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Reviewing my career accomplishments, educational training has been prominent in all my successes. Since my early years, I have enjoyed educating clients by teaching tennis. These same skills which I apply on the tennis court bring my clients sequential development in reaching their stated goals and satisfaction in achieving educational training success. From the beginning of my professional career, I have had progressive recognition and promotions all due to my enthusiasm for educating, from Sales Consultant | Physician Trainer, Educational Training Manager, Contract Manager, Product Marketing Manager (including B2B SaaS), Marketing Communications Management, Program Manager, Project Manager, Key Account Manager, Dental Service Organization | Group Purchase Organization Manager, Director of Strategic Accounts & Director of Key Opinion Leaders. All roles tied to education. Through the years I have been told by internal and external collaborators that what truly distinguishes me is my customer focused passion, ability to communicate through education, deep industry knowledge and my ability to connect with C-Suite management, faculty, physicians, office workers and my colleagues. I have successfully created and conducted strategies & contracts, to deliver educational training to DSO’s, GPO’s and universities, while devising & implementing effective marketing strategies and multi-channel marketing communications for education to doctors and patients. Furthermore, I completed my Healthcare MBA enriched by my collaboration with a wide array of C-Suite Healthcare managers seeing priorities through their perspective to apply in my everyday professional roles. This experience, coupled with my extensive network and collaborative experience with KOL’s, medical doctors and medical device organizations, including a notable 20-year tenure with 3M, has equipped me with unique comprehensive skills and medical industry insights. Throughout my career, I have consistently driven ROI growth by eliciting customer derived multi-source feedback, data analysis, and strategic initiatives for client-focused solutions. My dedication to excellence, application of skills and drive to deliver results has allowed me to seamlessly transition into various key roles and provide immediate contributions. Competencies: Education Management | KOL Management | Education Training Strategy & Implementation | Events Planning | Program Strategy | Cross-Functional Collaboration | Market Research & Analysis | User Experience | Product Management | Marketing Communications | Marketing Metrics
Smc Consulting
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Medical Practice Consultant And TrainerSmc Consulting May 2021 - PresentFee and Pro-Bono Consultant• Designing and implementing sales, marketing and workflow doctor office/lab improvements. Assess doctor customer needs analysis, competitive analysis, research solutions, create strategy plan, educate staff /patients on advantages leading to increased office efficiency and patient case acceptance. Profit and pro bono consulting
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Director Of Kols - Educational Training And MarketingOrthofx Jun 2023 - Dec 2023Fremont, California, Us• Direct and collaborate with Marketing, Education and Sales teams in brand plan and marketing activities in support of the Key Opinion Leaders in clinical education for the dental community on the technological product advances for dentists, the staff, and patients. Develop and lead strategic brand & marketing initiatives, market communications plans & social media activity for clinical education. Implement strong education marketing by eliciting customer education needs in dentist feedback, internal data analysis and market information to maximize brand market recognition, clinical education & increased course attendance• Foster KOL relationships and contracts. Created the KOL & Clinical Education Meeting platform of study clubs, meetings, live and recorded courses. Orchestrate calendar events for marketing & education, advertisement, logistics and coordinate with teammates. Guide KOL’s marketing messaging and course development communication from dental audience feedback, market intelligence, sales input, and KOL course promotion revenue. Led KOL presentations with brand positioning, content, and promotions. Metrics resulted in 33 offices purchased | onboarded in Q3• Performed research & analysis, project management system collaboration with Mail Chimp, Salesforce and Hubspot for email blasts and registration for marketing | sales solutions. Create and direct education marketing, marketing collateral & content for social media. Metrics of KPI unique visitors average of 82% -
West Region ManagerThermo Fisher Scientific Mar 2022 - Nov 2022Waltham, Ma, Us(division eliminated)• Created strategy, developed, and implemented educational training programs & material, coaching, and developing the west region field sales teams & new hires in an educational continuum, reinforcing key concepts. Trained representatives on consultative sales, needs analysis, clinical, technical & product training development to provide customer onboarding, integration, and refresher training solutions to meet organizational sales goals, working in collaboration to drive sales growth. Oversaw sustained coaching sessions, field ride-along, virtual training and guided pricing to exceed profitability-resulting in product profit margin average of 43% • Designed and developed training programs and learning modalities through collaboration with Sales, Marketing, Education, Regulatory and Brand teams. Exceeded organization business goals measured through project objectives and deliverables, on time and below budget. Establishing educational training program with 97% average attendance and 127% sales growth, achieving $10.2M revenue in 2022 -
