Human Dynamic’s professional team includes a well-rounded mix of people management consultants, HR professionals, psychologists, counselors, lawyers, accountants, work life coaches and wellness consultants. Our 13 direct offices spread over Hong Kong, Korea, China Mainland, Taiwan, Philippines, Vietnam, Thailand, Malaysia, Singapore, and India, are staffed and run by locals who are familiar with the cultural needs yet sensitive to the global work environment. Our team is further augmented by an extensive professional affiliate network in more than 30 countries in Australia, Middle East, Africa, Europe, North America, and Latin America, which works closely with us to cater to the unique local community and diverse individual needs in each location. Human Dynamic now covers at least half a million lives globally.With a team of highly-trained and experienced consultants, augmented by our network of affiliate partners around the world, we promise the highest level of service and care for our customers.

As the Digital Marketing Manager for BU Asia at GF Piping Systems Asia, I lead our dynamic marketing and communications team in shaping and executing a comprehensive digital marketing strategy across the Asia region, encompassing Australia, China, ASEAN, Japan, Korea, and Taiwan. My primary focus is on enhancing demand generation through diverse digital channels, aiming to foster deeper connections with customers and steer the region towards a performance marketing approach. My goal is to position the GFPS brand as a best-in-class leader in the industry, significantly impacting customer purchase decisions and retention strategies.Key Responsibilities:*Architecting and executing a robust digital marketing strategy to boost regional demand generation, encompassing core digital marketing disciplines.*Orchestrating customer retention, lead nurturing, acquisition, and cross-selling programs aligned with business objectives to drive revenue growth.*Collaborating with Regional and Country Marketing teams to develop customer-centric digital tools and channels, supporting our overarching regional business strategy. This includes managing website, CRM, social media, and campaign initiatives.*Overseeing a suite of key performance indicator (KPI) marketing dashboards and including OKR, providing insightful reports on digital applications, channels, and campaigns.*Facilitating marketing, product, and sales managers in the timely and budget-conscious delivery of digital marketing elements as outlined in marketing campaign briefs.*Managing daily updates and activations of regional gfps.com websites, enhancing customer experience.*Improve traffic for all regional websites by leveraging on SEO/SEM, Social Media Marketing, Content Marketing, Video Marketing and other Digital Marketing areas.Through my role, I am committed to driving innovation and excellence in digital marketing, aligning with the company's vision and contributing significantly to our regional success.

I drive full spectrum development and execution of full suites of digital strategies towards elevating traffic, leads generation and conversions for titles across Malaysia, Singapore, Thailand as well as Vietnam. Part of the role involves defining the overall digital direction, formulating omnichannel strategies, strengthening digital governance and market presence while overseeing resource planning, budgeting and control.Besides that, I also conceive and implement digital marketing campaigns for clients and stakeholders covering SEO/SEM, marketing database, social media as well as display advertising campaigns.Other key accountabilities include: - Spearhead the conceptualization and deployment of regional digital initiatives.- Conduct in-depth customer, market and competitor research to identify trends and insights towards optimizing spending and performance.- Provide coaching and mentoring to subordinates while strengthening SEO, SEM & SMM competencies across all regional teams.Lastly, I keep abreast with the latest technologies to keep the company at the forefront of digital development with mobile first approach.

Here, I headed a team of 4 across China, Hong Kong, Taiwan and South Korea towards growing both the agency as well as direct businesses.This included leading the recruitment and training of staffs, scheduling and chairing of account review meetings, governing quality assurance processes while generating weekly pipeline, trending and performance reports. In addition to hosting numerous Google events across different regions in greater China, I also bridged communication between Google and the contractors’ development and operational teams.Lastly, I partnered with Google’s applicable manager in conducting daily, weekly, and monthly operations and performance reviews while providing periodic updates to Google on volumes and emerging issues.

During this tenure, I managed the daily sales operations in achieving set revenue and growth targets.This encompassed sales forecasting, strategies development, agents recruitment and training, customer relationship management, performance monitoring, enquiries handling and complaints management along with quality assurance.Apart from generating and presenting periodic performance reports to the stakeholders, I also coached and inspired the team towards delivering top notch performances.

Upon the takeover of Aegis BPO of Symphony BPO, I was heading the Starhub Cable TV and Broadband Customer Service as well as Starhub Telesales teams in achieving set monthly objectives.Besides overseeing the day-to-day call center operations encompassing SOPs formulation staffing and training along with discipline management, I also ensured swift resolution of customer complaints and disputes towards delivering good customer experience.

I was promoted to lead the team in resolving inbound customer complaints while assisting in addressing all escalated calls towards delivering excellent customer experience. This included understanding and analyzing customer requirement in recommending the best solutions in fulfilling respective needs.Lastly, I monitored the team’s performance while providing guidance and enhanced the product knowledge as well as skill set of the agents.Title: Outbound Sales RepresentativeDuration: Sep 2009 - Jan 2012I was initially recruited as a telemarketer and was later elevated in becoming coach for the Prudential, Hong Leong Assurance and Axa Affin projects where I performed outbound sales activities in achieving set quarterly and yearly sales objectives.This involved rapport building, product presentation, objections handling as well as closing the deal while providing coaching and mentoring to junior team members.

I started my career tasked to assist walk-in customers in promoting over 100 types of pipes, fittings and materials towards fulfilling respective needs.This included performing arrangements of goods receiving and deliveries, issuance of DO and PO, management of cash sales accounts and petty cash flow as well as assigning discount rates to respective accounts.