Steven Pofcher Email & Phone Number

Newton, Ma, Us

United States

Yaphank, New York, United States

Port Washington Ny

Channel manufacturers high quality aluminum and stainless steel carts, racks, shelving, dollies and other material handling equipment . This equipment is used in restaurants, bakeries, hospitals, schools and supermarkets and more. Many of the products are made to order, with exact Customer requirements and specifications - with minimal lead times. Made in the USA.Responsibilities include:- Work closely with Customers and Manufacturer Representatives to insure best service and quality.- Develop marketing programs with targeted messages.

Yaphank Ny

Aarco manufacturers visual communication products, such as whiteboards, chalkboards, message boards and more.- I helped to organize and manage Aarco product and copy data. This data is sent to distributors for uploading into their system.

Port Washington Ny

As the Product Marketing Manager, I managed and increased the foodservice equipment and supplies category product line. Controlled marketing initiatives including, web site, e-mails, catalog pages, sales training and collateral. Sourced, negotiated and signed vendors. Conducted on-going market analysis to maintain pricing strategy and product line competitiveness. Monitored sales, worked with Purchasing to insure proper inventory. Championed new product launches with Engineering and Sales. Mentored Assistant Product Manager.• Grew sales by 75%, orders by 47%, units by 64% in 3 years.• Launched Global private label, commercial microwave oven, surpassing sales expectations.• Developed dual marketing strategy for targeting separate channels and decision makers..• Sourced and signed new vendors, doubling SKU offering.• Introduced new categories: glassware, food processing, soft serve dispensers, books.

Hauppauge Ny

Updated sales / marketing materials for .Janus / Monitor Elevator Products

Woodbury Ny

Developed and executed marketing strategies and activities for all product lines, including business plans, sales promotions, web design, PR, and collateral. Conducted industry and competitive analyses, benchmarking products and pricing. Managed Marketing Assistant.• Developed & launched three targeted marketing plans, on track to build business by 10%.• Increased sales by 28% and reduced order-turnaround time by 50% by creating delivery system to New York City Customers. • Reduced product development turnaround time by 33% and improved quality by setting standards for China divisions and vendors.

Milford De

As a Senior Marketing Manager, I controlled the P&L for the Dentsply $20 Million Dental Bonding Agent category. Developed marketing business plan, advertising, sales promotions and collateral. Directed new product launches with US, German and Swiss divisions. Benchmarked industry and competitive products & pricing. Managed project teams and advertising agency.• Launched brand extension re-fill kit to broaden product line and simplify Customer re-ordering experience.• Gained a 10% return rate with development and launch of sampling program to over 7,000 dentists.• Set branding standards by creating a Global Marketing Team with German division and developed a four-prong global marketing strategy with built-in efficiencies.

Woodbury Nj

Senior Marketing Manager for $70M line of data storage products. Developed targeted marketing / sales tools including advertising, promotions, PR, collateral, white papers. Coordinated new product launches with Global team. Managed advertising, PR and graphic design agencies. Conducted industry and competitive company analyses. Managed staff of two.• Created brand messaging of "Maxell. The Tape To Trust" for storing business-critical data.• Increased sales 35% by developing and executing successful customer loyalty program.• Achieved 50% savings while increasing efficiencies through realignment of company PR agencies.• Increased product sales 47%, shortened order-turnaround time 50% and reduced errors through development of point-and-click on-line order system.

Parsippany Nj

Senior Brand Manager – B2C. 2002-2003Lysol All Purpose Cleaners, d-CON, Clean & Smooth Hand Soap• Launched Lysol Orange Cleaner in ½ normal time, preempting competition and becoming #2 performing product in Lysol All Purpose Cleaner line.• Managed development and launch of Lysol One Step Floor Cleaner – the first squirt-and-mop disinfectant floor cleaner – in collaboration with new products group.• Saved $961,000 annually, exceeding goal by 77% , with the initiation and implementation of a Lysol cost reduction program.• Utilized extensive experience with EPA regulatory requirements for both cleaning and pest control products in developing new products and packaging graphics.Senior Brand Manager – B2B. 1999-2002Brand Manager – B2B. 1998-1999Professional Lysol, Professional Easy-Off, Professional Resolve• Oversaw creation / execution of key end-user marketing programs targeting Lodging, Foodservice, Doctors, Dentists, Child Care and Schools working closely with Sales Force, Distributors and Customers, such as Holiday Inn, KinderCare and Mobil Oil.• Grew sales by 23% and 50%, respectively, for repositioned Professional Resolve and Professional Easy-Off, through increased distribution (including Lowe’s).• Developed new Easy-Off Stainless Steel Cleaner, based on industry and competitive analysis, by sourcing co-packer with quality formula and gaining above average gross margin.

Long Island City Ny

Mba, Marketing

Bs, Communications

Activities and Societies: Music Director for All Campus Radio Network

Education record

Newton MA