Senior Business Development, Contract ManagerCurative Dec 2020 - May 2021Austin, Texas, Us(division eliminated-COVID)• Performed market data analysis to create and implement strategic sales plan for PCR COVID-19 test kits sales for distribution to healthcare providers and businesses, resolve logistic challenges for time sensitive delivery and provided onboard and integration training to internal | external teams on protocol. Top sales growth of 225% -
Western Key Account Mgr.Henry Schein Dec 2019 - Oct 2020Melville, Ny, Us(position eliminated-COVID)• Lead program manager designing, implementing educational training including KOL management, continuous mentoring, coaching and educational improvement for doctor and DSO onboarding. Implement and utilize resource measurements to track customer experience and case growth in CRM research, surveys and sales growth • Oversaw research & field sales feedback to create and apply strategic training collaboration for the CAD/CAM laboratory prosthetic delivery system for clinical training and protocol educational training for 116% sales growth• Managed personnel issues: hiring, training, professional development, and performance reviews -
Director Strategic AccountsClearcorrect Dec 2017 - May 2019Round Rock, Texas, Us(position eliminated in Merger & Acquisition)• Program manager designing and implementing sales strategy while creating educational training programs for printers, clear aligner, IOS & implants for faculty, doctor & staff success. Created classroom, virtual and hands-on onboarding, integration, and refresher training education while collaborating with Sales, KOL’s, R&D, Product and Marketing for sales growth of $2.4M respectively• Generated customer business marketing plan for printers, clear aligner, implants, and digital scanner growth. Implemented customer solution-based marketing, distribution, and training programs for faculty, GPO’s, doctors, staff, and representatives, established process improvement through implementation of training protocol. Initiated educational training program resulting in 94% attendance average and sales growth of $1.3M• Managed personnel issues: hiring, training, professional development, and performance reviews -
Product Marketing Manager- ConsultantZest Anchors, Llc Mar 2016 - Oct 2017• Project manager tasked to design and implement doctor focus group to elicit VOC insight, collect field feedback and conduct market research & analysis for product improvement, marketing, dentist and representative training. Project presented to executive board and process incorporated as company guideline• Established and implemented the strategic sales marketing plan to mentor and train the sales force on product and competitive advantages, driving record sales growth of 185%
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Sr. Product Marketing Manager & Kol Manager3M Jul 2009 - Feb 2016St Paul, Mn, Us(Marketing moved to MN HQ)• Led, mentored, developed, and implemented Educational Training Strategy, KOL management, Product and Marketing management. Produced, developed, and implemented orthodontic office training in collaboration with Sales & Marketing • Program manager, creator & implementer of the “Incognito Doctor and Staff Training” and “Advanced Training” presentations. Created & led KOL and training protocol, becoming corporate guidelines -record growth of $1.6M• Project manager, creator and implementer of training, marketing & promotion for 3M record setting sales of $1.6 and $2.9 million. Greatest trade show (AAO) and Q4 promo in 3M Healthcare history• Performed product market research on customer insights to create sales and product training strategy, development, implementation, and materials for the “Incognito Digital Training Plan,” sales growth of $1.4M • Designed and developed the sales training roadmap with sales onboard and integration training strategy, marketing tools and marketing media for “US Collaborative Training Workshop” -APC product growth of $3.33M -
Sr. Territory Manager And Trainer3M 1993 - 2005St Paul, Mn, Us• Achieved “Rep of The Year” 3 out of 8 years and every year leading Presidents Club in top 1 % via consultative education and marketing for demographic market demands addressed with 3M products advantages to differentiate doctor offices to drive sustained top company sales• Conducted business development via territory and university education by building relationships and product training, contract negotiation to agreements, resulting in company leading flagship product medical sales of $3M annual median average, perennial US leader in revenue growthPromoted to Field Training Manager - created and implemented product and processes protocol for field sales reps
Steven Coons Skills
Steven Coons Education Details
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University Of California, Irvine - The Paul Merage School Of BusinessHealthcare And Marketing -
San Diego State UniversityBiology And Psychology
Frequently Asked Questions about Steven Coons
What company does Steven Coons work for?
Steven Coons works for Smc Consulting
What is Steven Coons's role at the current company?
Steven Coons's current role is Training and Education Management.
What is Steven Coons's email address?
Steven Coons's email address is st****@****ive.com
What is Steven Coons's direct phone number?
Steven Coons's direct phone number is +181834*****
What schools did Steven Coons attend?
Steven Coons attended University Of California, Irvine - The Paul Merage School Of Business, San Diego State University.
What skills is Steven Coons known for?
Steven Coons has skills like Medical Devices, Sales Operations, Product Marketing, Cross Functional Team Leadership, Marketing, Marketing Management, Product Launch, Marketing Strategy, Strategic Planning, Management, Competitive Analysis, Product Development.
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