Lead team of 40+ marketing automation consultants, martech solution architects, digital content producers and project managers. Responsible for successful delivery of multiple lines of revenue, including marketing digital transformation consulting, marketing strategy and execution services leveraging Marketo, Eloqua and other platforms, content services, including copy writing and translation services, marketing technology services, including API development, integrations, data and reporting services, project management, as well as professional digital transformation training services, supporting global Fortune 25 clients, as well as SMB clients worldwide. Manage global account and project resourcing, including managing and scaling hiring, onboarding, training, career development and retention programs. Identify, optimize and scale business delivery processes that reduce manual effort, reduce costs and increase efficiencies. Develop and deliver pre-sales capability and solution pitches to prospective clients.

Develop, launch and scale market-ready products and services that improve client efficiencies, scale and governance across the martech stack. Build strategic marketing and operational frameworks and methodologies that drive consistent growth and outcomes.

Hired, trained, coached and mentored distributed team of strategic, customer-centric digital and event marketers serving multiple product lines in hi-tech, manufacturing, healthcare/pharma, fashion, licensing, and others, executing both strategic and tactical full lifecycle integrated marketing campaigns, leveraging enterprise marketing automation platforms (Eloqua) and CRM tools (Salesforce).B2B, B2C Digital Marketing SME, guiding business leaders, product managers and marketing staff in designing, building, executing and analyzing captivating and effective automated demand generation, retention, retargeting and customer advocacy nurturing programs, leveraging data-driven touchpoints that include both triggered and timed personalized multichannel messaging, in support of quarterly revenue targets.Guided and implemented multiple sales enablement projects, including lead scoring, ABM, segmentation, lead management and funnel stage conversion improvements.Full P&L budget management of FTE, contract and agency personnel, T&E, marketing automation platforms, and ancillary martech tools.Developed and delivered marketing maturity model workshops, using proven frameworks to improve adoption and effectiveness across 9 themes: strategy, segmentation, data, A/B testing, reporting, technology, people, process and CX.Revamped quarterly marketing dashboards and reports, creating real-time insights, customized for a broad range users, from C-Level executives to ground zero tactical delivery specialists, presenting the stories behind the data that enable and drive pivot or perservere decisions.Business lead during global consolidation of data sources, martech platforms, systems and processes.SME on email deliverability.Developed strong collaboration with sales, product development, IT, finance, HR, operations, data scientists, BAs and CRM admins.Experience operating at speed and scale with global teams (NOAM, EMEA, APAC).

Led U.S. Digital Marketing Automation Consulting Practice for this Global Marketing, Business and IT Consulting Firm, leading enterprise B2B and B2C clients’ transformation to digital marketing.Drove business development by participating or leading presales presentations, scoping meetings, RFP responses and project estimating.Orchestrated Discovery Workshops, surfaced functional marketing business requirements, leading to strategic transformations in people, process and technology recommendations supporting KPIs and business objectives. Drove ARR by providing key strategic value as clients matured digital marketing skills and processes.

Created and delivered multiple visionary digital marketing strategies, workshops, campaigns, frameworks and roadmaps, for enterprise clients, including Adobe, Abbott Diagnostics, Anthem Blue Cross, DHL, Dow Chemical, Caterpillar, Fifth Third Bank, Maxim Integrated, McAfee, Western Union and more. Devised and executed numerous digital marketing campaigns, including Email, Web, PPC, SEM and Social Media.Collaborated with Sales, Finance, IT, Creative and C-Level, providing project management and execution of specific deliverables on time and on budget. Owned voice of the customer in defining and guiding strategic CX and technology decisions, identifying and mitigating points of friction.

Provided customized frameworks, solutions and road maps in executing demand gen, lead management, campaign management, content management, data management and change management initiatives.• Delivered strategic and tactical product marketing and enterprise software marketing within Manufacturing, Financial, Medical, Healthcare, Consumer and Hi-Tech industries. Led development and execution of numerous digital marketing nurturing campaigns for clients that resulted in significant ROMI.• Led large US Bank pilot nurturing program.• Defined Global Manufacturer of Heavy Construction Equipment nurturing campaigns.• Developed Regional Wireline and Wireless Telecom Company new acquisition digital campaigns.• Provided national US Health Insurance Company ongoing B2B digital campaigns.• Frequent guest speaker at marketing automation mashups and CX summits.• Responsible for internal corporate digital marketing transformation and marketing automation blog content.

Project Lead in large-scale digital marketing automation global deployments for a wide-range of enterprise B2B and B2C clients. • Provided thought leadership and strategic guidance in leveraging marketing technology tools that best supported both centralized and decentralized marketing functions. • Helped clients initiate global data governance processes, content strategies, analytic and KPI measurement standards.

Provided Eloqua strategies and successful implementation services to a broad range of enterprise clients. • Services included Eloqua onboarding, data integration and data mapping, lead management, campaign management and contact management processes, CRM integrations to SFDC and other CRM platforms. • Provided ongoing support for clients' continued digital marketing evolution.

Full P&L responsibility for marketing all audio/video/health products, domestic and international events and coaching/consulting services for famed Life Coach Tony Robbins. Managed digital marketing tools, including paid search, affiliate, online advertising, viral, social, organic SEO as well as email marketing initiatives. Managed staff of 10, developing and managing specific online marketing initiatives for 3 separate revenue streams, including domestic/international events, audio/video products, coaching/consulting services, as well as the socially conscious efforts of the Anthony Robbins Foundation.Developed and managed all affiliate programs, including B2B, B2C and viral incentive-based programs.Managed large-scale technology partners, including Omniture and Exact Target.Oversaw all email marketing initiatives.Reviewed and made recommendations for all new online marketing trends, services and technologies.Developed and managed global brand guidelines.

Provided creative art direction in the design of audio/video and health product packaging, event direct mail, digital and display marketing. Created production process flows with built-in approval stages and project management milestone/delivery tracking. Coordinated projects with outside print, digital, video and TV media agencies.

Conducted all online and offline media planning, budgeting and execution, for print, digital, retail, distributors and VARs. Marketed wireless carrier offerings from Verizon, AT&T, LA Cellular, 360 Communications among others.