Steve Nockerts Email & Phone Number

Appleton, Wi

My wonderful challenge is to deliver engaging marketing communications and designs that expand the Consolidated Construction brand, reputation, awareness and message. By helping craft the "voice" of Consolidated, I get to tell the stories of our great projects, happy customers and innovative employees via internal and external communications and new project proposals that are intelligent and help us win.

Appleton, Wi

Kaukauna, Wi

Accountable for leading the organization’s business development, member/guest services and hospitality operations. I interface directly with Members, Guests, team members and organizational leaders to ensure the realization of our vision, mission and service goals in our golf, food and beverage operations. Responsible for the overall operation and performance of the Club, with the primary purpose of ensuring Members and Guests receive consistently outstanding service and value. Primary roles/responsibilities include:• Business Development: Identify and leverage a variety of marketing, promotions and grass roots tactics to grow our business.RESULTS: Achieved 29.2% membership growth in a two-year period in an industry that is contracting.• Club Operations: Work collaboratively with FVGC's Head PGA Golf Professional, Bar Manager, Head Chef and Golf Course Superintendent to create seamless efficiencies and service standards across the organization designed to nurture positive relationships with Members, Guests and Employees.RESULTS: Improved financial performance of the bar/dining operations by 79% in three years through process improvements, training and menu and pricing strategies.• Recognized for building and maintaining positive relationships between all stakeholders, including members, guests, prospective members, employees and the Board of Directors.

Kaukauna, Wi

• Lead Member acquisition/retention efforts by delivering effective written and visual content, brand messaging and value proposition content for web site, e-mail marketing, public relations, advertising, social media, membership kits and sales collateral.• Conduct competitive research, using best practices to hone our Value Proposition and differentiate the Club from its competitors to make FVGC unique and attractive to prospective Members.

Green Bay, Wi

• Led the development and implementation of business strategies for brands with annual sales totaling more than $8 million.• Assessed market gaps/opportunities and developed business and marketing plans to seize these opportunities (including Product, Price, Place, Promotion and Positioning tactics) using advertising, merchandising, new product development, public relations and sales program development.• Researched and analyzed categories, competition and emerging consumer and segment trends to develop comprehensive brand spending strategies to maximize return on investment.

Wrightstown, Wi

• Founded and operated one of the first smoke-free bar/dining establishments in the state of Wisconsin.• Responsible for all aspects of the operation, including marketing and promotions, staffing, inventory control, cost control, scheduling, process development and quality control for this sports-themed bar and restaurant.• Sold the business for a profit.

Green Bay, Wi

• Led a 12-person creative staff responsible for creating a unified branding program for an $85 million company, including the development and production of all trade and consumer advertising, newsletters, brochures, public relations tools, websites, trade show materials, sales collateral, catalogs, packaging, point-of-purchase merchandising and internal/external employee communications. Departmental Budget: $6.5 million.• Directed strategy sessions, brainstorming, project meetings and creative strategy for new product introductions, promotions and company initiatives to ensure consistency of brand message and purpose across all media.• Built healthy relationships with Legal, Medical Communications, Sales and other key departments to become strategic business partners, facilitate better quality processes and have shared ownership of ideas and efforts.• Designed and implemented an electronic proofing process that improved participation in the process by 500% and cut proofing time by 50%.

Green Bay, Wi

• Lead copywriter for all advertising, sales and promotional materials.

Green Bay, Wi

• Lead copywriter and editor for advertising, marketing, newsletters, sales collateral, public relations, promotions, videos, annual reports, web sites, merchandising and point-of-purchase displays.• Primary account contact for all clients, including Anchor Foods, Bay Area Humane Society, Cornerstone Foundation, Green Bay Packers, KI and The United Way of Brown County.• Responsible for securing more than 20 important new clients for the company, including Anchor Foods, Bellin Health, ENCAP, NPS Corp, Bay Area Humane Society, the Cornerstone Foundation, FEECO International, KI, Enzymatic Therapy.

Green Bay, Wi

• Directed editorial content, copywriting, design, creative direction, production, printing and distribution for The Edge, a monthly magazine distributed to 30,000 independent insurance agents across the nation.• Collaborated with executive management to establish goals, budgets, and the focus of the magazine and to bring the publication to market.• Developed creative concepts and wrote advertising campaigns, direct mail pieces, TV commercials, brochures, invitations, newsletters, posters, promotional campaigns, annual reports and web site copy.• Achieved readership levels of 76% and content approval ratings of 84%— exceptionally high results for an unsolicited publication. (Survey through UWGB)• Analyzed an existing customer information service; proposed, designed, and implemented program enhancements to improve user response to the service. Achieved immediate results when use of the service rose more than 400% in the first month after the enhancements were implemented.• Helped AMS achieve growth from $400MM in sales to $1 billion in four years.