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Steven Wales is an experienced sales & marketing executive and strategic thinker with proven success in managing teams to drive business results and exceed objectives. He specializes in systems and process development, team mentoring and client/supplier negotiations. Steven has spent the last 25+ years impacting business strategies for companies like Decideware, Mars Chocolate LLC, and others. He served as Decideware’s Chief Revenue Officer for over 11 years – where he began as the third U.S. employee, catapulting the brand as the global industry leader for enterprise agency management software with over $4+ Billion in managed agency fees. Steven is a thought leader in the advertising, marketing and agency management disciplines and has spoken around the world for industry organizations like the World Federation of Advertisers (WFA), the Association of National Advertisers (ANA) and the Incorporated Society of British Advertisers (ISAB).
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Chief Revenue Officer (Cro)Decideware Apr 2024 - PresentNorth Sydney, Nsw, AuReturning as the CRO for Decideware, I'm responsible for all Revenue Generating activity, globally. This includes integration and alignment with all revenue generating departments including marketing, sales, subscription renewals, software development, professional services and account management. As an industry thought leader, I am asked to present at industry events, providing thought leadership in the area of Agency Spend and Performance Management. These industry events include conferences, committee meetings and forums for organizations like the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA), ProcureCon Marketing and Digital Services Events, the Institute for Supply Management (ISM) and ISBA (The voice of British Advertisers). -
Faculty MemberAssociation Of National Advertisers Mar 2016 - PresentNew York, Ny, UsFaculty Member of the Association of National Advertisers (ANA) School of Marketing, which mission is to help clients build their marketing capabilities to maximize performance and growth. I teach an Agency Management master class that covers topics like: - Agency Compensation Models: including scope of work program development and overall agency spend management- Agency Performance Models: including performance review structures, question set development, comment analysis, and incentive compensation metrics- Correlation of Agency Spend with Performance: looking at how spend, agency staffing and workload can impact agency performance.The ANA is the leading organization and voice for client side marketers. ANA connects and leads the marketing community and provides invaluable corporate membership benefits for over 650 member companies, 15,000 brands and 30,000 marketers. -
Chief Revenue Officer (Cro)7Miles Global Aug 2023 - Apr 2024Peekskill, New York, UsAs the Chief Revenue Officer for 7Miles Global, Steven leads all sales and marketing efforts including new business development, retention & organic sales, out bound marketing and industry relationships. As a member of the 7Miles executive team, Steven participates in corporate leadership initiatives and provides input and experience to new partnership and growth opportunities as well.7Miles Global is an advertising IP Optimization Solutions company, with service and software to assist advertisers with Signatory Production Management, Business Affairs, Talent Management, Print/Model Management, Talent and Crew Payroll Management, Rights Management and Licensing, Music Publishing and Royalties, Traffic and Network Clearance and more.For more information about 7Miles Global, visit: www.7MilesGlobal.com -
Chief Growth OfficerAdvertising Production Resources (Aka Apr Consulting) Jan 2022 - Aug 2023Denver, Co, UsAs the Chief Growth Officer for Advertising Production Resources (APR), Steven lead new business development, marketing, sales and partnership relationships for one of the world’s largest Production Consultancy. As a member of the Senior Leadership Team, Steven helped guide the direction of the company to establish the foundation for long term growth. APR oversees approximately $1 Billion in annual ad production spend for 70+ Fortune 500 advertisers. APR’s integrated approach, savings methodology and world class benchmarking system drives innovation in the ad production supply chain so marketers can produce more content for the same or less money.Steven has a proven track record as an industry thought leader working as a faculty member for the ANA in agency management workshops. His experience at Mars Chocolate, LLC and as the Chief Revenue Officer for Decideware, has made him a respected voice in the advertising and marketing industry and he brought this vast experience to APR. -
Chief Revenue OfficerDecideware May 2015 - Dec 2021North Sydney, Nsw, AuAs the CRO for Decideware, I'm responsible for all Growth and Revenue Generating activity, globally. This includes integration and alignment with all revenue generating departments including marketing, sales, subscription renewals, software development, professional services and account management. As an industry thought leader, I am asked to present at industry events, providing thought leadership in the area of Agency Spend and Performance Management. These industry events include conferences, committee meetings and forums for organizations like the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA), ProcureCon Marketing and Digital Services Events, the Institute for Supply Management (ISM) and ISBA (The voice of British Advertisers). -
Chief Operating OfficerDecideware Apr 2013 - May 2015North Sydney, Nsw, AuAs COO, I was responsible for management and oversight of all US operations including Sales, Marketing, Professional Service and Support teams. These teams worked with the top 100 companies in the world to help them manage their advertising agency spend and performance. Regularly meeting and working with C-Level corporate executives in marketing, procurement and finance, to assist our team(s) in enabling the client to maximize agency investments. -
Business Development DirectorDecideware Dec 2010 - Apr 2013North Sydney, Nsw, AuResponsible for all new business development efforts and account management, globally. Targeting the top 100 advertisers in the world, which requires C-level presentations, working with and coordinating multiple stakeholders and managing expectations for on-going account management. Successfully doubled sales targets in year one and continued to hit expected growth targets year on year.Decideware is a SaaS company, specializing in Marketing Agency Lifecycle Management software to fortune 100 companies. -
Commercial Manager - Advertising Agency Services & Ad ProductionMars Oct 2007 - Dec 2010Mclean, Virginia, UsResponsible for managing the advertising agency relationships for all creative, digital and advertising production agencies in North America. Worked across all business units (chocolate, petcare and food) and with all brand teams. Negotiated agency contracts, overall compensation models and annual brand/agency scopes of work. In addition, I was responsible for agency performance reviews and incentive compensation metrics. -
President / OwnerSjw Consulting Nov 1997 - Oct 2007SJW Consulting was a Platinum Solutions Partner for Goldmine CRM Software, offering software, consulting and support services for mid-sized sales organizations of 5-100 sales people. During this period, SJW Consulting was a recognized leader and among the top 10%, in sales, of all Goldmine solutions partners across the country. As President and Owner I was responsible to oversee all sales, account management, consulting, support and user training programs across the business. Developed all sales strategies, consulting products and services, as well as end-user training programs.
Steven Wales Skills
Steven Wales Education Details
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East Stroudsburg University Of PennsylvaniaMedia Communications
Frequently Asked Questions about Steven Wales
What company does Steven Wales work for?
Steven Wales works for Decideware
What is Steven Wales's role at the current company?
Steven Wales's current role is Chief Revenue Officer at Decideware.
What is Steven Wales's email address?
Steven Wales's email address is sw****@****are.com
What is Steven Wales's direct phone number?
Steven Wales's direct phone number is +612995*****
What schools did Steven Wales attend?
Steven Wales attended East Stroudsburg University Of Pennsylvania.
What skills is Steven Wales known for?
Steven Wales has skills like Advertising, Strategy, Business Development, Saas, Cross Functional Team Leadership, Marketing Strategy, Project Management, Procurement, Digital Marketing, Marketing, New Business Development, Integrated Marketing.
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