Steven Siegel Email & Phone Number

New York, Ny, Us

Worldwide, Oo

--Deloitte Digital helps companies create great experiences, find their customers and audiences, and drive acquisition, retention, and loyalty. --We help Brands of all shapes and sizes emotionally connect with people.--We help Marketers with the complexities of data and technology to enable meaningful outcomes from marketing investments.--We help Companies drive growth and accelerate commerce capabilities.

New York, Ny, Us

4C is a global data science and marketing technology company that delivers self-service software for brands to execute video-centric marketing and optimize business outcomes. Acquired by MediaOcean in 2020. Leading brands, global agencies, and media owners trust the Scope by 4C™ platform to identify their most valuable consumers and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on linear television and social media, over-the-top content, and digital commerce. Founded in 2011 and based in Chicago, 4C has staff in 16 worldwide locations throughout the United States, United Kingdom, the Netherlands, France, Hong Kong, India, Singapore, and the Philippines.

Rochester, Ny, Us

Brand Networks provides award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and the majority of agencies and holding companies. The Brand Networks Platform uses personalization data, artificial intelligence and powerful automation technologies to help marketers optimize their social media investments across devices. Clients reduced campaign management time by up to 75%, while increasing their return on ad spend across Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat. Responsibilities/Accomplishments:Led East Region growth for SAAS platform for paid social media advertising on Facebook/Instagram, LinkedIn, Snapchat, Twitter, Pinterest, as well as programmatic display/video (OTT/cTV), leveraging omni-channel identity graphDeveloped first Local Social pilot program for retail client, which proved value of new product; +111% increase in average weekly sales; +27% increase in store traffic; +66% in average spend/visitBuilt and fostered relationships with agency holding companies and their social agencies; provided best practices and new ideas to automate and optimize client campaignsProvided Clients with strategic recommendations for Audience Data (e.g. Oracle, Acxiom, Experian) and digital advertising channels (e.g. AmazonDSP, The Trade Desk, YouTube) which led to +13% YoY increase in spend from Group M accounts•Clients included Chevron, Hershey’s, McCormick’s, New York Times, SchottNYC, TJX & Tiffany & Co.

Redwood City, Ca, Us

Helped new enterprise clients leverage leading A.I.-driven platform for predictive marketing; Recommended solutions using SAAS based DSP | DMP | DCO platform for display & video cross-channel advertisingOversaw clients' campaign management by Account Management and Analytics Teams to ensure satisfaction and success. Increased revenue from Verizon FiOS client by 25% quarter over quarter; Deeply penetrated client organizations to work with multiple stakeholders to better understand business needsGrew new business across agencies and multiple verticals including Retail, Tech/Telco, Financial Services and Travel/HospitalityClients included AstraZeneca, SkyBuds, Subway, TrueEarth Health Products, Verizon FiOS & Vonage

New York, Ny, Us

FreeWheel, an independent subsidiary of Comcast, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like AOL, Inc., BSkyB, DIRECTV, Discovery, ESPN, NBCUniversal, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.Responsibilities/Accomplishments:Managed multi-million-dollar broadcast/publisher clients leveraging FreeWheel’s SAAS ad management and billing suiteIncreased revenue of clients' multi-year agreements by as much as +50% by adding new software and Consulting/Advisory ServicesPartnered with clients’ C-level executives across multiple departments including Sales, Planning/Strategy, AdOps, Data Analytics and Research to identify clients’ needs and improve business objective kpi’s; Identified and implemented inventory solutions across new distribution channels such as VOD, OTT and MVPD set-top boxes, which led to revenue growth for clients and FreeWheelIntroduced benefits of new integrated data and measurement solutions such as Adobe, DoubleClick/Google, Oracle/Blue Kai, Salesforce/Krux, MOAT, ComScore and Nielsen; Incorporated into platform and business agreementsPartnered with Programmatic Marketplace Team to add broadcast/publisher clients to secure new inventory sources; incorporated programmatic marketplace terms into clients’ contractual agreementsClients included Discovery Channel, New York Times, MLBAM, Univision & Vevo

Redmond, Washington, Us

Partnered with Account Executives and Ad Solutions Teams as subject matter expert. Prospected and opened new opportunities with brands/agencies for new media channel investmentsInitiated, closed and managed multi-million-dollar video upfront commitments with agency holding companies including AegisDentsu and StarcomCreated and delivered innovative Skype advertising solutions for clients like P&G for World Cup Soccer; Other notable executions included branded content tie-ins with Funny or Die for Verizon Wireless and Ones to Watch for SpotifyDrove over 150% of mobile revenue for FY2012; awarded Platinum Club Circle of Excellence -Top 1% of all Microsoft Sales; Achieved and exceeded Video quota FY2013; Achieved and exceeded Skype quota in FY2014Trained and aided in development of junior team membersClients included:Aetna, ExxonMobil, General Mills, Georgia-Pacific, P&G, Samsung, Shire, Spotify, Walmart, & Verizon, Bank of America, Boston Beer, Chase, Citi, Fidelity, Microsoft, P&G, Shire Pharmaceuticals, Wendy’s and Verizon, AT&T, Chase, Comcast, Dell, Discovery Channel, History Channel, Lenovo, Pizza Hut, Sprint, Starwood Hotels, TD Ameritrade, Warner Bros & Wendy’s

Bellevue, Wa, Us

Built National Sales Team for mobile marketing platform and service offering; services included text messaging, mobile web and mobile advertising solutions Developed long/short term strategic plans to build direct brand business; created services rate card to maximize company’s profitability and simplify for customers; Developed vertical packages for QSR, Retail, CPG, and Fashion/Apparel BrandsEstablished strategic relationships with direct brands and agenciesDrove sales revenue increasing YoY sales by 98% (FY 2007-2008); Implemented Salesforce.com reportingClients included Jameson Whiskey, JVC, Macys, MetroPCS, Viacom/MTV, Samsung, Snickers, US Navy, and Wiley’s Books for Dummies

Espoo, Southern Finland, Fi

formerly Enpocket (acquired by Nokia in 2007)Lead & Managed NY Sales Team to drive revenue for mobile marketing and advertising solutions including text messaging, mobile web and mobile advertising; First 6-figure mobile advertising deal on Sprint Ad Network

Us

•New business lead for data-driven, custom email marketing SAAS platform •Clients included Merrill Lynch, Chanel, Chase, Primedia, Travelocity (Site59)

Regional Sales Manager for first 3rd Party Ad Serving and Analytics (SAAS) platform for Advertisers Territory sales development focus on digital agencies

London, Gb

Digital media account lead for Dell, Sprint and other accounts. Oversaw buying and media management for performance buys

New York, Ny, Us

i-traffic, one of the first digital media agencies, acquired by Agency.comDigital media buying/planning for clients including Hearst, Duracell, Sports Illustrated and more

London, London, Gb

National Broadcast Media Buying