Steve Braun Email & Phone Number

Develop actionable omni-channel and marketing assessments, strategic plans, and go-to-market plans for clients in retail, B2B, business services, technology and early stage start ups. Delivering strategic plans and implementation roadmaps that companies need to compete in evolving markets and capitalize on digital, social, and mobile change. Custom strategies and tactical marketing plans that deliver measureable revenue, market share, customer retention and key client-specific performance indicators (KPI’s).Currently working with Station: a technology company that provides platforms for Taxonomy, Product Information, Rich Content Management and production services to omni-channel retailers. Current role is focused on strategy development, executive leadership, roadmap development and consulting services.

The Edelbrock Group is one of the nation's leading designers, manufacturers and distributors of performance replacement parts for the automotive aftermarket selling both direct to the consumer and through distributor/retailers. . Core products are produced in the United States leveraging six world-class manufacturing facilities in California, Michigan, Mississippi, North Carolina and Tennessee. Edelbrock along with its Russell Performance division recently merged with the Memphis, TN-based COMP Performance Group that includes COMP Cams, TCI Automotive, FAST Fuel Air Spark Technology, Racing Head Service (RHS) and Zex

Developed and lead the Marketing and Digital teams that were able to consistently accelerate sales growth across both online/omni-channel, retail, wholesale and social channels. Successful in building engaging on-target 360-marketing campaigns that drove significant growth while focused on launching creative and innovative digital and product based services and solutions. - Shifted and optimized omni-channel communication and marketing strategy so the company leverages the balance between the product and the brand with a renewed messaging approaches and mix. - Optimized the marketing channels to account for expanded audiences, target market diversification and utilization of the full funnel through maximizing expanded investments and new media partnerships that drove double-digit growth year-over-year.

Promoted to lead increased efforts revamping strategy and go-to-market approach - adding new features and functionalities for EquipmentOne.com, while maintaining oversight of global digital marketing organization with full P&L responsibility. Drove growth in new account registrations and launched numerous new products closely aligned with customer needs and broadened market penetration and share.

Brought in to spearhead digital transformation and architect a cohesive global digital marketing organization including formulation of digital, mobile, social and search marketing strategies. As Acting CMO, created, integrated, multichannel marketing initiatives, using big data, predictive modeling and analytics to target distinct customer profiles at each stage of the buyer’s journey. Generated online transactions across 25+ countries, launched omnichannel lead generation program. Built new marketing automation, CRM and personalization capabilities across key channels and customer segments.

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Transformed ecommerce business unit by creating best-in-class multichannel marketing strategies and capabilities for global B2B, and consumer and business segments. Provided general management and P&L oversight of B2C and B2B sites, leading a large team in implementing digital marketing programs, merchandising, catalog, analytics and site design/usability. Member of Corporate Leadership Council and M&A team. Drove return-on-marketing spending on ad spending for digital media. Launched first mobile-optimized sites and new B2B and B2C mobile apps for OMX.

Brentwood, Tn, Us

Brought on to build out company’s multichannel marketing business unit and capabilities. Developed and presented business case and strategy to the Board. Created company’s ecommerce and multichannel organization and capabilities securing funding/budget and implementing proposals. Built and oversaw fulfillment operations, call center, merchandising, digital marketing, site enhancements, SEO/SEM. Built operational and customer service support team in order to grow the online business unit. Identified, as a member of M&A team, joint venture/partnership, and new business model opportunities.

San Antonio, Texas, Us

Promoted from VP Internet Marketing to overhaul database and direct marketing organizations, as well as, formulating internet marketing strategies that drove targeted lead generation and conversions for B2B and B2C segments. Managed websites that increased transaction volumes and directed digital product development teams. Developed new alliance models connecting financial institutions that were using the new multichannel “new customer” onboarding model for financial institutions.

Lake Forest, Illinois, Us

Performed short and long term strategic planning to ensure company met its revenue, profit and market share objectives. Devised traditional and digital merchandising and marketing strategies, based on deep-dive customer and competitive analyses, that increased revenues and customer acquisition and retention for Grainger.com and other properties. Spearheaded development and launching of high-impact services and products that increased active customers revenues. Prior roles with progressive responsibilties...VICE PRESIDENT, CHIEF MARKETING OFFICER – GRAINGER.COM (2000 – 2001)VICE PRESIDENT, ECOMMERCE AND ALLIANCES (1999 – 2000)HEAD OF INTERNET STRATEGY AND CUSTOMER RELATIONSHIP MARKETING (1998 – 1999)

Memphis, Tn, Us

Promoted from Manager International Marketing