Growth Strategy: Generated leads and developed relationships with brokers for off-market expansion deals garnering effective price points and new business acquisitions aligned with our goals.Marketing Strategy: Designed comprehensive marketing strategies for omni-channel campaigns including social, influencer, paid search, and organic search improvements with a managed budget.Software Strategy: Designed the CRM, PMS, and RMS software strategy using analytics and forecasting trends to adopt the best UX practices for our audienceCreative Strategy: Designed four unique brand identities with documentation including all UI, UX, marketing, video, social, and web assets while designing the physical experienceCX Strategy: Defined the consumer sets, problems to solve, and the customer journey removing friction and adding joy across the brand experience generating award winning products.Corporate Governance: Developed the corporate ethos for employee and customer relations, procured benefits packages, ran cost segregations, mapped depreciation, managed loan refinancing, and oversaw tax strategy, the P&L, and all operations for a $30m real estate portfolio.Team Leadership: Managed the hiring and implementation of key staff members with a 97% retention rate while building consensus and momentum to build our vision.Awards: Consistently voted "Best of the South" and our flagship hotel was awarded a Michelin Key.

A full-stack digital marketing agency at the forefront of social media, content production, and on-site growth and marketing strategies for both local and global products.Marketing Innovation: Managed localized marketing strategies generating a 1000% average increase in reach and impressions for around 12% of the cost of traditional marketing.Product Development: Managed the creation of over 50 unique SaaS products, B2B apps, and B2C experiences generating unique content with measurable analytics for our clients at a high ROI.Cross-Functional Coordination: Worked hand-in-hand with executives, developers, designers, electrical engineers, project managers, and production teams to coordinate deliverables and hit targets at a global scale with asynchronous distributed teams.UX Leadership: Led UX research, UI design, and user testing for the entire product development cycle across an asynchronous team distributed around the world.Individual Contribution: Operated as the leading individual contributor on UI/UX design, brand identity, marketing strategy, and front-end development for all of our deliverables.Operational Strategy: Lead the ideation, planning, editing, logistics, and budgeting for over 500 global activations across my tenure procuring venues, sponsors, interest, and staffing.Analytics Innovation: Developed our specialized analytics back-end to display ROI by calculating reach, impressions, and conversions through tracking the journey of our content with customer ID’s.Growth Strategy: Took the company from 0 to having 5 offices globally in our first 5 years while maintaining a client retention rate of 98% and increasing profitability each year.

• Product Overhaul: Led the redesign of the company’s software suite from Flex to React, enhancing functionality and user experience.• Strategic Roadmapping: Collaborated with the CEO and VP of Product to roadmap and implement a new cross-platform tool with user-centered design.• UI/UX Design: Authored UX stories, designed UI assets, and provided complete documentation, functional prototypes, and CSS files for development teams.• Front-End Development: Partnered with back-end engineers to integrate new functionalities as we solved client tickets.

• Design Leadership: Led and handled all website design, branding, and user experience design for over 250 clients annually.• Product Innovation: Co-developed with our CEO the first digital photobooth product still in use today that shifted the product landscape.• Team Training: Trained and led teams to achieve consistently successful outcomes at multiple on-sites each week.