Steve Passwaiter Email & Phone Number

New York, Ny, Us

I'm the head of the sales team that works with media owners both locally and nationally. We provide advertising intelligence data that helps sales teams understand how advertising is being distributed in their market(s).

London, Gb

*Lead managing executive for Kantar's non-partisan political advertising intelligence division in Washington, DC. *I coach and mentor a team of data analysts that carefully code and track advertising and creatives, calculate spending estimates, follow competitive multimedia ad campaigns and note the tone and content of ads in TV and digital for political, advocacy and mass-tort legal advertising. *We've had six straight years of record revenues. From 2015 through 2020, our revenues have grown more than 20% each year. This comes from a good mix of growth with current partners, the successful launches of new products and aggressive efforts gaining new business across new verticals . *Alongside Kantar's corporate leadership, I help guide market strategy, product, marketing, and business development efforts for CMAG. We serve a diverse customer base that includes analytic firms, political campaigns, ad agencies, political consultants, advocacy groups, Super PAC's, political parties, trade organizations, media investors and media companies for both sales and editorial teams. *Lead spokesperson within Kantar for political advertising trends and outcomes with the national press. *We are using the power of our parent company to broaden our offer by including other Kantar capabilities such as social media monitoring, paid search, online news coverage, new media and more. *We've made improvements to our existing television ad monitoring service through improvements in our estimates for ad spending and the alerts we provide for new creatives that now arrive at a quicker pace with a higher quality video. *We have innovated with competitive product by making it much more granular and providing more accurate spend data. We're also now including spends on both Facebook and Google by Presidential and Senate candidates.

London, Gb

London, Gb

Kantar/CMAG provides ad spending intelligence on political, advocacy and influencer campaigns to candidates, campaigns, agencies, political parties, trade organizations, corporations, analysis firms and media companies. *Lead sales officer for the political advertising intelligence unit of Kantar in Washington, DC. CMAG set a record for sales in the 2016 cycle. *Worked with the leadership to expand the customer base to include traditional and digital media firms in election years and advocacy groups in off years. *Assisted in the creation of a working marketing plan for Kantar/CMAG that includes greater participation in media conferences, the creation of new promotional materials, seeking editorial opportunities and conducting webinars*In conjunction with the finance and operations group, implemented the use of Salesforce in the unit to track activity and stay current on selling opportunities*Involved in the go-to-market strategies for new partnership initiatives *Mentored support staff on best practices for business development*Improved communication and sales coordination with the sales teams within Kantar in order to better coordinate our selling strategy with new/current clients and prospects.

Minneapolis, Minnesota, Us

Board Adviser, DigideckDuring 2015, I served as an Adviser to this Minneapolis firm and have worked with them to expand their offer into media and ad tech by fostering introductions and sales discussions. Sportsdigita is an interactive sports agency that specializes in digital sponsorship, ticketing and fan engagement products for professional sports teams. Comprised of former sports executives, Digideck has the proven expertise to help sports organizations succeed in the digital age.It has formed lucrative partnerships with teams in each of the professional sports leagues and venues by turning cutting edge technologies into custom, revenue-generating solutions.The Digideck is a cloud based program that is an interactive presentation sales tool that moves proposals away from the flat and lifeless presentation programs and gives your company and its inventory a lively, interactive and consistent look that better highlights the unique features of the products and services you offer.Sportsdigita Digideck Video http://dev.sportsdigita.com/emails/emails/sdemailsiglogo.png

Founder and CEOSLP Media Strategies provides outsourced business development services to companies looking to reach key decision makers with their products and services or assists companies looking to introduce new products into the media and adtech sectors.

Chantilly, Virginia, Us

Senior company executive team member and lead of BIA/Kelsey's four member business development team for six years, selling local market data, market research, local media forecasts, conferences, strategic consulting and analyst access to global media and Adtech firms via the firm’s Advisory Services division. The team cultivated an existing base of worldwide clients and pursued new customers, responsible for an annual sales goal of $2.5 million. Alongside our operations team, this group provided critical feedback to our corporate officers so that products and services could be developed to keep our customers ahead of the constant changes occurring in local media markets across the globe. During my tenure, I reinvented myself on several occasions in order to help the company achieve its goals. From my ad sales management background, I learned how to successfully sell an array of business valuation services to media, telecom, cable operators, senior debt providers and private equity firms. Later, I joined a new division of the company in marketing TV spectrum to companies interested in moving data via wireless. Then, upon BIA’s acquisition of the Kelsey Group, I hired and led the Advisory Services business development team in selling the firm’s data, forecasts, competitive intelligence, conferences, consulting and analyst access to an international customer base. I also helped the company develop new products and services to meet the growing needs of its customers, and was a key contributor on strategic consulting projects both domestically and internationally.

Promoted from local sales staff. I directed the efforts of the local sales staff in selling advertising and promotional opportunities for this Viacom-owned station in the Washington, DC market. I led a team of six account executives, with station realizing its largest revenue year during my management. Focused on winning non-agency, direct business accounts to build station's share. During a single survey period, station was winning 50% of all new business opportunities in the market.