YouAppi is a leading performance-based mobile app marketing and retargeting platform for premium app publishers and brands. From user acquisition to retention via app retargeting and re-engagement, the company delivers a comprehensive range of mobile marketing solutions to grow your business at every stage of the funnel. Powered by machine learning and lookalike targeting, YouAppi’s proprietary and proven app retargeting technology finds and retains the most profitable users.

Identify, prospect and hunt new sales accounts to convert new prospects into RTB House customers. Sell RTB House full funnel solutions powered by Deep Learning AI. Present RTB House solutions and core differentiators to media agencies. Develop strategic account growth plans for new prospective business. Create formal offers, recommendations, test outlines, incentive plans and present to potential customer. Develop strong relationships with key stakeholders and account teams within US media agencies. Manage and report on all aspects of the sales cycle from prospecting to closure to revenue recognition to payment. Launch lower funnel retargeting, mid-funnel prospecting and upper-funnel branding campaigns with focus on clients in the retail apparel /e-commerce categories. Build and qualify client target list with data driven selection approach. Collaborate with Account Management and internal teams on campaign performance, communication and growth.

Cross-Channel Ad Sales (Programmatic Display, Video, Dynamic Ads (DPA & DCO), Native, Mobile, Xbox). Programmatic advertising expertise across Yahoo DSP & industry landscape: Exchanges, DSPs, SSPs. Performance marketing to support various advertiser KPIs from top to lower funnel including brand (awareness, recall, etc.), performance (LTV, ROI CPA, ROAS...etc.). Diagnose client needs and achieve KPIs. Drive ad sales across Yahoo O&O + partner sites and exceed quota. Advertiser Direct Partners: Gap, Old Navy, Banana Republic, Athleta, Levi’s, Adidas, Electronic Arts, 2K, WSI,Nordstrom, Zulily, Ancestry, Safeway, Shutterfly. Agency Partners: PHD, GroupM, mSix, PMG, AKQA, Digitas, UM, Razorfish. Manage quotas from $4.5M - $6.6M per quarter and up to $21M annually. Collaborate with internal product teams to help define new and innovative Yahoo products such as Dynamic Product Ads (Retargeting & Prospecting) & Dynamic Smart Ads leveraging user signals and external triggers. Partner with senior marketing clients to understand business priorities, challenges and objectives to deliver relevant and impactful solutions to drive measurable results

Strategic sales and client service professional with extensive experience in consultative selling, marketing, and team management. Develop strategic solutions in digital, mobile, brand & programmatic marketing. Help clients increase sales & profit in competitive industries. Experienced in relationship building, diagnosing client needs and achieving KPIs. Achieve high ad spend on Yahoo O&O + partner sites, driving revenue and exceeding quota. Client Partners: Gap, Old Navy, Banana Republic, Athleta, Levi’s, Adidas, Electronic Arts, 2K, WSI, Nordstrom, Zulily, Ancestry, Safeway, ShutterflyAgency Partners: PHD, GroupM, mSix, PMG, AKQA, Digitas, UM, RazorfishManage quotas from $4.5M - 6.6M per quarter and up to $26M annually

Sold advertising formats: Search, Display, Video, Programmatic, High Impact, Mobile, Native, OTT-Xbox, etc. Build, maintain and grow relationships to achieve high ad spend on Yahoo O&O + partner sites. Clients: WSI, Nordstrom, Zulily, Ancestry, Safeway, Sephora, Shutterfly, Taco Bell. Establish relationship w/ agencies: AKQA, Digitas, Mindshare, UM, Optimedia, Razorfish. Drove $29.6M in 2015 (search & display), $5.49M in 2016 (display), $3.77M in 2017 (display)

2014 Excellence Award – Awarded by CEO Marissa Mayer. Top 10% of 13k+ employees. Primary lead to interview Account Managers, Managers and Sales within Retail vertical. Serve as leader/mentor to Account Management and Ad Ops team in Retail vertical. Quarterback day-to-day workflow for Account team (Pod): Sales, AMs, Ad Ops, Business Analysts, PYM, Product

In addition to Account Manager duties below, quarterbacked day to day workflow for members of account team including Associate Account Managers, Media Delivery Coordinators, Outsourced Business Analysts…etc. Mentored peers through company’s official mentorship program as well as unofficially mentorship of new employees as part of on boarding and continued learning. Served as go-to contact for interviewing new Account Manager and/or Account Executives. Manage media campaigns for strategic top 200 Advertisers, including University of Phoenix, Charles Schwab, ProFlowers, Best Buy, Nordstrom and Radio Shack. Strategic Solution Selling winner for multiple quarters in 2012. Participated in various internal pilot programs resulting in new Yahoo! tools to be used by all Account Managers at Yahoo! Globally. Designed and executed total amount of Yahoo! Display ad revenue up to$14MM

