Steven Rubin Email & Phone Number

Boston, Ma, Us

Denver, Colorado, Us

As the Chief Commercial Officer at Ring On Hook, I spearhead the new hotel management division, driving innovative strategies that enhance our market presence and profitability. My key accomplishments include:• Leadership in Hotel Management: Successfully established and led the new hotel management division, positioning ROH as a competitive player in the industry.• Sales and Revenue Optimization: Directly responsible for all sales and revenue initiatives, resulting in a remarkable 41.1% growth in RevPAR for our flagship property.• Strategic Marketing Initiatives: Implemented comprehensive marketing strategies that effectively highlighted our unique offerings and strengthened brand visibility.• Technology Integration: Pioneered the introduction of cutting-edge technology to streamline operations and enhance guest experiences.• Recognition and Awards: Honored with the Michelin Key at Faraway Martha's Vineyard, reflecting our commitment to excellence in hospitality.I thrive on building teams and creating synergies across departments to achieve our business objectives and drive sustainable growth.

New York, Ny, Us

Graduate course focused on hospitality information systems and hospitality technology needed to meet the challenges of the digital world.

Mclean, Virginia, Us

Louisville, Ky, Us

Leading a high-performing team overseeing revenue, distribution, and marketing for Schulte's Boutique & Lifestyle Collection and Independent hotels, a portfolio encompassing nine properties featuring prestigious brands such as Hoxton, 21c Museum, and Curio, generating $275M in annual gross revenue. Key achievements include:• Strategic Technology Overhaul: Spearheaded a comprehensive overhaul of the technology stack, transitioning to best-in-class systems. Led the vetting, contract negotiation, and successful implementation of Revenue Management, Central Reservation, and Business Intelligence systems. This initiative resulted in an outstanding 24% annual cost savings and a simultaneous boost in revenues.• Marketing Department Leadership: Assumed oversight of the marketing department following the departure of the CMO in May 2022. Collaborated with the eCommerce Manager to drive impactful changes, including the rebranding of three hotels and the redesign of six hotel websites. Introduced new public relations firms, social media partners, and digital marketing vendors, optimizing contract terms, pricing, and overall performance.• Revenue Growth and Index Improvement: Achieved remarkable portfolio room revenue year-over-year growth of 18.3%. Additionally, orchestrated an 8.1% year-over-year growth in the Revenue Generation Index, showcasing a strategic approach to revenue management.• Strategic Partnership with AutoCamp: Served as the executive leader for the partnership with AutoCamp, architecting and leading the Schulte outbound sales team. Implemented a robust sales framework that resulted in increased market awareness through aggressive solicitation to over 5,000 contacts. Successfully expanded partnerships and drove business growth.

Whippany, Nj, Us

Collaborated closely with property management teams and MetLife’s Hotel Asset Management team to spearhead revenue growth initiatives. Specialized in driving sales and marketing strategies, resulting in a substantial increase in incremental revenue for both individual properties and the overall portfolio. Key responsibilities included:• Strategic Sales Initiatives: Provided steadfast leadership during the challenges posed by the COVID-19 pandemic, guiding the sales team through unprecedented times, showcasing resilience, and strategic foresight.• Marketing Strategy Development: Formulated and executed comprehensive marketing plans, leveraging a mix of digital, traditional, and experiential marketing channels. • Channel Management: Optimized distribution channels through meticulous channel management strategies, expanded into new partnerships, and pricing strategies while challenging brand guidelines. • Brand Partnerships: Established and nurtured strategic partnerships with renowned brands such as Marriott, IHG, Loews, Fairmont, and Kimpton. • Brand Creative: Spearheaded the creation of a compelling hotel brand identity, overseeing the design and development of the brand logo, and crafting a comprehensive brand dashboard for new hotel projects. Collaborated closely with internal teams and external partners to ensure the brand's visual representation aligned seamlessly with its values and market positioning. • New Project Launches: Played a pivotal role in the successful launch of multiple new hotel projects. Coordinated with sales and marketing teams to ensure a seamless introduction to the market and achieve optimal occupancy throughout the pandemic.

New York, Ny, Us

Undergraduate and Graduate class focusing on principles and practices involved in hospitality industry pricing strategies from economic, systems, marketing, distribution, and brand perspectives. Topics covered include: yield management, technological trends, pricing theory, benchmarking and reporting matrices, transparency in group and transient market pricing, hurdle rates, pricing fences, and the process of competitive analysis. Created class curriculum including hotel pricing simulation game to help students better understand the practical applications of revenue management.

