Steven Peng Email & Phone Number

Irvine, Ca, Us

Irvine, California, United States

• Returned to Western Digital to manage industrial design for industry-leading consumer brands such as SanDisk, SanDisk Professional, and WD_BLACK.• Build the company's first multinational design team with designers in Milpitas & Irvine, CA and Penang, Malaysia.• Transform product development and manufacturing capabilities to facilitate growth in new user segments, channels, regions, and partnerships.

Irvine, California, United States

• Partnered with companies throughout product development, including technology staging, brand strategy, design language, and manufacturing execution.• Clients include leaders in medical devices (point-of-care diagnostics, ophthalmology instruments), enterprise networking (routers, cellular access points), and consumer electronics.

Irvine, Ca And Milpitas, Ca

• Established industrial design capability for Fortune 200 technology company. Provided people, process, and vision leadership for Western Digital brands, including WD, WD_BLACK, G-Technology, and ibi.• Led development of visual brand languages, including WD_BLACK – Western Digital’s first dedicated gaming brand. Managed consultancy partnership and delivered production design for initial product portfolio. Product designs received IDSA Finalist Award for Consumer Technology as well as CES Innovation Award.• Explored new product and user experience concepts that solve consumer problems. Created design vision for ibi by SanDisk, a smart photo manager that lets consumers collect, organize, and share photos in the home.• Facilitated growth in high-performance SSD products with innovative technology solutions. Designed the G-Technology Mobile Pro SSD, Western Digital’s fastest portable storage product. • Executed advanced materials and processes with global engineering and supplier teams. Received Red Dot Design Award for WD Passport Air product for the Apple market.• Previously held Manager, Sr. Principal, and Principal Industrial Design roles.

Greater Seattle Area

• Industrial design for Windows Mobile computers, RFID equipment, and portable printers that provide enterprises with the technology to improve productivity.• Led design of 70 Series mobile computing ecosystem with unified user experience for handheld computers, scanning accessories, and docking stations. Design is still on market today.• Participated in Voice of the Customer programs throughout Asia, Latin America, Europe, and the US to research user needs and identify new product opportunities. Results included Forklift of the Future concept showcasing RFID technology and applications.

San Francisco Bay Area

• Participated in product development of a breakthrough in cardiac surgery technology - first commercially-available device that enables beating heart surgery on all sides of the heart.• Co-inventor on multiple utility patents for an industry-leading technology that has been on the market since 2000.• Contributions included user research, concept development, prototype evaluation, product design, failure mode and effects analysis, and clinical testing.

Bs, Product Design

Minor in Biomechanical Engineering Internships at General Motors and Acuson (now Siemens) Winner, Fuchs Award for Undergraduate Design.

Mfa, Industrial Design

Teaching assistant for undergraduate product design classes Internship at Conser Design, a consumer electronics design consultancy.