I’ve been developing and executing brand-building and lead generating digital marketing strategies for progressive organizations and candidates for more than a decade. Despite all the changes in digital marketing over the years, the basic principles of marketing haven’t changed all that much. Your strategy needs to deliver value to your audiences and engage with their hopes, dreams, and values. That’s where they make their decisions — and your content absolutely must speak to their values, whether it’s earned, owned or paid. Otherwise, it’ll never resonate. Data and value-driven content strategies win, and I’ve been around long enough to see entire channels come and go. But through all the technological and social change, our principles never have. Good content, delivered to the right audience, at the right time, will create the impact your brand or campaign deserves. Specialties: Brand development and strategy, digital advertising, content marketing, email marketing, social media, and creative strategy.