Steven Pofcher Email and Phone Number
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Member of LinkedIn since 11/20/04. I am Member #: 1,484,648. I bet that I joined before you. 😎My definition of Marketing => "Make it as easy as possible for the Customer to want to give you money in exchange for a product or service that resolves their problem." I am a Senior Marketing Manager with extensive experience, and a track record of driving sales & profit through innovative products, project management and promotion. I am known for leadership, attention to detail and project management. I am an expert in Microsoft Excel (I hold the high score record for Global Equipment applicants' Excel testing), PowerPoint and Word._______________________________★ KEY SUCCESSES ★◄ - Launched private label, microwave oven, surpassing sales expectations - Global Equipment◄ - Process for China factory, reducing turnaround time by 33% - Winholt◄ - Created first Bonding Agent global marketing strategy team - Dentsply◄ - Developed Stainless Steel Cleaner at high margin & placement into Big Box Stores.- Easy-Off◄ - Launched orange fragrance Lysol Cleaner in record time, beating competition to market - Lysol◄ - Launched industry-first Instant Cappuccino Dispenser, partnering w/ General Foods - Cecilware_______________________________As a marketing manager, I have significant experience with large world-class and small companies. My versatile marketing experience includes an array of areas: Foodservice Equipment & Supplies; Material Handling Equipment; Maintenance, Repair & Operation (MRO) Supplies; Dental Supplies; Household & Institutional Cleaning Products; Digital Data Storage Products._______________________________★★ MARKETING EXPERTISE ★★◄ - Product Management◄ - Brand Management◄ - New Product Concepts / Development / Launches◄ - Selling Tools to Sales Team◄ - Project Management◄ - Product Positioning ◄ - Cross Functional Team Leadership◄ - Market Research & Analysis◄ - P&L Management◄ - Managing / Developing Direct Reports◄ - Regulatory Agency Engagement - NSF, EPA and FDA
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Owner And Senior Marketing ConsultantSp Inc.Newton, Ma, Us
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Owner & Senior Marketing ConsultantSp Inc. Nov 2019 - PresentUnited States
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Senior Marketing ConsultantAarco Display Products Nov 2019 - Nov 2020Yaphank, New York, United States
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Sales & Marketing ManagerChannel Manufacturing Oct 2016 - Nov 2019Port Washington NyChannel manufacturers high quality aluminum and stainless steel carts, racks, shelving, dollies and other material handling equipment . This equipment is used in restaurants, bakeries, hospitals, schools and supermarkets and more. Many of the products are made to order, with exact Customer requirements and specifications - with minimal lead times. Made in the USA.Responsibilities include:- Work closely with Customers and Manufacturer Representatives to insure best service and quality.- Develop marketing programs with targeted messages. -
Marketing ConsultantAarco Jul 2016 - Oct 2016Yaphank NyAarco manufacturers visual communication products, such as whiteboards, chalkboards, message boards and more.- I helped to organize and manage Aarco product and copy data. This data is sent to distributors for uploading into their system.
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Product ManagerGlobal Equipment Apr 2012 - Dec 2015Port Washington NyAs the Product Marketing Manager, I managed and increased the foodservice equipment and supplies category product line. Controlled marketing initiatives including, web site, e-mails, catalog pages, sales training and collateral. Sourced, negotiated and signed vendors. Conducted on-going market analysis to maintain pricing strategy and product line competitiveness. Monitored sales, worked with Purchasing to insure proper inventory. Championed new product launches with Engineering and Sales. Mentored Assistant Product Manager.• Grew sales by 75%, orders by 47%, units by 64% in 3 years.• Launched Global private label, commercial microwave oven, surpassing sales expectations.• Developed dual marketing strategy for targeting separate channels and decision makers..• Sourced and signed new vendors, doubling SKU offering.• Introduced new categories: glassware, food processing, soft serve dispensers, books. -
Marketing ConsultantJanus / Monitor Elevator Products Apr 2011 - Dec 2011Hauppauge NyUpdated sales / marketing materials for .Janus / Monitor Elevator Products -
