Serve and support regional and national nonprofit organizations in both project and short and long-term capacities to support membership growth and revenue development by way of direct response and email marketing, acquisition, assessment and testing; digital and web-based communications including UX, SEO, SEM, retargeting and cart abandonment; copy writing, editing and offer testing; public affairs, brand communications and media relations; and team optimization, restructuring, resourcing and training. Some past and current clients include: The Prelaw Society, American Society of Interior Designers, Allyiz, the Senior Executives Association, Federal Executive Institute Alumni Association, Network 20/20, Cruise Lines International Association, Society of Fire Protection Engineers, Impelsys, DECA, Cosmetic Executive Women, College Autism Network, National Association of College and University Food Services, Internet Society, and the Internet Society Foundation.

 Served as chief marketing, communications, content, recruitment, partnerships, and product lead of a national honors organization with $5M in annual revenue. Acted as marketing communications lead for secondary organization, The Society of Torch & Laurel. Steered all direct response marketing to more than 900,000 prospects, including $1.3M direct mail and email campaign that exceeded 25 million emails per year and was responsible for 88% of direct revenue and 5% of indirect revenue. Directed all brand communications and external relations including: 300 Facebook accounts; Instagram growth and engagement; website, blog, texting, email and multimedia marketing; and partnership growth and execution.Key Highlights Achieved first year of profit in four years with $900K; Spearheaded the development and implementation of a new membership category (upsell) resulting in 20% acquisition and $1.1M gross revenue: and improved year-over-year fall membership by 30%. Led review and overhaul of cart abandonment campaign valued at over $1M in lost revenue; reduced abandonment by 15%. Increased profit margins by 30% with review, overhaul, and relaunch of new member online store. Streamlined business processes and membership acquisition cost, saving $250,000 within first year and $300,000 in year two. Built SEO, SEM, retargeting, thought leadership and earned media campaign over 9 months resulting in increased ranking and exposure to drive brand value, product credibility, awareness, and dampen negative public reviews.

 Functioned as chief marketing, communications, and creative lead of a $6.5M organization, including oversight of the association’s award-winning magazine; restructured team to optimize resources, funding and skillsets. Managed individual membership program valued at $1.5M in revenue, including acquisition, retention, and experience while providing supervision and mentorship to a team of professionals. Oversaw creative assets and brand communications for all products and programs, including annual conference representing 37% of organizational revenue.Key Highlights Won industry Tabbie and MarCom awards by leading audit and relaunch of association’s magazine. Implemented new brand refresh for LAMP Asia conference; logo won MarCom award. Deployed a new digital platform that increased return visitors by 40%, time spent per session and user base by 18%.

  Served as marketing and communications lead and department head of a $3M global membership organization. Oversaw the acquisition of paid, earned, and social media to align with core objectives; spearheaded new partnership with SmartBrief to deliver ongoing and interactive member value. Led event recruitment for four main conferences accounting for 60% of organizational revenue; managed brand communications, web-based promotions, onsite materials and signage, media relations, awards program, scripting and VIP management.Key Highlights Led the development and deployment of a global brand refresh, including new tagline, value proposition, and logo. Directed global event recruitment communications and marketing to meet $3M revenue target; negotiated $75,000 worth of free trade media.

Consumer Rights Coalition {501(c)(6) association} Rendered expert oversight of the D.C. office; managed all external communications, such as op-eds, legislative letters, and digital advertising to advance business position; formulated a measurable and robust social media strategy to support B2C grassroots advocacy initiatives and engagement while activating, educating and showcasing consumer base.Kiel LLC  Managed all public relations encompassing paid, earned, and social media, as well as negotiated and organized community and revenue-generating events and promotions while acting as official spokesperson.Washington Teachers’ Union {501(c)(5) organization} Exemplified strong leadership skills in managing all media relations, such as paid, earned, print, and broadcast, along with all public affairs and legislative efforts; restructured the union’s internal and external communications, including executive and stakeholder products and outreach materials.

 Developed and co-led new member recruitment and renewal strategy; drafted and placed print and online media ads to support messaging and acquisition; wrote, edited and distributed daily eNewsletter, weekly report, and member press releases; crafted and modified executive-level messaging and sales presentations; assessed member communications; and redesigned new member portal.Key Highlights Pioneered design and development of new multimedia membership recruitment kit. Led successful launch of eMarketing recruitment campaign and deployment of a $75,000 promotional strategy for new member website. Negotiated and executed $150K media-monitoring and eNewsletter service to secure member value and brand loyalty across high-value affiliate groups. Planned and implemented $350,000 marketing communications strategy to meet B2B member recruitment and engagement targets.

Director – Communications & Marketing  Developed and managed key messages to support member retention and renewals for the Transportation Security Clearinghouse. Leveraged in-depth skills in identifying, summarizing, and communicating public policy issues through various multimedia channels, including executive summaries, quarterly reports, biweekly newsletters, and call recaps; measured, tracked, and reported on digital communication engagement metrics; and copyedited and approved member content daily.Key Highlights Drove strategic efforts in establishing external communications strategy comprised of integrated content marketing and new media, including the launch of the new AAAE Security Daily SmartBrief. Improved member products, revitalized branding, and enhanced awareness through expert oversight of the Global Flight, Synergy in Aviation Campaign. Increased non-dues revenue by negotiating and building a partnership with external ePublisher. Led and anchored successful relaunch of Aviation News Today weekly video update.

 Developed, managed, and supported market-entry and expansion strategies for a portfolio of 50+ company clients focused on expanding their business to and in the U.S.  Proposed, led, and secured funding for various external marketing communications programs, such as international trade events and buyer visits to support client portfolio. Engaged in product research, buyer negotiations, product feedback, and other revenue-generating activities in support of corporate KPIs.Key Highlights Created and negotiated the largest public relations and brand marketing campaign in the mid-Atlantic that produced measurable results for 20 Australian companies; led buyer visit to G’day LA festival. Crafted and deployed value-added messaging to drive proactive engagement of, and product feedback from, U.S. executive buyers. Oversaw a new portfolio that led to the successful promotion, recruitment, and retention of clients. Steered efforts to improve brand awareness through paid and earned media, strategic partnerships, and industry trade promotions.