Sr. Business Strategist
Raleigh, North Carolina, Us
I help companies with digital transformation and business/marketing modernization. To get there, I help create the necessary consensus (internal client team and the client's organization) to achieve the right roadmap and journey. I have been designing, implementing and governing program-level change management initiatives for 10 years. I am a client-facing digital expert and advisor who understands business and marketing goals by connecting with CXOs on business case, blueprinting, consensus, alignment and implementation. For 10 years I have led CXO level interactions, (mostly CMOs and CDOs) to help evangelize, strategize and implement transformational initiatives.Expertise with:- Change Management- Organizational Development- Customer Experience Management- Digital Marketing Value Chain- Channel Leverage (Web, Mobile, Social, + traditional channels)- Data/analytics for digital intelligence- Digital Commerce- Governance/compliance of digital efforts- Managing and automating digital content and conversations.Frequent speaker on Enterprise Marketing, Modernization and Change