Steven Tran Email & Phone Number

San Francisco, CA, US

Bellevue, WA, US

Worked on various design challenges based on client needs.

San Francisco, California, US

Denver, CO, US

• Built products for an international, money transfer corporation that has a global presence in +200 countries and supports +40 languages.
• Worked on 72 projects across 8 separate product flows in both responsive web & mobile app.
• Conducted end-to-end product design from requirements building, market+user research, ideation, sketching, mockup creation, prototyping & usability testing, research analysis, and presenting both research & final.
• Product flows include location mapping, on-boarding registration, loyalty program, system emails, tracking money status, send money flow, status changes post-confirmation (digital self-service), user dashboard, and.

• Create interactive experiences for Pharma, Biotech, and Healthcare clients.
• Shipped +32 digital products as UX design lead for top companies including Alexion, BMS, GSK, Genentech, and Roche
• Built responsive websites, interactive presentations, digital sales aids, tradeshow touchscreen experiences, and VR/AR experiences
• Collaborated closely with engineers, content writers, visual designers, producers, and account managers using agile methodology
• Supported business development team on pitches with research analysis, creative strategies, and interactive prototypes

• Creating a mobile-first communications platform to improve company culture:
• Designed iOS app to allow users to send work issues anonymously
• Collaborated with UX team to create user mental models, user flows, sketches, wireframes, prototypes, and final mock-ups

New York, NY, US

• I attended the General Assembly's Winter UX Design Immersive (UXDi) course in San Francisco. Within 10 weeks I learned and applied as much UX design methodology as possible to 4 specific projects, with a focus on.
• Developed paper prototype using POPapp, a mobile app that allowed owners to track their bike in the event it was stolen.
• Learned mobile app design, user research, design critique best practices, storyboard and user flow sketching, rapid prototyping.HomeownerhshipSF -- Redesigned our client's their website to become mobile responsive:
• Delivered a website redesign mockup, along with design artifacts (greyscale digital wireframes, personas, key user flow diagrams, etc.)
• Executed all design stages: research, synthesis, ideation, prototyping, testing, refinement, & client presentation

• Chosen to develop the marketing initiatives with the senior team to gain users, cultivate social media presence through appropriate channels and implement inbound marketing strategy to improve conversion of potential.
• Initiated user acquisition plan, iterating tactics based on user feedback and market reception.
• Built up the social media presence, inbound marketing, content development and business network.
• Transformed the brand from a technical start-up to a lifestyle brand by revamping the logo, choosing new colors, and creating new marketing materials.
• Redeveloped the website to carry the new brand identity, improve user experience and introduce software to measure visitor engagement in order to boost conversion rates.

• Brought on board as a subject matter expert to manage product development of a mobile game app being adapted for the U.S. market by a 10-year-old Japanese firm in expansion mode. Conducted market research and user.
• Increased productivity 50% while reducing errors 55% by streamlining processes and improving communication / collaboration via shared network.
• Conducted in-depth market research within the U.S. gaming community to identify key product strengths and weaknesses; developed mobile marketing strategies to maximize exposure on a limited budget.
• Implemented Public Relations tactics including researching a unique product name and refining it.
• Performed key market analysis to identify opportunities and competitive threats in the marketplace based on extensive data; created a concise yet powerful presentation for the Board of Directors.
• Developed alternate marketing strategies and business model to penetrate the U.S. gaming market.

Ho Chi Minh City, VN

• Hired to transform and rejuvenate a stagnant, change-resistant corporate culture, increase employee engagement, improve employee morale / retention, and increase usage of the corporate intranet. With a 19+ year.
• Achieved resounding success in improving employee usage of the newly redesigned and launched employee intranet, propelling usage from 5% to 25%.
• Exceeded expectations by completing new intranet project in 4 months vs. the expected 8 months.
• Conducted market research to determine employee expectations, desires and concerns.
• Implemented social media initiatives to expand employee capabilities while improving connections.
• Created and implemented a one-year internal marketing and special event strategy that increased retention 20% among younger employees, improved employee engagement, and built new connections.

• Recruited to provide strategic marketing vision for a company facing increased competition from China, the U.S. and Europe in their domestic market. Conducted key market analysis of customers segmented by age to.
• Generated 15% increase in sales within 3 months by introducing new brands that tapped into underserved, domestic upscale markets.
• Achieved 140% of revenue goal while reducing marketing costs 50% below budget.
• Devised marketing strategies and performed key market research for proposed introduction of a premier French swimwear line in Vietnam; performed intensive analysis of competitors’ stores and websites.
• Identified a key area of opportunity for the company to remain competitive by introducing new brand names, building brand strategy and raising the brand profile through traditional, online and social media marketing.

• Recruited from the U.S. to build the marketing department from the ground up, collaborating closely with the university recruiter to grow market share and advertise to prospective students. Performed extensive market.
• Diplomatically introduced best practices in student enrollment to well-entrenched recruiting staff, revamping tactics based on case studies, analysis of global peers and market research.
• Rebranded the university from a technical / trade school to a competitive academic university including redesigning the logo, school colors, and all marketing materials.
• Revamped the website to create an innovative new brand identity and introduce new marketing strategies.

• Built and operated an entertainment start-up with pioneering special events and video streaming for the gaming community.
• Organized, marketed, and managed online events with hired staff.
• Developed online web presence + organized game community.

• Learned leadership skills in order to better organize an organization.
• Participated in the Passport to Leadership program to gain important skills for leading organizations.
• Worked with Advisers to optimize organizational efficiency and figure out how to create lasting organizations with a strong legacy component to function without the founding members.

B.S; B.A, Management Science; History

User Experience Design Immersion, User Experience Design Immersion

Project Management