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With over 15 years of experience in digital marketing, e-commerce, and growth, I have led and executed successful strategies that drove revenue, customer acquisition, retention, and engagement for diverse organizations. I am currently the Head of Digital Growth & E-Commerce at Partake Brewing, where I am responsible for driving profitable, sustainable growth through customer acquisition, performance marketing, retention, and integrated campaigns.I have a proven track record of delivering results and insights through data-driven and customer-centric approaches. I have developed and managed the digital experience, including landing pages, blog content, influencer strategy, and more. I have also owned paid digital media, promotional strategies, external agency management, analytics and KPIs, budgeting, and thought leadership. I have a B.B.A. in Marketing from Arizona State University and multiple certifications in Google Tag Manager, Google Analytics, and Advanced Google Analytics. I am passionate about creating and optimizing digital journeys that delight customers and drive growth.
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Director, Digital MarketingSpinrite Dec 2023 - PresentListowel, On, Ca -
Head Of Digital Growth & E-CommercePartake Brewing Jan 2022 - Dec 2023Calgary, Alberta, CaResponsible for driving profitable, sustainable growth through customer acquisition, performance marketing, retention, and integrated campaignsDeveloped strategies that directly resulted in an 118% lift in year-over-year sales with a 87% increase in new customer salesOwn the digital experience, including identifying opportunities to increase lead generation on our owned channels through landing pages, blog content, influencer strategy, and moreAccountable for all paid digital media, promotional strategies (offers, pricing, merchandising, new innovation), external agency management, analytics and defining KPIs, budgeting, and thought leadership amongst others -
Director, Digital Marketing & EcommerceMerrithew™ Nov 2019 - Jan 2022Toronto, On, CaGrew ecommerce business by over 450% in a five-year span to over $6.5 million in annual revenueLed the organization’s digital strategy and serve as knowledge expert in areas of user experience (UX), customer journey mapping, marketing automation, digital transformation, user acceptance testing, analytics/reporting, channel marketing, and paid digital mediaRebuilt the paid digital media strategy leading to a 438% increase in return on ad spend (ROAS)Developed strategic and execution plans for online marketing and merchandising initiatives to drive revenue, customer acquisition, retention, and growthManaged high-performing cross-functional teams of direct and indirect reports to advance the organization’s digital transformationSet the organization’s long-term digital marketing roadmap to increase customer lifetime value while improving the customer experience -
Senior Manager, Digital Marketing & EcommerceMerrithew™ Jun 2014 - Nov 2019Toronto, On, CaResponsible for the development and execution of all online marketing and merchandising initiatives that drive revenue and profitability, customer acquisition, strengthen retention rates and grow customer lifetime value, all while improving customer experience.
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Marketing LeadFitzii Nov 2012 - Jun 2014Toronto, On, CaLed all business development, content engagement and contact database building campaignsImplemented digital acquisition strategy that led to a 267% increase in trial conversionsResponsible for web, SEO, SEM, display, video, social media and email marketing utilizing Infusionsoft CRM, Mailchimp, Moz along with other toolsDeveloped content and social media strategy that increased engagement and in turn filled the sales pipelineImplemented Infusionsoft CRM and marketing automation platform, and WordPress content management systems -
Senior Manager, Marketing CommunicationsSigma Systems Dec 2011 - Nov 2012Toronto, Ontario, CaResponsible for the strategic planning and execution of all campaigns, content, messaging and visual elements of Sigma’s marketing communications program plan.Planned and managed sales lead generation activities, including content development (written, video, multi-media), web marketing, digital marketing, and promotional campaign development for direct sales and partnered sales initiativesCreated and managed product, partnership and sales materials, including datasheets, presentations, videos and sales kitsDefined and managed all integrated product outreach campaigns and advertisingOversaw corporate website and web marketing, including SEO/SEM enablement and social media integration -
Regional Director, Marketing & CommunicationsToyota Canada Jan 2009 - Dec 2011Toronto, Ontario, CaDirected successful Scion Canada brand launch for the Prairie region utilizing digital, out-of-home, print, email, direct mail, radio, and event marketingEnsured marketing efforts across all dealerships fit within Toyota national brand identity standardsLaunched after-sales strategy that grew parts and service monthly revenue by 91% through digital, point-of-sale, direct mail, radio, and eventsResponsible for all dealer strategic marketing, media, and communications initiativesDefined communication strategies, media launches and public relations that included press releases, web, ride and drives, internal communications, and event marketingDeveloped web strategy that led to a 82% increase in pageviews, and 46% increase in time on siteResponsible for analytics and reporting, segmenting for web success with Omniture Site Catalyst -
Marketing ManagerExcel Homes Oct 2008 - Jan 2010Calgary, Alberta, CaCreated effective regional marketing strategies using traditional offline, and emerging digital media tacticsIncreased web traffic by 160% in comparison to previous year in a down market resulting in the largest number of monthly visitors in corporate historyResponsible for annual marketing budget of over $4 millionManaged diverse team of marketers, designers, and developers as well as external resourcesImproved sales materials to promote customer retention, and increased ROI -
Brand Marketing SpecialistAlberta Beef Producers Sep 2007 - Oct 2008Calgary, Ab, CaCreated new advertisements that took advantage of market segmenting to appeal to target marketsLaunched highly successful marketing campaign that won 3 national marketing awardsActed as liaison to external creative and marketing firms on large scale projects to ensure quality, timeliness, and budget requirements were metCoordinated a full scale change in marketing ideology, the first since 2000Defined market segments in conjunction with new marketing plan and advertised accordingly
Steve Carr Skills
Steve Carr Education Details
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Arizona State UniversityMarketing -
Gaski Training And DevelopmentLeadership For Managers
Frequently Asked Questions about Steve Carr
What company does Steve Carr work for?
Steve Carr works for Spinrite
What is Steve Carr's role at the current company?
Steve Carr's current role is Digital Marketing, Growth & E-Commerce Leader.
What is Steve Carr's email address?
Steve Carr's email address is st****@****ail.com
What is Steve Carr's direct phone number?
Steve Carr's direct phone number is +141648*****
What schools did Steve Carr attend?
Steve Carr attended Arizona State University, Gaski Training And Development.
What skills is Steve Carr known for?
Steve Carr has skills like Marketing Communications, Marketing Strategy, Brand Development, Email Marketing, Online Marketing, Social Media Marketing, Interactive Marketing, Social Media, Web Analytics, Automotive, Marketing Management, Strategic Partnership Management.
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