At I'll Be Mother, my role is to ensure that the company provides a clear direction in how we engage customers with the brand. I manage and oversee all I’ll Be Mother’s marketing and online presence. Ensuring company marketing and communication is executed on time and present on all popular social media platforms as well as mailshots. This includes designing and executing video, animation digital and print artwork in all forms of social communication. Responsibilities also include:- Creating and strategising on marketing plans. Managing resources to ensure execution of advertising projects.- Branding guidelines are maintained across the company.- Educating and managing the team on the new digital technologies in the hospitality sector to help streamline processes. - Oversee all technical aspects and technological resources for I'll Be Mother.- Maintaining and helped design new websites for the I’ll Be Mother brand. Work included back end CMS infrastructure, UI/UX, video and visual layout.- Presenting and communicating to the director and head of departments various analytical reports, enabling management to engage in vital online communications to help ensure company is connected to customers.

An opportunity to help crowdfund a £360,000 project for a new cycling track in Kent, the role was part marketing, web and graphic design. I worked directly with stakeholders to refine the marketing requirements to promote the campaign. Web build prototypes, video, mail shots were produced and social media communication helped increase brand awareness to ensure the crowdfunding was successful.

As a Lead Creative, I was responsible for the team who provided training to Apple customers on Apple software and technologies. Ensuring the team inspired and delighted customers, imparting knowledge clearly whilst providing incredible experiences. Responsibilities also include:- Deliver and facilitate learning and development solutions to senior management and mentoring teams- Responsible for driving quarterly goals of Apple’s services- Dynamically leading different teams within the store on demand- Managing customer care by engaging with customer feedback, identifying trends and ownership opportunities- Managing and overseeing staffing using Kronos for services department and maximising teams efficiency to meet company targets

Selected to help and represent Apple's retail expansion in China my role was go educate and inspire teams to deliver experiences that build customer loyalty. Focused on excellence and consistent execution of Apple strategies I was tasked to analyse employee performance, training, key metrics, including customer and employee net promoter score feedback, and to develop new strategies in the North China Apple Stores to achieve market goals.

When I joined I'll Be Mother as a freelancer in 2014 my brief was simple: to increase the brand awareness in the hospitality sector through different digital avenues.Throughout the next three years I worked with the director to create the look and feel of the brand; helping to communicate the company’s business focus around the brand promise of ‘Creating meaningful places that memorably bring us together’: a philosophy and value that has guided I'll Be Mother from its products and how it marketed themselves. a philosophy and set of values that guided everything.

At Think digitally, I worked on creating digital assets which included video and photography work for websites. Shooting still life images for different sites as well as covering portraiture and working with design to create prints. Liaising with the Graphics, UI/UX department, developers to execute projects for clients.

As a freelancer Multimedia Designer, I became fluent in mind mapping and mocking up design ideas for different digital solutions as well as for print. I learnt how to communicate/pitch ideas to the marketing team and to collaborate with the events, sales teams to complete the final product. I frequently met with director of the business and adjusted designs to fit their needs. Work also included branding consistency. I projected timescales of the projects as well as used industry leading software to execute designs, such as Illustrator, Photoshop and Indesign.

As a Creative in Apple, my responsibility was to teach and demonstrate Apple professional and consumer software, engaging and enriching staff and customers who are either professionals or beginners. Every engagement with staff and customers was an opportunity to understand the needs of the individual and to adjust my teaching style to suit. I also conducted presentations and workshops using Apple-approved training techniques and materials. Responsibilities included : - Shooting and editing video as well as photography for Apple Retail launch events and in house events.- Created workflows and solutions for business clients. - Orgainising Field Trips, Workshops and Business events for the store.- Designing training material to improve staff knowledge for personal and career development.

After finishing my degree, I was chosen to help and present as a workshop coordinator to undergraduates. I was responsible for teaching 3D, motion capture, graphic and web design. During this period I was mentoring students work to ensure they progressed in their education. Other responsibilities included producing workshop content, marking assignments and performing general administrative tasks.