Steve Wolf

Steve Wolf Email and Phone Number

Founder and President at WolfWorks @ WolfWorks Consulting
Bethesda, MD, US
Steve Wolf's Location
Bethesda, Maryland, United States, United States
Steve Wolf's Contact Details
About Steve Wolf

I am a seasoned marketing strategist and market researcher who helps clients understand their industry environment and customer needs. By blending fact bases with strategic thinking, I translate findings into actionable solutions. My areas of expertise include:> Buyer needs, attitudes and behaviors> Customer experience improvement> Market landscapes and industry trends> Brand positioning and value proposition development> Concept and message testing> Marketing and sales channel performance> Strategic planningI am a highly experienced researcher (qualitative, quantitative, desktop), facilitator, advisor and project director -- having led nearly 200 projects at WolfWorks and two leading research/consulting firms, along with prior work in branding, retail marketing and strategic planning. I am versatile, creative, analytical, collaborative and high-energy. I earned a B.A. in Economics and Communication from the University of Michigan, and an M.B.A. from the University of North Carolina (Kenan-Flagler Business School).Articles: "Don't Diss Dads"​, "Improving the Customer Experience", "Focusing on Focus Groups"

Steve Wolf's Current Company Details
WolfWorks Consulting

Wolfworks Consulting

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Founder and President at WolfWorks
Bethesda, MD, US
Employees:
1
Steve Wolf Work Experience Details
  • Wolfworks Consulting
    Wolfworks Consulting
    Bethesda, Md, Us
  • Wolfworks Consulting
    Founder And President
    Wolfworks Consulting Jan 2013 - Present
    At WolfWorks I solve clients'​ marketing and customer engagement problems through research and consulting services that span consumer studies, industry analyses, value proposition development, and marketing communications planning.Our clients range from Fortune-500s to start-ups, across industries including healthcare, financial services, high-tech, education & non-profit. Sample projects include buyer research to improve a software firm’s targeting strategy, market landscapes for a long-term-care non-profit, industry analysis for a VC firm’s potential software acquisition, targeting and communication strategy for an apparel start-up, and consumer insights for a financial provider's planned social responsibility campaign.
  • Carbon Design Llc
    Solution Architect, Insights
    Carbon Design Llc Feb 2018 - Present
    Raleigh, North Carolina, Us
    Carbon Design is a new agency that brings innovations to market through a unique, disruptive business model which upends traditional management consulting and marketing services.In my role as a Solution Architect, I focus on helping clients understand their audiences' current mindsets, and turn research into actionable strategies.
  • Emerging Strategy
    Director, Market Intelligence
    Emerging Strategy May 2018 - Present
    Mclean, Virginia, Us
    Emerging Strategy provides decision support to help companies drive business results. It offers targeted, customized and insightful market intelligence to size addressable markets, determine customer and channel needs, monitor market dynamics, identify partnership and acquisition opportunities, and avoid commercial and regulatory surprises. Key sectors of focus include Education, Healthcare, Financial Services and Automotive.In my role as Director, Market Intelligence, I lead market research projects end-to-end, and translate findings into actionable insights.
  • Kwp Consulting
    Director, Market Insights
    Kwp Consulting Sep 2014 - Present
    KWP is a leading marketing, sales and communications consulting firm serving clients ranging from global financial providers and insurance companies to small technology start-ups. As its of-counsel Market Insights head, I've helped its clients understand the size and dynamics of their market, improve their value propositions, identify potential business partners and develop strategies by which to sell through them, build a business case for a new go-to-market strategy, and understand the opportunity and challenges posed by new buyer types such as Millennials.
  • Peppers & Rogers Group
    Director
    Peppers & Rogers Group Jul 2012 - Apr 2013
    Led buyer insights and customer engagement projects for the premier Customer Experience strategy consulting group.
  • Hawkpartners
    Partner
    Hawkpartners Jan 2009 - Jul 2012
    Boston, Ma, Us
    HawkPartners is a boutique marketing consulting and market research firm that helps Fortune 500 clients clients make fact-based decisions to guide their marketing and brand strategies. I led ~100 projects addressing challenges from customer experience improvement to market entry strategy, business model development, customer profiling and targeting, brand positioning, and message testing.
  • Hawkpartners
    Associate
    Hawkpartners Feb 2005 - Dec 2008
    Boston, Ma, Us
  • Marketbridge Corp.
    Principal
    Marketbridge Corp. Dec 2004 - Feb 2005
    Bethesda, Maryland, Us
    MarketBridge is a leading consultancy focused on Sales and Marketing effectiveness. I delivered 20+ complex market intelligence and marketing strategy engagements with Fortune-500 clients. Projects included customer research, partner needs assessments, marketing & sales "funnel" analysis, channel mix analysis, marketing resource optimization, and integrated e-campaign development.
  • Marketbridge Corp.
    Associate
    Marketbridge Corp. Jul 2000 - Dec 2004
    Bethesda, Maryland, Us
  • Toyota Motor Sales Usa
    Strategic Planning Associate
    Toyota Motor Sales Usa May 1999 - Aug 1999
    Toyota City, Aichi Prefecture, Jp
    I analyzed auto industry e-business approaches and trends for Toyota's Strategic Planning group, assessing online demographics, emerging business models, consumers’ online shopping preferences, key partnerships, vehicle dealer research, and competitive initiatives.
  • Interbrand Corp.
    Consultant
    Interbrand Corp. Mar 1996 - Jul 1998
    New York, Us
    Interbrand creates and manages brand value by making the brand central to business strategy. I managed brand naming projects end-to-end, working with 50+ clients across most industries. This included developing strategy briefs to focus brand direction, leading copywriting efforts (e.g. Dell Inspiron, DuPont Supriva), moderating brainstorming sessions and consumer focus groups to develop and evaluate concepts, analyzing linguistic research, and developing branding recommendations.
  • Wenner Media (
    Consumer Marketing Assistant
    Wenner Media ("Rolling Stone" And "Us" Magazines) May 1993 - Mar 1996
    New York, Ny, Us
    Wenner Media publishes “Rolling Stone”, “Us Weekly” and “Men’s Journal” magazines. I developed sales forecasts (including developing a new, more robust forecasting methodology), tracked competitive environment, conducted pricing analyses and managed retail account and distributor performance.

