiple divisions), University of Minnesota Health (multiple service lines), Chicago Council On Global Affairs and others non-disclosed

Minneapolis, Mn, Us

- Recruited by agency Managing Partners to craft new, cross-discipline role, Director of Brand Activation, Senior Partner (SVP-level)- Charged with ensuring consistency of brand message and experience across paid/owned/earned media platforms- Worked directly with Chief Creative Officer to build and present new traditional, digital, mobile, social and experiential brand ideas- Directly drove agency revenue through "build it, don't buy it" programs (Subaru: MapMyDogwalk mobile app, Share The Love Facebook campaign, First Car Story digital/social experience, Klout Perks influencer program)- Expanded responsibilities to include Account Planning oversight to role- Evolved Account Planning into holistic insights discipline - Market Strategy: audience, messaging and media neutral activation strategies for all clients and prospects- Rebuilt team to include integrated strategic expertise (planning, media, digital, social, research) resulting in an entirely new agency-wide briefing process- Drove strategic collaboration across advertising and PR disciplines, especially with Analytics to maximize message/media ROI and formulate predictive models- Created agency thought leadership initiative #FOMO (Fear of Missing Out): Tumblr-based, social-first infographic platform published to client, prospects, media and internal audiences- Developed strategic and digital/social activation idea for new agency-wide employee training program- Client experience: Subaru, GNC, Tempur-Pedic, Jack Link's, Harley-Davidson, Jennie-O Turkey Store, Steak 'n Shake, Merrick Pet Foods, New Business team

Minneapolis, Mn, Us

- Built media department from the ground up- Achieved 22x media billings and 8x staff growth; 85%+ success rate in new business and client retention- Created high-profit external multi-agency media buying partnerships- Introduced a cross-platform media approach that brought together paid/owned/earned media under one strategic objective- Led development of non-traditional, first-ever, creative media programs for brand budgets from $100,000 to $50,000,000- Client experience: Allen Edmonds, Nike | Bauer, Fifth Third Bank, Northwestern Mutual, Thrivent Financial, General Mills, Chinet, Minnesota State Lottery, UV Vodka, Prairie Organic Vodka, University of Minnesota, Land O'Lakes, Children's Hospitals and Clinics of Minnesota, Optum, Country Inns and Suites (Carlson Rezidor Hotel Group), Lee Jeans, Basilica of St. Mary, Memorex, New Business Team

- Gained fundamental media planning and buying experience - including media integrations, ROI/testing, promotion, nontraditional marketing - across CPG, retail, financial services, health/beauty and health care categories for consumer and B2B audiences- Developed first-ever Super Bowl brand integration program for H&R Block, resulting in multi-year participation- Increased H&R Block media budget 4x in two years via advanced testing and ROI analytics, resulting in $3M+ incremental agency revenue- Promoted from Media Analyst/Buyer, Media Planner, Media Supervisor, Associate Media Director, VP, Associate Media DirectorClient experience: H&R Block, General Mills, Kimberly Clark, Land O'Lakes, Moneygram, UnitedHealth Group, Dairy Queen, Borden Pastas, Qwest/US West (now Century Link)

Bachelor Of Arts (Ba), Mass Communication/Media Studies

Study Abroad Program (Uk)