Steven Liu Email & Phone Number

• Oversee Cisco's Greater China Digital Marketing strategy. Manage paid media investment and set the right media mix to deliver business outcome• Manage company's offcial website and social accounts for content publishing• Develop personalized customer journeys to nurture customer needs via various digital channels (web, email & social)• Use data-driven approach to analyze campaign/content/channel performance to guide optimization and customer experience improvements• Partner closely with event/segment/regional marketing teams to drive integrated marketing strategy

• Manage paid media channels including SEM, display, social and programmatic Ads. Manage media agency to execute campaigns, optimize performance and generate demands• Analyze web analytics, customer engagement and advertising data to improve Marketing ROI, customer experience and conversions• Manage the virtual components of major Cisco events and webinars

• Accountable for driving Sales Qualified Leads thru various channels including websites, SEM, Media, Social and external vendors to achieve revenue goal.• Lead a campaign execution team and use Marketing Automation systems to execute marketing programs and campaigns.• Work closely with media agency, manage their performance, optimizing campaign performance and deliver the program goal• Work with cross function teams to launch global marketing programs to region

• Support local field marketing in campaign execution, virtual events and demand generation.• Extract and prepare marketing database to support targeting and segmentation of various marketing campaigns and events.• Manage marketing vendors on demand gen & data profiling projects• Use various Marketing Automation tools to execute campaigns

Provide technical support for Microsoft internal Sales and Marketing systemsTraining and enablement of Microsoft internal applications

Provide pre-sales support thru phone and email to Microsoft customersGenerate new sales leads from inbound inquiresCreate customer facing content to enable self-help service online

Master Of Business Administration - Mba, Business Administration And Management, General

Associate'S Degree, English Language And Literature, General