Steven Mott Email & Phone Number

Us

Manage all digital marketing efforts for over 160 Westlake Ace Hardware/Ace Retail Holdings storesWith stores across the United States with rapidly growing coverage, I lead the digital marketing team that oversees large-scale, locally relevant, and attributable digital marketing campaigns. This includes management of all digital touchpoints in the customer journey, including programmatic and paid media, website development, organic and paid social media, email marketing and digital circular promotion.

Atlanta, Georgia, Us

Lead digital experience planning for five annual promotions. Responsibilities include website design updates, digital media planning and third party delivery offers and advertising.Manage SEO and SEM programs - managing strategy, budget and direct vendor partner relationships.Collaborate with media agency for system-wide digital media rotation with a focus on performance campaigns and CRM audience targeting opportunities

Atlanta, Georgia, Us

Oversee Zaxbys.com, including e-commerce, content development, SEO strategy, customer experience and front-end design. Worked directly with multiple integrations to ensure efficient and timely promotion of limited time menu items, offers and third party partnerships. Manage Zaxby's SEM efforts, collaborating with agency partners to ensure goal-oriented success in online ordering, attributable in-store transaction increases and growth of Zaxby's loyalty program.Process creation for system-wide digital media placement with a focus on asset development and media rotation.

Overland Park, Kansas, Us

As a Go Local Account Strategist, I am responsible for the communication, analysis, and project management of the agency's middle to top tier client partners. Utilizing strategic KPI goals, I oversee all online marketing campaigns to ensure growth-driven success in ROI and brand awareness. Communication strategy includes relationship development with C-level partners to establish credibility and trust through written, verbal and in-person correspondence. Strategic analysis utilizes a strong understanding of SEO, Paid Media, Web Development and Social Media Marketing, with certifications in Google AdWords and Google Analytics.

Overland Park, Kansas, Us

This position gave me the opportunity to provide full support to Go Local's new business acquisition process. As part of a new business and marketing team, I helped create an innovative new business acquisition workflow to guide agency and client partner success. As part of this initiative, I was responsible for research, installation, management of Salesforce CRM for the agency.My greatest personal achievement in this position was my role as an intern program coordinator. I helped develop and implement an internship program for eight recent graduates that resulted in seven full time positions at Go Local. This opportunity allowed me to gain experience in mentorship and management typically not available to coordinator roles.

Overland Park, Kansas, Us

As a Go Local Marketing Intern, my primary responsibilities included agency promotion and new business support. I was able to utilize my experience in market research to identify new business opportunities in key verticals. This included the creation of marketing collateral, specifically sales development presentations. I also contributed to social media accounts, including Facebook advertisements geared towards personnel growth and brand awareness

Kansas City, Kansas, Us

As a Public Relations Intern at Tippin's, I worked with senior leadership and outside agency partners to produce results-driven media campaigns. This included radio ad copy and design contributions to the award winning "Royals Memories" campaign aimed at driving online and offline brand engagement. Other responsibilities included supermarket brochure design and website data analysis.

Lenexa, Ks, Us

The Marketing and Communications Internship at Smith and Loveless was my first introduction to marketing-based problem solving. I worked on a variety of design projects aimed at new business acquisition, including print advertisements and CSS website development. My largest project as an intern was a market research analysis of the long-term impact of effluent wastewater in the California wine industry.