• Boosted Amazon storefront revenue by 200% for INTO THE AM by optimizing visual assets and refining the user interface for a seamless shopping experience.• Redesigned the UI/UX for iHeartRaves and INTO THE AM using Figma and Shopify, enhancing customer journeys and increasing conversion rates.• Led a team of 14 creative professionals (including Jr. and Sr. Graphic Designers, Motion Designers, Illustrators, and an Apparel Designer), managing both in-house and external teams.• Increased graphic tee product development output by 233% year-over-year, achieving month-over-month production growth through efficient workflow management.• Conceptualized and developed 18-25 new graphic tee designs monthly, collaborating with in-house and freelance teams. Leveraged weekly, monthly, and quarterly data trends to create designs optimized for market impact.• Conducted quarterly 1-on-1 performance reviews, offering constructive feedback to team members to recognize accomplishments and support ongoing development.

• Utilized data to execute high-value design projects and drive art direction decisions• Managed a team of 8 creatives across the globe, resulting in improved team efficiency• Provided feedback to the global team based on data and meetings with apparel and merchandising directors• Led internal design team cross-communication between departments to improve consistency across all brands• Overseen day-to-day operations to guarantee projects are on schedule• Conducted weekly design team meetings to improve team performance• Implemented new efficiencies to ensure consistency across multiple product types• Managed file and asset organization across multiple servers with consistent naming conventions to improve team performance

• Created marketing graphics for an audience of 600k+ followers on various platforms• Developed custom CAD figures for Men's apparel (i.e. Bomber Jacket)• Edited product photography for three brands• Led iHeartRaves brand design resulting in 52% increase in email revenue and 21% increase in conversion rate• Worked with Twitch streamers to create custom merchandise• Created All Over Print sublimation paneling for various garment types• Led and managed official gaming license merchandise for Sony, Ubisoft, and Blizzard

• Managed a team of 6 Graphic Designers and 1 Social Media Specialist for Recreation and Wellness (RAW) Services• Developed and executed marketing strategies for students on campus• Designed and upheld brand guidelines and projects• Managed the schedule of designers and specialists• Delegated projects based on importance, time sensitivity and skill level• Coordinated communication requests within RAW departments• Created and facilitated weekly departmental meetings

Created designs for a variety of different departments within Campus Recreation. Prioritized and managed multiple projects consecutively. Managed a variety of social media sites that included Instagram, Twitter and Facebook. Created daily posts specifically for all three mediums. Worked with other designers to create the best posters and handouts we could accomplish. Understood and executed marketing strategies to accomplish the most traffic to events.

Created and designed multiple projects that dealt with a Back-to-School campaigns as well as a Holiday Campaign. Various projects include: Event map, flyers, posters