Oversaw and managed the opening of digital marketing agency Ready Set Rocket’s LA office. Led projects spanning design research, consumer insights, brand and creative strategy, and digital marketing for clients such as AAA, Kahlúa, Carrabba’s Italian Grill, Sakara Life, Ford Foundation, Blackstone, American Museum of Natural History as well as supported new business efforts.

Founded and grew a strategic creative agency into a multi-million dollar business with global Fortune 500 clients. Responsible for managing agency operations and FP&A. Lead the strategic sale of the business to New York-based digital marketing agency, Ready Set Rocket in 2018.Clients included: Verizon Wireless, Ford Motor Company, 20th Century Fox, The White House, Kahlúa, Pernod Ricard, Frontier Communications, Gap Inc, Toms, AAA, Athleta, Gap, Vans, Old Navy, Oprah Winfrey Network and Comcast.

In partnership with Pernod Ricard, planned, launched and managed a vodka micro-distillery in the Arts District of Los Angeles. Oversaw and managed staff as well as day-to-day operations such as production, sales and brand strategy, programming and marketing.

Provided digital marketing strategy and consulting services for various nonprofit organizations including Save Darfur Coalition, Lifewater International and Invisible Children.