** Over 6 Million Users **Gamification and Rewards Platform for better user engagement and customer loyalty experiences.GameLayer is a proprietary cloud-based gamification platform for enterprise companies. We can integrate with any digital service using our REST API to create engaging user experiences that help drive business value. The idea for GameLayer was born about a decade ago while I was still working at Nokia and was trying to introduce gamification into the business ... Upon leaving Nokia it was clear that I needed to pursue the opportunity of gamification further and the SNAP! platform was conceived.Fast forward to today and my concept and solution for gamification has been deployed by some of the largest enterprise companies in Finland (Veikkaus, Finnair, Kesko, Reima) and the platform currently engages over 5M users around the world.In the age of digitalisation and digital transformation, user engagement has to be at the front-and-centre of the design process ... gamification can help deliver on this need.

At Samsung UK we are on a mission to "Make the Nation Healthier".I am responsible for the Health platform (10M UK users) and developing new health propositions together with internal stakeholders (like Samsung R&D) and external partnerships (like the NHS).There is an obvious and close synergy with Samsung Wearables and having a devices portfolio at all price points means we can create and deliver initiatives that are truly mass market in appeal.My personal interest lies in 'preventive healthcare' and how technology can have a positive impact on the delivery of healthcare and can greatly reduce its costs ... particularly for chronic illnesses.

Responsible for defining and driving consumer experiences for Lumia Phones in the area of Wearables & Internet of Things. Creating the software experience for new and innovative product categories together with Microsoft's Connected Gadgets team. Delivering software for Windows 10 and owning the vision for future Windows releases.

• • Owner of Connected Gaming for Nokia Smartphones and responsible for re-defining and managing this business focus within Nokia. Current focus on Gamification strategy, Multi-Screen and Augmented Reality gaming experiences:o Define and deliver new consumer propositions for Connected Gaming; o Manage prototyping and Proof of Concept projects for new gaming experiences;o Define and drive Gamification strategy and implementation plan for Nokia Entertainment; o Oversee delivery of technical enablers and software requirements for gaming experiences;o Manage relationship with Microsoft for Xbox LIVE and prioritization of Nokia requirements;o Product specialist and evangelist for Xbox LIVE on Windows Phone;

• Partner acquisition for Local Content Service and driving new business models for existing partners of Nokia Music. o Managed and (soft) launched Affiliate Marketing programme for Nokia Music; including signing Network Affiliate Partner Agreement (TradeDoubler) and negotiations with Network Launch Partner (Shazam). o Initiated external development projects for Nokia Music with Asus and Cisco. o Signed a number of distribution deals with content owners for Apps.

• Build distribution network in UK&I for Vivendi’s mobile gaming venture and manage all accounts with full accountability for Sales & Marketing function in the region. o Negotiated & signed Direct Distribution Agreements with Tier 1 UK operators (and the same with multiple aggregators and portals).o Co-Marketed mobile property alongside console video games (Crash Bandicoot) and blockbuster movie (Bourne Conspiracy, Spiderwick. Eragon) launches.o Concepted and managed the innovative “Star in the next Crash Bandicoot Mobile Game” competition successfully launched with O2 UK.

• Manage Key Accounts in the UK with responsibility for all Sales & Marketing activities.o Introduced and launched “Get More Games” function in the UK (and Europe).o Successfully launched iMode channel with O2 UK.o Improved game ROI by preloading games for multiple operators across a range of handset manufacturers (OEM).

• Run a team of language professionals translating and proofreading technical texts into English and ensuring quality standards are always met. o o Never missed a deliverable deadline for a project in almost 3 years.o Positioned myself as key interface for customers such as Nokia and VVO.o Strengthened team via recruitment and ongoing training of team members.

• International expansion of the company and general ambassador for emerging mobile Value Added Services coming out of Finland at the time. o Partnered with large FMCG brands (Pepsi / Snickers) to drive new and innovative mobile marketing campaigns. o Launched first mobile game with Mobile / Web interoperability. o Negotiated and launched a number of mobile VAS services with Key Accounts; for example Lonely Planet’s WAP service in 2001.