Collaborate with Account Executive partners on proposal development and presentations. Process and respond to RFPs for my designated sales team members. Understand how Yahoo! products will assist accounts in reaching their marketing goals. Proactively create strategic recommendations and implement display solutions for each client. Work side by side with Account Executive partners to sell into new business and assist with up-selling existing clients. Expand relationships with regular face-to-face client visits to build and maintain deep-level partnerships. Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests; including billing inquiries, click activity inquiries, bidding requests, relevancy issues, etc. Obtain research and case studies for sales presentations when needed. Verify the accuracy of I/Os before submitting to client for signature. Communicate with vendors regarding upcoming campaigns. Support creative submission process as it relates to 3rd-party. Serve as single point-of-contact within Sales Operations for all campaign-related inquiries on designated campaigns. Monitor campaign delivery, address delivery issues, and provide optimization plans as necessary. Focus on client retention, growth, renewal, and client satisfaction. Maintain and update proficiencies in the search and display marketing space.

Work directly with Account Managers, Account Executives and clients directly to provide support with client needs. Serve as key client contact on billing related issues (Insertion Orders, Invoicing, etc). Run reports on advertiser campaign performance. Delegate tasks to internal operations teams and overseeing process through to completion. Deliver ad specs to clients and providing screenshots of live placements as requested. Process and respond to RFP’s for designated Sales Personnel. Utilize Y! proprietary tools/systems for creating proposals. Obtain research and case studies for sales presentations when needed. Communicating with vendors regarding upcoming campaigns. Support team in day-to-day tasks and special ad hoc projects. Provide coverage for Account Managers while out of the office

Work within AdTech/Ad Operations in specialized role supporting AdSense and AdX remnant inventory. Manage YouTube’s AdSense account creating, editing and updating custom channels/placements allowing advertisers to target ad campaigns to these custom placements across the YouTube and Google Content Network. Act as additional point of contact to assist YouTube Partner Publishers and CSR’s with client AdSense requests. Traffic and manage online advertising campaigns for Doubleclick’s Ad Exchange and Google AdSense. Assist AdTech team with upload and QA process of 3rd party ad tags to ensure that they meet Google specs. Interact with internal teams to ensure successful AdSense advertising campaigns through DFP. Create custom placements giving AdWords advertisers hundreds of targetable options to tailor to their campaign

Own relationship with key advertisers and publishers within Ad Infuse mobile ad network as sole contact and driver of revenue generation and inventory yield management. Drive Sales processes from initial contact through recognized revenue: CPM/spend negotiations and publisher placement decisions, RFP generation, T&C negotiations. Responsible for entire Ad Ops process for key advertiser campaigns from start to finish including duties such as campaign launch, optimization, troubleshooting of under-performing campaigns, reporting…etc. Provide support to users of the Ad Infuse mobile platform AdInMotion on a variety of technical and non-technical issues. Feedback instrumental in platform product development used to market Ad Infuse ASP model. Apply creative thinking to customer media plans providing unique mobile advertising/marketing opportunities

Managed execution of affiliate partner display campaigns from insertion order creation, creative development, testing and scheduling of ad units, monitoring campaign delivery, and optimization recommendations. Account Specialist role focused on managing sales process of key partners from RFP through recognized revenue for Yahoo! Affiliate Partner program. Maintain relationships with largest partners - eBay, Comcast, WebMD, Forbes, and Newspaper Consortium. Complete ownership of Ad Ops process: creative trafficking, campaign management, revenue variance management, makegood generation/coordination. Tier 1 technical QA throughout life cycle of IO.

Provided flawless execution of sales advertiser’s media campaigns through insertion order implementation, creative development, testing and scheduling of ad units, monitoring campaign delivery and optimization recommendations. Ad Ops role focused on managing sales process from RFP to recognized revenue for Fortune 500 companies. Client list consists of Yahoo’s largest advertisers - Charles Schwab, HSBC, Barclays, Toyota, Lexus, Scion FOX, MGM. Hands on ownership of Ad Ops process: creative trafficking, campaign management, revenue variance management, makegood generation/coordination. Tier 1 technical QA throughout life cycle of IO. Appointed Vertical Specialist on Yahoo! Front Page Remnant Inventory and subject matter expert on creating Video, Mobile, Front Page Marketplace ads as well as standard Yahoo ad units.