Steve Marlette Email & Phone Number

CALERES Naturalizer and Dr, Scholl's Divisons, Strategic development of sales promotions, special event marketing, social media, direct mail postcards/catalogs, advertising strategies and customer loyalty programs. Recommend vendor sources and negotiate costs for all print production and media procurement.

Manage in-house design team and direct the talents of outside creative and production services such as freelance artists, photographers, models, copywriters, printers, advertising agencies, media buyers and market research.Conceptualize and direct the design of brand and social media websites.Develop vendor sources and negotiate costs for all print.

New York City, New York, US

Directed and managed the design and production of in-store point-of purchase signage, presentation guidelines, product placement guidelines and in-store merchandise fixtures for footwear, apparel and accessories. Managed in-house design team and directed the talents of outside creative and production services such as freelance artists, photographers.

Developed and promoted brand identity for sportswear and dress apparel through image catalogues, direct mail and nationwide “grassroots marketing campaigns. Managed, developed and trained four field presentation supervisors to train over 400 store managers to execute merchandise presentation promotions and guidelines. Launched store grand opening.

St Louis, Missouri, US

Responsible for implementing brand visual guidelines for floor sets, windows, mannequin styling, key product placement and arrangement. Created and implemented plans to refresh merchandise.