Steven Resnick Email & Phone Number

Delray Beach, Fl, Us

London, Gb

Voice of Disruption, Corporate / Startup Business Incubation, AI, Machine Learning, Metaverse. “To know viability at a gut level, a 6th sense” …At the Innovation Hub these concepts are actualized via an innovative process throughput to commercialization.Guiding businesses through the innovation labs environment, creates an experiential disruption of traditional selling methodology. The Hub immersive centers redefine the customer journey. Physical locations drive sales through engagement and immersion.Mission: Guiding major corporations in shifting their product strategy from traditional products through transition to connected IoT products and ultimately transformation to Products as a Service (XaaS). Specialty: Development of disruptive business models and niche go-to-market acceleration strategies.Key Focus/Success Drivers:Integration of innovative products with highly engaging and seamless customer/guest experience. This blending mitigates significant barriers to entry, furthering the power of having the first-mover advantage.• Developed the methodology for physical innovation center expansion, increasing client visits capacity while ensuring the delivery of a highly curated and consistent client experience. This immersive process enables the rich storytelling component that drives engagements to be told multiple times per day, anywhere in the world.

With the exponential growth in ebike popularity, this startup focused on transportation as a subscription, including e-mobility on a national scale

Designed brand solution to enable standardization, maintaining the brand experience. Establishing brand consistency in a variety of locations, including signage, graphical treatment kit of parts, interior design, merchandising & operational components. Saved 50% cost reductions of design elements used throughout multiple installations.Led by Uber founder, Travis Kalanick who established this highly disruptive company scaled value from $2.9B 2020 to $15B Nov. 2021, featuring IoT-driven facilities (fully integrated completely data-driven and leveraging connectivity to all aspects of the company, including real estate, procurement, and logistics)

Contracted to lead the Brightline re-branding, converting all systems to reflect the Virgin global brand while establishing Virgin Trains as offering a unique and differentiated guest experience. Responsible for the design and interior construction oversight of multiple stations. Created project budget, schedule and identified and hired all design consultants and implementation vendors.Scope of project includes:• Brand & Identity Development • New Virgin Trains Brand Application • Architecture, Design & Construction - station interiors, exterior signage and wayfinding, new food & beverage concept, train interior and seat design, livery design (locomotive and passenger coaches)Operating as Brightline until mid-2020, Virgin Trains is an express intercity rail system in the U.S. owned and operated by Fortress Investment Group, with Virgin Group providing branding rights and acting as a minority investor.

Contracted to professionalize the organization and institute KPl-driven performance improvements and coordinate front office and field operations. Identify and execute improved quality, customer service and labor and materials cost reductions.• Instituted quality protocols that reduced rework by 60%• Achieved margin targets by implementing cost controls, including a 25% headcount reduction.McKenzie Construction is a boutique design, build and custom fabrication firm providing high-quality services to South Florida residential & commercial clients, delivering innovative, sustainable, construction, and craft fabrication services.

Retained by the BOD to turnaround company performance – retain key customers, institute a sales-driven culture, inspire employee engagement and collaboration, and implement effective systems to improve profitability. Expand market into construction related high quality products• Led company re-branding initiative to provide differentiated service/product offering and establish a market savvy image to engage customers and reinvigorate team members, instilling loyalty and boosting productivity.• Conducted a comprehensive financial review and reallocation of resources that reduced overhead and expense by $980,000 in 6 months.Beeline Group is an offshore manufacturer of products for retail, hospitality, commercial and residential interiors. Sourced the lowest cost and highest quality fabricators using mixed materials, and unique construction methods. Oversaw the final assembly of components in company owned 1mil sq ft offshore manufacturing facility.

Contracted to establish the US business entity: corporate structure, financial controls and systems, strategic plan, brand identity & marketing collateral, distribution network and competitive strategy.• Booked $2.5M in initial sales, negotiated stocking distributor contracts and provided proprietary sales training to 600 sales representatives with 2016 sales projection of $20M.Headquartered in France with subsidiaries in the US, Japan and Hong Kong, Exhalia is a scent technology firm whose products cover the entire olfactory chain, from design to dispersal of custom engineered scents that enhance residential ambiance, and creation of hospitality signature scents.

