Senior Marketing Specialist
Jacksonville, Florida Area
As the Senior Marketing Specialist at MVMG, it was my responsibility to handle all aspects of my clientele's marketing strategy. More often than not, this includes full development of websites, whether creating them from scratch or adding to an old one, development and implementation of a content marketing strategy, social media management, and creating promotional items like business cards, flyers, brochure and magazine ads.While the above can be take up quite a bit of my day-to-day, my responsibilities have a much large larger range. This range includes, but is not limited to:Research, Strategizing & Planning - Researching company data to create company profiles - Researching competitor data for planning purposes - Keyword research for Search Engine Optimization - Developing high-level campaign strategiesSocial Media - Page branding & development - Page management & posting - Fan engagement - Developing key social partnershipsGraphic Design - Graphics for advertising pieces in magazine, newspapers, and other forms of print - Designing business cards, brochures, flyers, and other promotional items - Curating images & photography for branding and website implementation - Creating infographicsWeb Development - Designing wireframes to fit client's style and vision - Developing a website using the above wireframes - Implementing custom designs and features, like eCommerce, galleries, event calendars, etc. - Maintenance of core website functions and hostingProject Management - Explaining our strategy in laymen's terms to our clients - Keeping our clients up to date as to any developments and changes to our strategy - Keeping our clients' visions within the scope of budget and realistic implementation costs - Using a CRM and/or project management system to easily keep track of developing news, messages, tasks and deadlines.
