I am a fractional B2B Revenue Operations and Growth consultant. Two areas of strength:1. Help B2B SaaS grow through better operations and sales enablement2. Help B2B Agency owner/operators increase sales without hiring salespeople Some of my results:• Designed a sales process that resulted in 33% meeting rates, $3M ARR Software Dev Shop• Produced better customer stories for a $20M ARR Salesforce partner• Reorganized team and process to reduce total cost per meeting from $3600 to $700, $2M B2B SaaS• Authored the course "Marketo for Managers" with over 2,800 students• Streamlined and overhauled legacy Marketo systems for multiple B2B Scale ups from $50M-$1B ARR• Coached multiple marketing operations managers to better maintain their company operations • Saved $100k in six months for $100M ARR B2B SaaS

Directly responsible for marketing and demand generation, indirectly responsible for sales and product market fit. Managed team of eight including marketing and SDRs. Established company’s first KPI dashboard. Restructured team to increase efficiencies. • Reduced sales and marketing costs by 30% through restructuring, offshore hiring.• Increased booked meetings by 20% with an algorithm-focused LinkedIn strategy.• Increased newsletter CTR from 3% to 18% through prospect-centered design.• Doubled monthly MQLs by implementing intent-based campaigns.

Led development and execution of multiple venture concepts in RevOps, Sales Enablement, and conversion rate optimization. • Recruited talent in Colombia, Argentina, Philippines, and Ukraine• Case studies and Customer success story operations (prototype, customer development)• Improve sales marketing alignment (product management and development)• Increase event sales (filed patent, developed MVP, customer development)• Hire offshore talent (raised funding, developed MVP, customer development)

Responsible for expanding team offshore while maintaining client satisfaction. Scouted multiple locations and selected primary location for office. Defined company culture to encourage employees to use office instead of working remotely.• Grew team to eleven professionals in marketing, product, and design.• Lowered average offshore salary 72% by implementing hiring best practices.• Reduced staff turnover through transparent compensation plan and zero-manager approach.

Responsible for growing revenue and new lines of business.• Increased services revenue 32% through referrals and industry recognition.• Increased gross margin 78% through higher perceived value of staff.• Developed and tested eight new products and services in 18 months.• Added $2M in pipeline for client using innovative product.• Secured three speaking engagements at industry conferences.

Established new consultancy for clients in the software industry.• Iterated through five service offerings to find market fit.• Completed 20+ Marketo implementations in the first two years.• Established partnerships with HubSpot, Marketo, and Salesforce.

Responsible for increasing lead gen through digital marketing and marketing automation.• Saved $34k per year through marketing automation migration.• Saved $7k per year through VBA scripting.• Tripled PPC leads on $300k budget.• Improved SEO ranking from 40th to 8th for target keywords.