Steven Melchor A.K.A. Melch Email and Phone Number

Developed marketing campaigns to build name/brand recognition. Strategically targeted specific markets to maximize return on investment. Managed Vendor relationships to strengthen and improve processes. Maintained Website for content as single source for client information. Performed client consultations for Seller and Buyer sales in Residential and Commercial Real Estate. Complete client agreements, negotiate contracts and submitte orders for processing. Created and presented polished presentations for maintaining and growing client relationships and base. Built customer base to close over $10M in sales in a year.

Provide direction for developing and executing overall marketing strategies and plans to maximize AT&T product and brand for SONET product portfolio worth over $1.25B. Managed Vendor relationships with product development, approval for use, and positioning with Sales. Led efforts to solidify and define Product portfolio to maximize resources and capital spending. Led, managed and launched effort to add new features to SONET product portfolio worth over $17M in incremental revenue, on time and under budget. Drove effort to obtain system access for Sales to better manage account inventory detail. Led Contract/Regulatory/Legal counsel/production for discounted contracts for SONET worth over $32M in total contract value for over 40 customers. Actively led and participated on Process Improvement & Development teams to streamline and reduce customer contracting to revenue cycle times. Developed training for new product introduction. Manage/led teams of between 10-30 individuals.

Provide direction for developing and executing overall marketing strategies and plans to maximize SBC product and brand for Frame Relay and ATM product portfolio. Drove towards a $577M revenue objective with an aggregated year over year growth rate of 12% 2002 to 2004. Successfully expanded product portfolio into 23 new markets on time, within budget. Responsible for the leadership, direction, development and motivation of the sales team on the product. Focused on providing product, pricing, and the infrastructure that the business units require for a 95% customer acquisition and retention objective. Fostered teamwork of all individuals and groups that interact with or influence the product as well as profit and loss, marketing, customer service and finance targets. Successfully launch packaged concept for Frame Relay, CPE, and Service obtaining a 100% improvement over previous package campaigns towards a $10M objective. Used technical/functional knowledge to ensure all necessary infrastructure support systems are functioning properly and sales/support-resource tools/systems are up to date for the product. Liaison between legal, regulatory, finance, and operational organizations for business sales channels. Conduct competitive analysis as well as provide market analysis, size, and forecast to channels and market managers. Provided Life Cycle Management on product promotions, development, and new product strategies that align with SBC’s Data strategy. Managed and led teams of between 10-20 individuals.

Responsible for developing accelerated growth strategy to maximize SBC product and brand for Videoconferencing CPE product portfolio. Managed the relationship with the vendor and the contracts with the vendor. Managed and led teams of between 10-20 individuals. Focused on providing consolidation, definition, and the infrastructure improvement the business units required. Negotiated three new vendor contracts worth $15M in new revenue for Videoconferencing. Manage all individuals and groups that interact with or influence the product as well as assigned revenue objective, cost, and profitability targets. Ensure and assess all necessary infrastructure support systems are functioning properly and sales/support tools/systems are in place for the product. Oversee all legal, regulatory, and vendor contract issues. Conduct competitive analysis as well as provide market analysis, size and potential to channels and market managers. Manage vendor relationships, discount structures, and revenue commitments. Exceeded $36M objective for 2001 by $14M, 38% growth, through improved sales processes, new product strategies that align with SBC's Data strategy. Responsible for total Life Cycle Management of Product Portfolio. Find new opportunities and revenue avenues to market and sell the product through business units and network solutions.

Responsible for developing accelerated growth strategy to maximize SBC product and brand for Videoconferencing CPE product portfolio. Managed the relationship with the vendor and the contracts with the vendor. Managed and led teams of between 10-20 individuals. Focused on providing consolidation, definition, and the infrastructure improvement the business units required. Negotiated three new vendor contracts worth $15M in new revenue for Videoconferencing. Manage all individuals and groups that interact with or influence the product as well as assigned revenue objective, cost, and profitability targets. Ensure and assess all necessary infrastructure support systems are functioning properly and sales/support tools/systems are in place for the product. Oversee all legal, regulatory, and vendor contract issues. Conduct competitive analysis as well as provide market analysis, size and potential to channels and market managers. Manage vendor relationships, discount structures, and revenue commitments. Exceeded $36M objective for 2001 by $14M, 38% growth, through improved sales processes, new product strategies that align with SBC’s Data strategy. Responsible for total Life Cycle Management of Product Portfolio. Find new opportunities and revenue avenues to market and sell the product through business units and network solutions.

Supported over 30 Account and Territory Managers with technical assistance and Service Order Provisioning on Voice, Video, Data and Network solution.