Hired by the BOD of a legacy company to create a new division in a new market. Authored strategic plan and worked in concert with CEO to implement organizational change. Engage Solutions is a retail customer experience design & development agency serving big box retailer, restaurant, financial institution, consumer product and energy sector clients including Target, Applebee's, Nestle and Shell Oil.

Us

Recruited by the CEO/Founder to rejoin the company and continue to turnaround business performance. Functioned as internal consultant and given authority to institute changes required to return the company to market viability and profitability.• Turned around operating loss to 14% EDITDA, repositioned the brand & increased sales - $95M to $175M.• Executed new marketing strategy, introducing the company to worldwide architectural firms as Aspen's premium custom-crafted builder poised to fulfill their high-net-worth clients' expectations.• Focused on creating a seamless client experience by aligning all internal operations with client facing touchpoints. The entire process from initial client meeting up until the handover of their finished home was choregraphed. Delivering a flawless and consistent experience, created exceedingly loyal brand evangelists, thereby reducing focus on price.John Olson Builder is a high-end residential and retail building contractor for notable high-net-worth individuals, as well as for premium brands including Prada, Gucci, Loro Piana, Ralph Lauren, Louis Vuitton, Coach, J Crew, James Perse, Fendi, Peter Lik Gallery, Dior and North Face.

Recruited to start a property management division at Hansen Construction, Inc., Aspen, Colorado’s premium high-end home builder.Established the business proposition, developed go-to-market strategy and all marketing collateral, focused on preventative maintenance, construction, repairs and maintenance as the major offerings to existing and new clients.Hansen HomeCare is a luxury property management firm targeted at maintaining the finest estates in Aspen

Joined company, a market leader, that needed operational discipline to realize profitability potential. Assessed projects of varying size, scope, and budget. Spoke with clients, accounting firm, bank, and subcontractors to get multiple perspectives and discern strengths/weaknesses to identify critical areas to improve business performance without sacrificing client satisfaction and brand/reputation.• Turned around operating loss to 14% EDITDA, & increased sales - $65M to $95M.• Analyzed pricing model, operational structures and profit margins. Identified sustainable pricing levels and implemented price increases within 30 days. Within 6 months increased revenue and gross profit without budget or cost increases.• Reduced COGS 21% by relocating master craftsmen, who improved quality and time to completion.• Laid foundation for new marketing strategy, introducing the company to worldwide architectural firms as Aspen's premium custom-crafted builder poised to fulfill their high-net-worth clients' expectations.Luxury home and retail building contractor rejoined in 2009. (See above.)

Identified market opportunity for high margin products to support retail operations in the financial services industry. Built highly specialized network of subcontractors to supply an end-to-end solution and created innovative real-world sales environments to showcase solutions. Implemented at over 4,500 locations in 8 years.• Gained competitive advantage through strategic supply chain management. Sourced and secured international partners and established a low-cost supplier network. Reduced product costs dramatically.

Universal City, Ca, Us

Served as liaison between Theme Park Design & Construction Group and ride construction project managers to ensure a collaborative design process was in place to ensure projects were being designed within budget constraints.• Ensured that the process of estimating construction costs at concept design, schematic design, design development and construction documents was followed.• Facilitated communication to remove obstacles in the project approval process.• Worked on the project team to develop and implement the company-wide Universal Studios re-branding efforts to help secure a more exciting and profitable future by maximizing each unique iconic global brand.

Captive vendor to global theme park leader, providing millwork, themed elements, architectural metals, signage, and prototyping. Transformed the company into one of the industry's premier high-end suppliers culminating in a premium value exit.• Built firm by hiring Italian, Belgian, and German craftsmen who were able to fabricate millwork of highest quality. • Ability to fabricate what other millworking firms deemed impossible to build.• Fabricated interiors for the most prestigious hospitality projects in California.• Developed luxury residential spec homes ranging from 5,000 to 12,000 sq. ft.

Master Of Business Administration (Mba), Strategic Planning, Finance, Organizational Behavior

Bachelor Of Science (Bs), Business Administration And Marketing

Executive Education Coursework In Strategic Planning & Marketing