•Held a pivotal role in enhancing brand visibility through effective SEO optimization, resulting in a 30% increase in targeted keywords ranking within the top 10 positions •Led the maintenance and optimization of social media platforms, curating appealing content and strategies resulting in a 20% increase in overall following base and a 40% increase in engagement rates on social media across various platforms•Designed and executed email and LinkedIn outreach campaigns in support of B2B sales development initiatives•Proactively targeted and chased potential clients through multi-platform outreach campaigns

•Curated and managed email marketing sequences on Apollo.io •Sourced potential leads through various channels such as LinkedIn and Crunchbase to boost lead generation •Implemented a targeted cold emailing strategy, resulting in a 20% increase in response rates and successfully securing meetings with key decision-makers in the industry.•Spearheaded market research initiatives to identify potential clients and market trends, contributing to a 15% increase in lead generation