Steven Lin, Pmm Email & Phone Number

Phoenix, Arizona, US

• Semarchy is a recognized master data management & data integration leader enabling customers to rapidly deliver business value in under 12 weeks.
• Established market leadership and grew industry mindshare by leading analyst relationships, product positioning, strategic global partnerships, and thought leadership initiatives
• Developed go-to-market strategy with key executive stakeholders based on custom industry research and in-depth persona analytics using Python, Excel & PowerBI
• Optimized product messaging performance across the digital funnel through NLP, AI/ML and sentiment analysis to design actionable, data-driven dashboards for marketing, sales & product teams
• Increased average monthly web traffic by 400% and doubled the generation of qualified leads by leveraging new messaging, targeting & content assets
• Managed the development of high-impact content assets to provide thought leadership to internal stakeholders, customers, partners and analysts

DataEarn is revolutionizing the data economy by allowing users to monetize their data and provide companies with the most in-depth consumer insights.-- For Users: easily request, view and monetize all of your personal data collected on social platforms such as Facebook, Instagram, YouTube, TikTok, Snapchat, Spotify and more.-- For Companies: gain.

• Digital Strategy Consultancy focused on helping clients leverage market research, intelligent automation and AI/ML solutions to launch, grow, or scale their business.Notable client projects include:
• Local Health Provider: Implemented internal FAQ and support AI chatbot using custom-trained SOPs, documents, and knowledge bases to optimize customer service operations.
• Enterprise SaaS Client: Improved lead gen & sales efficiency using public review data to generate a dynamic NLP dashboard with one-click ICP creation, positioning messages & competitive intelligence
• Media & Publishing Client: Designed and deployed fully automated content publishing workflow using ChatGPT to generate SEO-friendly blogs and social media posts from keywords. 300+ monthly articles, saving over 1500.
• Media & Publishing Client: Orchestrated a content strategy for a magazine's blog using data-driven insights, managed a team of 6 writers, and employed SEO and reader engagement tactics to attract over 13,000 visitors.
• Major Public Research University: Led optimization of market research workflows by implementing intelligent process automation bots to collect and enrich public datasets - improving efficiency by 25% and reducing 10.

Seattle, WA, US

• letsworkremotely is a service that allows employers to hire qualified team members from anywhere in the world.
• Planned technology requirements and managed the product lifecycle to build a remote job board that is ranked in the top.1% of websites in the world
• Developed search and social marketing strategies resulting in over 1M interactions and 10k visitors each month organically
• Grew and managed engaging Facebook groups of over 150,000 members helping connect remote employers and remote workers together
• Analyzed website traffic data, SEO and keywords using Google Analytics and Search Console to optimize marketing results
• Increased revenue and user growth by 25% YoY through continuous product improvement, ad placement and sales funnel optimization

London, GB

Experienced Digital Strategist in the Technology Transformation domain working with Fortune 500 companies modernize their IT Operating Model, Enterprise Architecture, Product Management and Go-To-Market Strategy.Industries: B2B SaaS, Retail, FinTech, Pharmaceutical, Manufacturing, Logistics & Supply Chain, Energy & UtilitiesRelevant experiences/skills.

San Francisco, CA, US

• Developed go-to marketing strategy for AI SaaS startup by conducting SEO, industry and audience analysis prior to launch
• Designed and integrated tools to measure site and behavioral performance using Google Analytics, Google Search Console and Google Tag Manager
• Built email marketing automation flows around the sales process I designed to capture inbound leads using sendinblue CRM
• Managed a small team of 3 UI/UX designers and collaborated with marketing team to optimize site design, performance and content

Plano, Texas, US

• Gathered project requirements from stakeholders and reinforce project recommendations by collaborating with multiple departments to conduct A/B tests, risk and return analysis
• Analyzed over 200 million rows of customer data to draw relationships between online visitor behavior and in store customer purchases using SQL, AWS, Redshift, Excel and Tableau
• Presented customer behavior/purchase analysis with a $20 million a year revenue generating recommendation to upper level leadership in the digital technology team

Master Of Science - Ms, Management Information Systems, General

Bachelor'S Degree, Marketing And Technology Management