Steve Wolf Skills

Market Research Marketing Strategy Customer Insight Competitive Analysis Market Analysis Marketing Research Strategic Planning Marketing Management Marketing Integrated Marketing Business Strategy Analytics Quantitative Research Program Management Go To Market Strategy Segmentation Brand Development Start Ups Product Development Positioning Customer Experience Consumer Behaviour Qualitative Research Focus Groups Brand Architecture Workshop Facilitation Consumer Insights Concept Testing Customer Value Proposition Brand Positioning Strategies

Steve Wolf Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Management
  • University Of Michigan
    University Of Michigan
    Communication

Frequently Asked Questions about Steve Wolf

What company does Steve Wolf work for?

Steve Wolf works for Wolfworks Consulting

What is Steve Wolf's role at the current company?

Steve Wolf's current role is Founder and President at WolfWorks.

What is Steve Wolf's email address?

Steve Wolf's email address is wo****@****ail.com

What is Steve Wolf's direct phone number?

Steve Wolf's direct phone number is +120248*****

What schools did Steve Wolf attend?

Steve Wolf attended Unc Kenan-Flagler Business School, University Of Michigan.

What are some of Steve Wolf's interests?

Steve Wolf has interest in Beck, Barack Obama, Health, Green Day (Band), Children, Market Research, Education, Environment, Photography, Running.

What skills is Steve Wolf known for?

Steve Wolf has skills like Market Research, Marketing Strategy, Customer Insight, Competitive Analysis, Market Analysis, Marketing Research, Strategic Planning, Marketing Management, Marketing, Integrated Marketing, Business Strategy, Analytics.

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