Steven Neff Email & Phone Number

Garden City, Ny, Us

As VP of Digital Growth and Strategy at Lifetime Brands, I lead the strategy and execution of digital marketing efforts across multiple Direct-to-Consumer (DTC) brands, driving significant growth and enhancing customer engagement. Key Achievements:Digital Strategy Leadership: Developed and executed comprehensive digital marketing strategies across the complete marketing tech stack. Team Leadership: Built and lead a high-performing digital team of 3 direct reports, setting clear goals, providing ongoing coaching, and optimizing resource allocation to achieve business objectives.Performance Optimization: Consistently testing and refining strategies to improve conversion rates, reduce customer acquisition costs, and maximize ROI across all channels.Data-Driven Insights: Lead the development of digital marketing dashboards and analytics tools, providing real-time visibility into key metricsOperational Efficiency: Scaled digital operations through automation and process improvements, driving high-quality, cost-effective performance while ensuring rapid response times and reliability.Vendor & Partner Management: Manage relationships with key vendors and third-party partners to implement solutions that enhanced site performance and optimized marketing efforts.Brand Growth & Innovation: Drive innovative email, social, and performance marketing strategies, balancing short-term revenue generation with long-term brand growth and customer retention.Revenue Growth: Focus on both short-term revenue goals and long-term customer loyalty, delivering consistent business growth through strategic, cost-effective digital marketing initiatives.Core Competencies:Digital Strategy, Performance Marketing, Paid Media, Data Analytics, Team Leadership, eCommerce Growth, Cross-Functional Collaboration, Vendor Management, Customer Acquisition & Retention.

Granite Bay, California, Us

Garden City, Ny, Us

As VP of Digital Marketing at Lifetime Brands, I led digital strategy, focusing on UX optimization and performance marketing across a diverse DTC brand portfolio. My role involved aligning short-term business needs with long-term digital transformation goals, ensuring scalable growth and driving innovation. I developed high-impact campaigns, and leveraged marketing technologies to improve operational efficiency and results.Key Responsibilities & Achievements:Digital Strategy & Execution: Directed digital initiatives to enhance UX and performance marketing, ensuring alignment with both immediate and future business objectives for sustained growth.Platform Migration: Led the successful migration of nine eCommerce storefronts to Shopify Plus, integrating CRM, ERP, and both server-side and client-side development to streamline operations.Revenue Growth: Drove a 35% YOY increase in topline revenue by executing strategic marketing initiatives in collaboration with cross-functional teams.CRO & AOV Optimization: Implemented conversion rate optimization (CRO) strategies, including gift and bundling promotions, cart upsells, and personalized recommendations, boosting average order value (AOV) and customer engagement.MarTech Stack Enhancement: Upgraded the marketing tech stack by optimizing email marketing and introducing referral, loyalty, and affiliate features, significantly improving customer acquisition and retention.Campaign Profitability & Analysis: Conducted forecasts and profitability analyses for marketing campaigns, adjusting strategies to maximize ROI across digital channels.Vendor Management: Evaluated, negotiated, and managed relationships with MarTech partners to ensure seamless integration and enhance campaign performance.Core Competencies:Digital Strategy, UX Optimization, Shopify Plus, Performance Marketing, CRO & AOV, MarTech Stack, Campaign Profitability, Vendor Management, Data-Driven Decision Making, Cross-Functional Collaboration.

In this role, I was responsible for coordinating and optimizing the operations of multiple departments, including marketing, product development, project management, and customer service. I led strategic initiatives to enhance B2C revenue for the PlanetBox brand through Amazon and the brand’s eCommerce platform, while overseeing key projects that improved operational efficiency and customer satisfaction.Key Responsibilities & Achievements:Cross-Departmental Leadership: Managed the operations across marketing, product development, project management, and customer service teams to ensure alignment with business objectives and operational efficiency.Revenue Growth: Led a team of five to drive DTC revenue growth through both Amazon and the brand’s direct-to-consumer website by developing and executing targeted marketing strategies.KPI Development & Reporting: Defined key performance indicators (KPIs) and developed reporting frameworks to track progress, optimize performance, and drive revenue growth across multiple channels.Stakeholder Management: Cultivated strong, collaborative relationships with key internal stakeholders, including paid media teams and site developers, to ensure alignment on strategy and execution.Operational Improvements: Optimized order processing, shipping, and customer support operations by ensuring the seamless functioning of backend interfaces and integrating new systems.Warehouse Relocation & System Integration: Managed the successful relocation of PlanetBox’s warehouse, overseeing the integration of new shipping software and an upgraded ERP system to improve operational efficiency.Core Competencies:Cross-Functional Leadership, eCommerce Strategy, Amazon Store Optimization, Operations Management, Stakeholder Relationship Building, Digital Marketing, Process Optimization, ERP & Shipping Software Integration.

Ketchum, Idaho, Us

Hannover, Lower Saxony, De

Shoreline, Washington, Us

Oakland, California, Us

Moscow, Id, Us

Shoreline, Washington, Us

M.Ed, Intercollegiate Athletic Leadership

B.A, Business Administration And Marketing