Sunnyvale, California, Us

Headed up operations team for LodgIQ Revenue Management System. Collaborated as the industry domain expert with the data science team on algorithm creation and complex data visualization models that incorporated multiple “big data” sources to improve hotel and market forecast accuracy as well as pricing recommendations. Founded Professional Services division (consulting), the hotel portfolio for which experienced an 8% RevPAR growth and STR RevPAR Index growth of 9% in first six months of consulting agreement.

TRI Hospitality, Inc. focuses on Travel Revenue Innovation within the education and technology sectors. We are passionate about teaching and have developed original content. TRI is associated with various technology solutions as advisors and consultants. We frequently speak on panels about industry trends, consumer behavior, and cutting edge technology.

New York , Ny, Us

Lead strategic revenue team and decisions for Denihan Hospitality. Denihan portfolio includes properties operated under The James and Affinia Collection brands and luxury independent assets including The Surrey and The Benjamin.

New York, Ny, Us

• Responsible over all aspects of launching a new global online travel business for Travelzoo, Inc. • Wrote and negotiated all contracts with hotel partners and third party vendors • Developed and responsible for profit and loss budgets • Assist in creation of website design and related materials. • Lead Operations team responsible for backend production of website and creation of SOPs• Creation of sales materials and lead Sales team in acquiring 600 hotel partners prior to product launch• Oversaw creative content development, photography standards, and tone of voice.• Marketing strategy for VIP clientele of 7.8 million subscribers• Worked with Senior Vice President of Customer Service on Loyalty to create Customer Service standards

London, London, Gb

• Responsible for identifying new commercial opportunities driving revenue and brand awareness• Development of strategic approach to market and business development for city and airport hotels• Lead customer service team in development of standard operating procedures and strategic channel centric responses• Increased direct web bookings by 58% from a 17.9% share of total revenue to 28.7% share, with a goal of 35% share in 2013• Introduced eMarketing and CRM Partner to drive direct business via proactive direct marketing and improved electronic communication • Researched, negotiated contract, and introduced new Central Reservations Partner that increased direct voice booking channel by 110% in first month• Implemented online marketing strategy including negotiation of new online marketing partner with stronger SEO and PPC focus, current three month ROI on PPC of 872% or 11.5% spend per room night• Renegotiated Third Party Internet contracts and strategically reduced production by 39.5% shifting volume to higher rated segments

San Francisco, Ca, Us

• Oversight of Regional Revenue, Distribution, and Online Marketing Teams, new hotel openings, and Central Reservations Office• Partnered with Vice President of Mergers and Acquisitions in presentations to potential ownership groups in New York City• Spearheaded the turnaround of struggling Central Reservations Department for Kimpton Hotel’s and execution of new Global Distribution System (Synxis)• Implemented training programs, systems and structures, and improved vendor relationship at Central Reservations Office resulting in 8% increase in call conversion equating to an additional 1.75 million dollars booked per month• Partner with Operations and Sales team in opening new Kimpton Hotels in New York City, Philadelphia, Baltimore, and Alexandria• Manage topline budget process, department expenses, and revenue strategies to ensure financial goals are achieved• Created Regional Online Marketing Position for Kimpton Hotels resulting in a department generating multi-million dollars annually• Developed University Internship programs working with students on topical projects that directly impact and benefit the hotels• Team Leader for report standardization committee which created excel spreadsheets for revenue strategy reports, daily pick-up analysis, topline budget reports, monthly forecasting reports, and sales, revenue, and distribution month end reports• Team Lead in development of a standardized RFP process to analyze corporate accounts segment which is responsible for generating 23% of total revenue for company

Paris, France, Fr

• Hired to create revenue management position and introduce revenue management concepts and standards for flagship property • Managed Reservations Team consisting of a reservations manager and four reservations agents• Trained reservations department on selling techniques, strategic pricing, and revenue management • During first two quarters of implementation hotel experienced increase of 15.3% in room revenue and 41.5% in Gross Operating Profit • Researched, negotiated, and oversaw installation of Datavision Technologies’ Business Intelligence System

• Participated in development of e-marketing campaigns in cooperation with regional office • Analyzed reservation channels and their cost effectiveness • Developed and conducted regional revenue manager workshop on establishing revenue optimization strategies• Responsible for budgeting, forecasting, and attaining day-to-day financial figures for all revenue generating departments • Daily strategic planning based on analysis of reservations, forecast, and accrued revenues • Created revenue/ payroll forecasting spreadsheets utilizing Datavision Technologies’ Business Intelligence System

Bethesda, Md, Us

Ba, Hotel And Restaurant Administration

School Of Continuing And Professional Studies Certificate, Marketing Management