Guide the brand, idea development, and execute campaigns that elevate the brand to existing clients, potential clients, external business partners, and internal audiences. Brings thought leadership and create a stellar experience for our clients and partners, ensuring that each touchpoint of the client journey outside of internal operations systems is not only effective but engaging as well. Leads the alignment of the overall vision and execution of experiences across our product lines, influencing and working collaboratively with the various product line leads and key partners across the organization.

Initiate, develop and implement various creative and strategic print/digital marketing initiatives for events, sponsorships, products, campaigns and sales support across multiple divisions.

Manage the development of graphic, web and video content for use on social and web platforms. Key Roles & Responsibilities: • Design/Brand Lead - Create design, web and video content for promotion, marketing, sales and social media.• Design of featured graphic content on post game reports and infographics for over 40 Nashville Predators games.

Lead designer and project lead for various marketing initiatives, product releases, campaigns and sales support.Select Accomplishments: • Reduced development costs by 66% as project lead for large publication by managing, facilitating and streaming the client submission, proofing and approval processes.• Marketing lead for Sani Professional initiatives including branding, marketing, advertising, photography, promotion, live events, trade shows, campaigns and product releases which have led to expanded product reach into companies such as Starbucks and Chick-fil-A.• Managed the development, design and distribution of an online newsletter using a custom Wordpress platform that has attracted over 3,800 page views to date.• Project lead for a new startup company for which I created the branding, design, business model and website.Additional Roles & Responsibilities:• Management of over a dozen Wordpress sites which includes design, coding, and analytics.• Trade show presentations including the design of large format booths, promotion, photography, management of booth vendors and onsite support.• Creation and maintenance of creative briefs, file management processes and internal workflow processes.• Initiated employee training sessions that taught technology/software programs and workflow improvements while increasing industry acumen.

Helped organizations communicate their story, claim their identity, cast their vision and build strategies through a facilitated consulting process.Key Roles & Responsibilities:• Successfully developed and facilitated a series of focus groups which provided valuable data that empowered the client not only to build their annual strategy, but change the way they approach their organization.• Created and facilitated a long-term program to help an organization overcome obstacles, discover their creative design and define their true identity which enabled them to better fulfill their vision.

Co-created a company focused on empowering startups and existing business to discover their missing connections through discovering their cause, concept, and culture.Key Roles & Responsibilities: • Web Lead - Design, development, maintenance of our Wordpress site.• Product Lead - Creation of multiple products from concept, development, design, marketing and distribution.• Marketing/Design Lead - Created all print, web and video for marketing, sales and social media.• Sales Support - Setup/management of CRM, social media, billing and product distribution systems.• Co-Author/Editor - Assisted in the development, marketing and promotion of a book that challenged business owners to discover their true beliefs.

Spearhead all creation of artwork for the complete range of products we offer from business cards to brochures and banners to promotional items while ensuring pre-production efficiency to meet deadlines in a fast paced environment. Key Accomplishments: • Developed organizational system for management of up to 30 simultaneous projects while ensuring the highest level of creativity. • Streamlined system to coordinate and implement all pre-press communications with clients ensuring positive customer experience. • Working closely with production departments to create a streamlined art to print process that will save the company time and materials.

Ethos specializes in quality branding/identity services as well as various print design projects, web design, video editing, and other design services.

Responsibilities included assisting in monthly floor sets, producing the company’s monthly Action Plan, creating supplemental in-store directives as needed, and maintaining updates to current in-store visual communication materials. Worked closely with our Marketing and Merchandising teams to ensure timely and thorough in-store directives across our over 700 stores. Key Accomplishments: • Created/implemented workflow systems to streamline efficiency and allow easier transitions between designers. • Revamped the photo studio for better lighting and overall quality of the photography.

Responsible for creating the layout for GE/RCA branded phone instruction books in various formats and languages while maintaining visual consistency and standards throughout. Key Accomplishments: • Developed asset management system utilizing existing software that yielded a substantial decrease in pre-production time. • Created a template system that streamlined the layout process. • Met and exceeded all deadlines.

Created diverse visual programs ranging from brand identities to brochures and promotional videos to complete promotional campaigns. Key Accomplishments: • Quickly become proficient with various video production techniques and software tools enabling an expansion in production capabilities. • Coordinated communications with the clients to ensure a streamlined customer experience. • Propelled efficiencies of projects by acting as the production manager, artist, traffic manager, and pre-production department.