Marketing & Product Management DirectorWinholt Equipment Group - Material Handling Equipment & Supplies Mar 2009 - Dec 2009Woodbury NyDeveloped and executed marketing strategies and activities for all product lines, including business plans, sales promotions, web design, PR, and collateral. Conducted industry and competitive analyses, benchmarking products and pricing. Managed Marketing Assistant.• Developed & launched three targeted marketing plans, on track to build business by 10%.• Increased sales by 28% and reduced order-turnaround time by 50% by creating delivery system to New York City Customers. • Reduced product development turnaround time by 33% and improved quality by setting standards for China divisions and vendors. -
Senior Product ManagerDentsply Caulk Jun 2008 - Mar 2009Milford DeAs a Senior Marketing Manager, I controlled the P&L for the Dentsply $20 Million Dental Bonding Agent category. Developed marketing business plan, advertising, sales promotions and collateral. Directed new product launches with US, German and Swiss divisions. Benchmarked industry and competitive products & pricing. Managed project teams and advertising agency.• Launched brand extension re-fill kit to broaden product line and simplify Customer re-ordering experience.• Gained a 10% return rate with development and launch of sampling program to over 7,000 dentists.• Set branding standards by creating a Global Marketing Team with German division and developed a four-prong global marketing strategy with built-in efficiencies. -
Senior Marketing ManagerHitachi Maxell Oct 2003 - Jun 2008Woodbury NjSenior Marketing Manager for $70M line of data storage products. Developed targeted marketing / sales tools including advertising, promotions, PR, collateral, white papers. Coordinated new product launches with Global team. Managed advertising, PR and graphic design agencies. Conducted industry and competitive company analyses. Managed staff of two.• Created brand messaging of "Maxell. The Tape To Trust" for storing business-critical data.• Increased sales 35% by developing and executing successful customer loyalty program.• Achieved 50% savings while increasing efficiencies through realignment of company PR agencies.• Increased product sales 47%, shortened order-turnaround time 50% and reduced errors through development of point-and-click on-line order system. -
Senior Brand ManagerReckitt Benckiser 1998 - 2003Parsippany NjSenior Brand Manager – B2C. 2002-2003Lysol All Purpose Cleaners, d-CON, Clean & Smooth Hand Soap• Launched Lysol Orange Cleaner in ½ normal time, preempting competition and becoming #2 performing product in Lysol All Purpose Cleaner line.• Managed development and launch of Lysol One Step Floor Cleaner – the first squirt-and-mop disinfectant floor cleaner – in collaboration with new products group.• Saved $961,000 annually, exceeding goal by 77% , with the initiation and implementation of a Lysol cost reduction program.• Utilized extensive experience with EPA regulatory requirements for both cleaning and pest control products in developing new products and packaging graphics.Senior Brand Manager – B2B. 1999-2002Brand Manager – B2B. 1998-1999Professional Lysol, Professional Easy-Off, Professional Resolve• Oversaw creation / execution of key end-user marketing programs targeting Lodging, Foodservice, Doctors, Dentists, Child Care and Schools working closely with Sales Force, Distributors and Customers, such as Holiday Inn, KinderCare and Mobil Oil.• Grew sales by 23% and 50%, respectively, for repositioned Professional Resolve and Professional Easy-Off, through increased distribution (including Lowe’s).• Developed new Easy-Off Stainless Steel Cleaner, based on industry and competitive analysis, by sourcing co-packer with quality formula and gaining above average gross margin. -
Marketing ManagerCecilware Corp 1984 - 1989Long Island City Ny
Steven Pofcher Skills
Steven Pofcher Education Details
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Communications -
Newton High School
Frequently Asked Questions about Steven Pofcher
What company does Steven Pofcher work for?
Steven Pofcher works for Sp Inc.
What is Steven Pofcher's role at the current company?
Steven Pofcher's current role is Owner and Senior Marketing Consultant.
What is Steven Pofcher's email address?
Steven Pofcher's email address is st****@****mfg.com
What is Steven Pofcher's direct phone number?
Steven Pofcher's direct phone number is +163140*****
What schools did Steven Pofcher attend?
Steven Pofcher attended Questrom School Of Business, Boston University, Ohio University, Newton High School.
What are some of Steven Pofcher's interests?
Steven Pofcher has interest in Coffee, Social Services, Product Management Microsoft Office, Learning, Marketing, Powerpoint, Social Media, Brand Management, Word, Content Marketing.
What skills is Steven Pofcher known for?
Steven Pofcher has skills like Marketing Strategy, Competitive Analysis, Product Marketing, Marketing, Product Management, Product Development, Marketing Management, Social Media, B2b, Cross Functional Team Leadership, Management, Strategy.
Who are Steven Pofcher's colleagues?
Steven Pofcher's colleagues are Sandra Picchiotti, Shamil Abhuani, Spiros Zervoulakos, Ash Bha, Darius Dunn, Stephen Rand.
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